Pocus’ Post

We’re headed to Texas, y’all! 🤠  Next up on the Pocus AI x GTM road show is Austin! Katie Cascino and Meredith McManus 🔮 will be in Austin next week for the Pavilion‎ Women’s Summit. If you’ll be in town (or if you’re an Austin local!) drop a note in the comments or shoot us a message. We’d love to say hi, grab coffee, and share some Pocus magic! 🔮 ‎

Do you want an AI autopilot or an AI copilot? Brendan Short's question in his most recent newsletter is one we have strong opinions on. We believe in 10x’ing the power of reps. Not replacing them. Here’s why: 1/ The risk to your pipeline is too high with 100% automation. Recently there have been multiple viral posts of AI SDR #fails with insensitive or inaccurate outbound. Your brand will never recover from that kind of mistake. 2/ AI is only as smart as your training materials. It will replicate and amplify any mistakes or biases. Easy to catch if there’s human oversight, but less obvious if it’s “set and forget.” 3/ Prospects can spot AI - and they don’t like it. Inboxes are being inundated with messages that have an uncanny valley feel. If you’re all-in on AI, you’ll get lost in the sea of sameness. Augment a rep with the info and context they need, and their outbound will feel even more human than your competition. What’s your take? Augment or replace? Let us know in the comments 👇

We love this kind of customer feedback!!

Show me the money. Then show me you know me. We’ve got amazing AMAs coming up with two experts you do not want to miss! First up, we’re talking with Tessa Whittaker, VP of RevOps at ZoomInfo‎, about where RevOps teams are struggling today and how AI can help. This isn’t the AI hype you might see elsewhere - we’re getting tactical so your team can stop scrambling and start thriving. Join us tomorrow, October 10, at 9am PT / 12pm ET: https://lnkd.in/e64xcpMC Then, we’re hosting a super-special hour-long AMA with Samantha McKenna‎, founder of #samsales Consulting and LinkedIn Top Voice in Sales! Sam will break down why personalization matters more now than ever and walk us through her “Show Me You Know Me” (#smykm) framework for outbound that gets results. Register for Sam’s AMA on October 16 at 10am PT / 1 pm ET: https://lnkd.in/eeA9hcGT Can't make the events live? We send the recordings out afterwards to everyone who registers!

Your “enterprise” customers are hiding. You might be missing them because they don’t 𝘭𝘰𝘰𝘬 like enterprise opps. Especially when you use traditional data and playbooks. They might look like a waste of time for your sales team: self-serve customers or SMBs. But when you look deeper, you find the hidden pipeline... Philip Canton, Sales Leader at Webflow‎, shared a great story about this kind of pipeline-in-disguise with us recently. His team discovered a self-serve customer with ~4 employees. No enterprise opp here, right?? Wrong. Within weeks of creating their account, this tiny company was standing up dozens of websites and driving a super high volume of site traffic. An account like this might have previously gone unnoticed but thanks to playbooks in Pocus, a rep spotted it as an enterprise opportunity. Digging deeper Phil’s rep also saw that this customer used a competitive product for website translation - a huge upsell opportunity. With this context, Phil and his rep were able to reach out and expand deal size significantly! Get the full story in our Webflow x Pocus case study: https://lnkd.in/eNDMwt_K

RevOps is one of the most misunderstood teams in modern GTM. Are they data? Finance? “Sales light”? They span all of these areas and more. And face all of the same problems those independent teams have, too: messy or missing data, misalignment with cross-functional partners, struggles with scaling. But AI is able to help with some of the biggest pain points on this list and is rapidly changing the way RevOps does business. Join us this Thursday, October 10 for an AMA with Tessa Whittaker, VP of RevOps at ZoomInfo‎, all about how AI is shaping the modern RevOps team. We’ll be digging into: ▶️ Tessa’s fascinating journey from EA to VP of RevOps ▶️ Where teams are facing the biggest friction today ▶️ The AI tools that can help solve RevOps’ challenges ▶️ What the future of RevOps looks like in the age of AI Snag your spot here and share your questions for Tessa: https://lnkd.in/e64xcpMC PS - Everyone who registers gets the replay sent directly to them afterward! Shoutout to Everstage‎ for the excellent RevOps meme 😆

How can AI help RevOps with the challenges they face today? Tessa Whittaker, VP of RevOPs at ZoomInfo, is joining us to share her insights. We'll be diving into where RevOps teams are struggling today and how AI can help them do more with less. Here's what's up for discussion: ➡️ Tessa's career path from EA to VP of RevOps ➡️ The challenges facing RevOps teams today ➡️ How AI is shaping RevOps now and in the future Plus, as an AMA, you can ask Tessa your questions live on the call! Register to save your spot now: https://lnkd.in/e64xcpMC Can't make it live? We'll send the recording out after the AMA.

We have some AMAZING live AMAs with GTM experts coming up. You will not want to miss. Go ahead and register for all of them at once. Can’t attend? No worries. We will send out the recording. Sign up here: https://lnkd.in/egfKiZNT _________________________________________________________   Our next two AMA guests are must-sees! 🎤 ‎ Tessa Whittaker (𝗩𝗣 𝗼𝗳 𝗥𝗲𝘃𝗢𝗽𝘀, ZoomInfo‎) October 10 at 9am PT / 12pm ET RevOps may be the GTM team poised to gain the most from the surge in AI tools. We'll be covering the challenges modern RevOps teams are facing, how AI can help, and where the future of RevOps is headed.  👉 ‎ 𝗥𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝗵𝗲𝗿𝗲: https://lnkd.in/e64xcpMC 🎤 ‎ Samantha McKenna‎ (𝗙𝗼𝘂𝗻𝗱𝗲𝗿, #𝘀𝗮𝗺𝘀𝗮𝗹𝗲𝘀 & 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗧𝗼𝗽 𝗩𝗼𝗶𝗰𝗲 𝗶𝗻 𝗦𝗮𝗹𝗲𝘀) October 16 at 10am PT / 1pm ET If you’re feeling confused by the AI outbound hype you’re not alone. That’s why we’re doing a special hour-long AMA all about social selling in the age of AI with #samsales founder, Sam McKenna. We'll be covering social selling 101, Sam's Show Me You Know Me framework for personalized outbound, and the how to use AI to make it all scalable.  👉 ‎ 𝗥𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝗵𝗲𝗿𝗲: https://lnkd.in/eeA9hcGT _________________________________________________________ 🗣️ ‎𝗪𝗵𝗮𝘁 𝘄𝗲'𝗿𝗲 𝘁𝗮𝗹𝗸𝗶𝗻𝗴 𝗮𝗯𝗼𝘂𝘁 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 - How to know what emails your competitors are sending for nurture - Firms who do GTM/Marketing research - Tips on signal-based outbound _________________________________________________________ 📚 ‎ 𝗥𝗲𝗮𝗱𝗶𝗻𝗴 𝗮𝗻𝗱 𝗽𝗼𝗱𝗰𝗮𝘀𝘁𝘀 𝘁𝗼 𝗰𝗮𝘁𝗰𝗵 𝘂𝗽 𝗼𝗻 AI SDRs’ 3 Challenges to Achieve Mass Adoption via The Signal: https://lnkd.in/embDE8xh AI Growing Faster than SaaS via Notorious: https://lnkd.in/eA2C-i3p Marketing strategy exercises to kick off your annual planning process via MKT1: https://lnkd.in/emr7Chgn Turning $1,000 into $28M ARR at lemlist via Growth Unhinged: https://lnkd.in/eHZwevwR Crossing the Chasm: The Ultimate Guide for PMs via The Product Compass: https://lnkd.in/e26NY2BC

Get all the details on how Claydan Krivan-Mutu and the rest of the Canva team are experimenting with our AI-powered playbooks here: https://lnkd.in/eQ-8nRjG

AI vs. human: who wins? Kieran Flanagan's answer might surprise you. As SVP of Marketing at HubSpot‎, Kieran has seen the way AI has shaped GTM since the launch of ChatGPT. And as an investor and advisor to multiple companies, he has unique insight into where he sees the industry heading. Join us as we dive into all things AI x GTM with Kieran tomorrow at 9:30am PT / 12:30pm ET. We’ll be taking your questions live as we break down where AI is useful today, how it’s evolving, and what you can do to get the most out of it. https://lnkd.in/eTDa9euN Can’t join us live? Register and we’ll send you the recording afterward!