Chameleon

San Francisco, we heard you loud and clear! Our much-loved Chameleon Product Leaders event series is back in the Bay Area on September 6th! 🌉✨ Kickstart your morning with us for some energizing conversations (and maybe even a breakfast burrito or two). 🥯☕ Whether you’re a product, growth, or product marketing leader, this is your chance to connect with experts, share ideas, and maybe even spark your next big move. Spaces are limited—so don’t miss out! Once you RSVP, we’ll send a calendar invite to confirm your spot. https://lnkd.in/egHbDuDj Tag a product leader who should be there, or DM us if you’ve got someone in mind!

Treating users like numbers? That's just lazy. Alexander Vilinskyy, one of the design minds behind Grammarly and Decipad, knows what killer onboarding should be. At the onboarding Olympics, he gave the gold to Eden, submitted by Tom Husson. 🥇 Why? Because their approach could give 8 billion people 8 billion different onboardings. Onboarding isn’t just about quick wins—it’s about real creativity and unique user engagement.

Seriously if you're not using in-app microsurveys for feedback and research you're crazy or don't care 🤷♂️

Ricardo Briceño, Head of Product Design at Rankmi, reveals how Chameleon helped the product team rally around product updates. Now, delivering a seamless user experience is easier, ensuring users consistently find value with every update 😌 We're thrilled to be a part of their journey to better customer engagement and satisfaction 🙌 Learn more about their success: https://lnkd.in/detPwNae  

nobody will remember: - your salary - how "busy" you were - how many hours you worked people will remember: - when you used dark ux patterns to invite all contacts - when you refused to let someone opt-out after they missed their auto-renew cancellation window by a day - when your CTA said "see demo" and you hit them with a form to schedule a call

Leah Tharin, a powerhouse PLG advisor, lays it bare: "These ungated experiences are the future." 👇🏼 Rows.com, submitted by Henrique Cruz brought home the gold at the Chameleon Onboarding Olympics 🥇. Why? Because they demolished the traditional onboarding gate, letting users dive directly into the product. No signup. No fluff. Instant value. Yes, tracking gets trickier, but who cares when engagement skyrockets? 🔥

We just hosted another great event in Denver! We have events coming up in NYC and SF in early Sept and beyond in Austin, London and other cities. We cater great food and drinks, in cool venues, with a curated group of experienced product operators. Register your interest at chameleon.io/events or tag someone who might enjoy joining!

Shoutout to Rankmi for transforming their user feedback collection process! 🤩 Juan Pablo Balut Repetto, Head of Operations at Rankmi, shares how the team leveraged Microsurveys and optimized their feedback flow to gain deeper insights. The results speak for themselves 👏 Read the full story here: https://lnkd.in/detPwNae 

🤔 How can teams effectively measure satisfaction with product usage and updates to enhance the customer experience? Rankmi found the answer by using in-app Microsurveys! Since switching their NPS requests from email to in-app, they've seen a 5x increase in responses and received 1,000 responses on a rating Microsurvey to validate their redesign 🥳 Read here how they achieved these impressive results: https://lnkd.in/detPwNae  

We made a product decision a while back that still causes us to lose some deals... but here's how we think about it 👇 Chameleon experiences do not offer a fully free-form / custom layout 😬 For example, you can't add buttons above the body text, you can't add multiple different images, and there are limited places you can put a progress indicator 🙅🏽♂️ Instead, we have some prescribed / limited layout options The logic is: we want to make it simpler to create great looking experiences, and to do that we need some guardrails 🦺 These should be grounded in what end-users are already familiar with and promote what we consider are best practices likely to generate the highest engagement 💯 We know that in-app modals, cards etc. most commonly only contain a single image/video so we decided not to let customers add multiple This means some folks turn away from Chameleon because they don't get the full customization they want 😔 But it also means that for most others, it's much quicker and simpler to build good-looking experiences ✅ -- Recently Russ created a swipe file of current in-app experiences from well-designed products at successful companies 😋 We distilled this into the most common patterns and agreed that we needed some adjustments and improvements in how media is positioned 🙌 This is normal as patterns and design standards adapt over time 🦕 And recently we shipped these improvements (great work Olivia, Talia, Victoria, Harrison, Felipe) so I hope you take advantage of these when creating/refining your Templates in Chameleon 💚