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🎥 Torn between TikTok and Instagram Reels? 🤔 Let’s break it down! TikTok: A creative hub for Gen Z and millennials with viral potential 🌟. Think quirky dances, challenges, and talents. Instagram Reels: The sophisticated cousin, perfect for those with a strong Insta presence 📸. Connect with a slightly older audience seamlessly. Choose based on your audience and style, or try both to see what works best! For more insights, follow us at Focus Digital Marketing. 📲  #socialmediatips #tiktokvsreels #digitalmarketing #contentcreation #audienceengagement #platformstrategy #socialmediastrategy #tiktoktips #reelstips #focusdigitalmarketing

Social Search: The New Frontier in Consumer Discovery 📱 Gen Z is redefining how products are discovered, increasingly turning to TikTok as their primary source for finding new items. With 40% of consumers now using TikTok to search for products—64% of Gen Z and 49% of millennials included—social media is rapidly emerging as the new search engine for shopping. To stay competitive, ensure your brand is strategically positioned where today’s consumers are looking. 💻 https://lnkd.in/g9KvrRja #ConsumerTrends #GenZ #TikTok #DigitalMarketing #GROWYourBusiness

Unlocking Success on Snapchat: Connecting with Gen Z and Millennials 🚀 In the dynamic world of digital advertising, Snapchat emerges as the ultimate hotspot to engage with Gen Z and Millennials. 🌟 Did you know that in 2023, 4 out of 10 individuals have embraced the Snapchat experience? 📸 Among them, 3 out of 10 are active on a weekly basis, and an impressive one in four Snapchatters dive into the platform daily! 🌐 The Snapchat trend is led by the vibrant generation born in the 2000s, closely followed by the trendsetting individuals born in the 1990s. 🎉 👉 Unlocking Full Potential: Combining Snapchat with Adcredo! Dynamic Cross-Platform Campaigns: With Adcredo, amplify your advertising strategy by orchestrating dynamic campaigns across Snapchat and other major platforms. Ready to elevate your advertising game? Dive into the Snapchat realm with confidence! 🚀 #SnapchatSuccess #DigitalAdvertisingMagic #ConnectWithYourAudience #AdcredoInsights #SocialMediaStrategies https://lnkd.in/gRsAT9mh

For those of you wondering about the future of search and social (in particular TikTok), here are some huge stats for you: - The % of consumers that have used it as a search engine: Baby boomers 14%, Gen X 29%, Millennials 49%, Gen Z 64%. - 55% of people on TikTik say it helps them discover new products/brands - 68% of users look up reviews of a brand/product on TikTok - 48% of users are interested in making a purchase on or from TikTok in the next 3 months - It has the highest average time spent per day of any network at just under 46 minutes Here are just a few insights from today's TikTok masterclass I ran for the partners of Visit Dean Wye. If you are interested in finding out how to connect with your audience, please do drop me a message. #tiktokmarketing #TikTok #socialemediamarketing #socialmedia

🚀✨ Did you catch this remarkable trend? 🌐📈 Since 2021, the number of baby boomers on TikTok has surged by an impressive 57%! 🤯🕺 Not only are they grooving to the latest trends, but boomers globally are expressing a strong inclination to make weekly online purchases. 🛍️👴💻 Recognizing the immense potential of this influential demographic, we believe it's time to elevate your dealership's TikTok game. Let's connect and explore how we can strategically enhance your TikTok presence, tapping into the purchasing power of this valuable boomer audience. 🤝🚗💡 Ready to revolutionize your TikTok strategy? Let's make it happen! 🔥 #BoomersOnTikTok #DigitalMarketing #AutoIndustryInnovation Roy Foss Automotive Group

Why is it important to know these numbers? As a business owner, marketer, or creator, it's important to know where your target audience spends most of their time. Even though a smaller percentage is active on Facebook, baby boomers are highly active on the app. It's not just about the statistics but also understanding your audience.

Instagram introduced a new feature called "Close Friends on Live," which allows users to broadcast live exclusively to a curated list of close friends. This update was launched globally on June 20, 2024 and permits streaming with up to three other participants visible only to those on the Close Friends list. The feature aims to retain users, especially younger demographics, by catering to their preference for controlled audience experiences, differentiating Instagram from competitors like TikTok, and boosting user engagement. It also empowers content creators with more control over their audience. This feature could enhance Instagram's user engagement rates and advertising revenue, which was $51 billion in 2022. Market analysts suggest that promoting private interactions could lead to increased user loyalty and time spent on the platform, thus enhancing its value to advertisers and driving further revenue growth. #Tech #Marketupdates #Instagram Image Credits: Instagram

Because of TikTok's rapid surge in popularity in recent years, it's no surprise that a slew of businesses have decided to join the site. ⏱ Since TikTok's popularity doesn't seem to be slowing down, marketers should anticipate using the app to reach their target market—especially if Gen Z and Millennials make up the majority of their target audience. ✅ #Schedult #SocialMediaMarketing #ContentMarketing #SocialMediaContent #Trends #ContentStrategy

🚀 TikTok Shop: The Gen Z Marketplace! 🚀 📊 67.1% of Gen Z shopped on TikTok last year, outpacing Facebook for younger buyers. 🎯 Why is this important? To reach Gen Z, you need to be where they shop. 📉 Facebook dominates with Baby Boomers (76.1%) and Millennials (63.1%). But TikTok reigns for Gen Z. 📈 Instagram and YouTube? Still popular but lagging behind TikTok for shopping. 💡 Why TikTok Shop? It’s perfect for impulse buys and quick trends. Visual, engaging, and ideal for short attention spans. 🌟 Your product could be the next viral sensation. It’s about building a brand presence where it matters. 📢 Don’t stick to Facebook or Instagram if targeting Gen Z. The data is clear: TikTok is king. 🔍 Start small. Test trendy products. Keep it quick. Keep it TikTok. 📈 Jump in now. The stats back it up, and the market is ripe. 💥 Those who want to start TikTok Shop can contact me, We do provide A To Z Services for TikTok Shop⚡️ and Follow Daniyal Ahmed for more insightful info🔥 #TikTok #Shop #money #sales #business #linkedin

Ariel sang it best: I (You) wanna be where the people are ! 🧜♀️ 🧓👨🦳🧑💼🧑💻 From Boomers to Gen Z, understanding where your audience spends their time is key to building a strong brand community. Why does it matter? It allows you to tailor your message and engagement strategies to resonate with each generation. ️ For example: Sharing nostalgic memes on Facebook might win over Baby Boomers, while eye-catching visuals and interactive challenges on Instagram could attract Gen Z. By meeting your audience where they are, you build trust, spark conversations, and foster a sense of belonging. Ready to create a buzzing brand community? DM Us and let's chat about the best touchpoints for your target audience! #BrandCommunity #MultigenerationalMarketing #MarketingTips