Honored to be included in Yelp Fastest Growing Brands report - congratulations to the entire Popeyes team! https://lnkd.in/ezQQrizw
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Yelp Data Reveals the Top 50 Fastest Growing Brands 📈 As a platform dedicated to helping businesses succeed, we’re excited to release Yelp’s first-ever list of the 50 fastest growing brands to recognize the companies that have successfully executed growth strategies over the last year. Yelp’s data demonstrates momentum for challenger food, restaurant and retail brands that are quickly becoming the next class of household favorites. Challenger brands—defined as businesses that are not market leaders but aim to compete by disrupting their industry—make up over 70% of the brands on the list. Read more 👇 #lifeatyelp #yelpdata #brands #growingbrands #marketing
Yelp Data Reveals the Top 50 Fastest Growing Brands
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Krispy Krunchy Foods was recently named #41 on Yelp's Fastest Growing Brands report. Why does this matter to me as Director of Brand Marketing? 🍗Yelp developed this report based on data, including net-new location openings, consumer interest and searches, which together highlight how quickly businesses are opening new locations and growing existing ones. 🍗Yelp’s data demonstrates momentum for challenger food, restaurant and retail brands that are quickly becoming the next class of household favorites. Challenger brands—defined as businesses that are not market leaders but aim to compete by disrupting their industry—make up over 70% of the brands on the list. Krispy Krunchy is the quintessential challenger brand and my job is to grow the brand and sell more chicken! 🚀 Our product quality and cravability is unparalleled 🚀 We have nearly 3,000 stores in 47 states (targeting 700 new stores this year!) 🚀 We offer a value for customers that the other chicken guys can't, while continuing to deliver strong profitability to our operators Just call me a chicken astronaut, because this Krispy Krunchy rocketship is on its way to the moon! #BeAllIn #LoveWhatYouDo #HaveImPECKableStandards #BeAGoodEgg #TogetherWeWin
This just in! We've been named #41 on Yelp's "Fastest Growing Brands" report. We're honored to be listed among other challenger brands disrupting the industry on our journey to becoming everyone's favorite fried chicken. https://lnkd.in/ezQQrizw #KrispyKrunchy #Cstore #QSR #Yelp
Yelp Data Reveals the Top 50 Fastest Growing Brands
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Empowering multi-location enterprises to automate & scale marketing efforts across all digital channels in a way that’s brand directed, locally perfected, and data connected.
According to Yelp's data, these 50 brands are currently experiencing the fastest growth - https://lnkd.in/e7KN_9pT. Congratulations to all the brands that made it to this list! For those who didn't, I'm sure you're already working hard to figure out how to get here. And if you're not, you definitely should be! #marcospizza #wafflehouse #KrispyKrunchyChicken #growth #yelp #google
Yelp Data Reveals the Top 50 Fastest Growing Brands
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🎉 Chomps Ranks #5 on Instacart's Fastest Growing Brands List! A little behind the scenes for you - we didn't make the list last year. At all. There was a period of tough but strategic decisions on inventory allocation that we paired with diligence in spending only when the retail shelf was healthy and stocked. I can tell you that nothing motivates a Chompian more than a come back moment! A platform like Instacart is unique. Success requires true cross-functional collaboration; the skills of a digitally native ecomm marketer, knowledge of retail from shopper, and the critical inputs from sales to guide execution and measurement. Our teams come together to embrace new platforms, blurs lines, and lean into collaboration to unlock massive growth. Huge shoutout to the team that made it happen- Kaitlyn Fundakowski (Kobida)Alexa ChavezDeeDee McCoy Paige Solaas and Micah Lundstrom. Let's see what we can do in '24! #Chomps #FastestGrowingBrands #instacart #TeamCollaboration #ProudMoment
Instacart’s Fastest-Growing Emerging Brands of 2023
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British Summer Time and brighter evenings are finally here, which means one thing… #RetailJam is just around the corner! ☀️ From the line-up to the venue, we love sharing the highlights that make RetailJam the unforgettable experience that it is, but now let's share what’s in it for you. You won’t just meet retailers from the industries major players… You’ll also: - Put heads together with them on shared challenges - Learn from the brightest innovators in the game - Join workshops on key investment areas - Explore themed streams focused on current trends - Find innovative answers to your biggest struggles - Take banks of invaluable insight back to the office to action in your own ways - Have a wonderful day out at the same time Which brings us perfectly onto our RetailJam Playbook series… Created off the back of last year’s event – this is not only a goldmine of industry knowledge and insight which you’ll be able to implement into your business straight away, but a great example of what to expect from RetailJam this summer. Made up of case studies, stats, research, interviews, and investment opportunities, the first edition we’re releasing is the Marketing and Social playbook, which you can access below! Here’s a snippet from inside the playbook - and there's so much to take from this piece including top tips from TikTok HQ, fingers on the pulse, cracking the loyalty code and more... The perfect opportunity to take inspiration and benchmark... Enjoy!
RetailJam: Marketing and Social Playbook
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MEMO: To: Friends From: Michael Levine (www.BoundlessMediaUSA.com) The Problem With Starbucks Starbucks is facing a pivotal moment. Despite holding its title as the world's largest coffee chain, recent trends reveal a troubling decline. Global sales dropped by 3% last quarter, with North American stores seeing a 6% decrease in transactions at locations open for at least a year. Analysts from CNN suggest this dip is due to higher prices and consumers' growing reluctance to pay them, a pattern also observed at McDonald's and other fast-food chains. The Shift in Consumer Behavior Today's Starbucks customers are no longer the book-reading, hot coffee-sipping patrons of the past. The typical order has evolved into cold drinks purchased through drive-thrus or mobile apps, positioning Starbucks closer to fast-food operations than its traditional café model. Starbucks' Response: Innovating to Stay Relevant In response to these challenges, Starbucks is rolling out new strategies aimed at retaining customers: New Pairings Menu: Starbucks is introducing $5-$6 drink and breakfast combos, mirroring value meal strategies employed by competitors like McDonald's, Taco Bell, Wendy's, and Burger King. The Siren Craft System: An extension of the "Siren System" introduced in 2022, this initiative focuses on optimizing operations for speed and efficiency. Key features include: Prioritizing Hot Drinks: Baristas now prepare hot drinks first, reducing wait times and ensuring beverages are served at the ideal temperature. Efficiency Enhancements: Steam milk before pulling espresso, utilize faster blenders, and place ingredient dispensers on counters to minimize movement and save precious seconds. Digital Tools: A dashboard helps predict busy periods, allowing supervisors to allocate resources more effectively. Flexible Roles: Introducing "Peak Play Callers" allows baristas to move between stations based on demand, reducing bottlenecks. The Ultimate Goal The overarching aim is to enhance the customer experience, making a quick latte from Starbucks feel like a worthwhile indulgence rather than a stressful, unnecessary expense. By streamlining operations and offering value-driven options, Starbucks hopes to recapture the loyalty of its evolving customer base. Starbucks' journey to adapt is a delicate balancing act between maintaining its identity and embracing necessary changes in an ever-evolving market landscape. The next few quarters will reveal whether these efforts are enough to reverse the current trend.
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The proof is in the juice. 🫡 so, ZEST sounds cool and all but I bet you're wondering what it's like to work with me & the Making Lemonade team? 🍋 We have the proven experience and fresh approach to deliver a winning strategy to set your brand up to do some epic sh*t and makes some noise. but, don't just take it from us, hear it from the zest in the beauty biz! ✨️ Our diverse team of doers, dreamers and lemon squeezers bring expertise from the best in the biz such as: Estee Lauder, Ulta, DoorDash, Sephora, BoxyCharm, QVC, and more. Together with strategic partnerships, the Making Lemonade team dons our lemon-colored glasses so we can be the secret ingredient to successful launches of emerging female-founded indie brands, viral campaigns, organic growth, and increased sales. Our partnerships include IPSY, Boxy Charm, Fab Fit Fun, and we’ve worked with top retailers such as Sephora, Ulta, HSN, QVC, Credo and more! We bring all of this and more to our ZEST Brand-Building Immersive program, crafted specially for beauty and wellness founders, leaders and dreamers. Tomorrow is the LAST day to enroll in our BETA program at our special intro pricing, which kicks off this Monday 🥳! We still have a few calls on the books so if you were late to the party and you're interested in learning more grab a spot on my calendar for this week and let's get you in before kick off! 💛 https://lnkd.in/eGbrqTJb #beauty #beautyindustry #beautybrand #wellness #founder #femalefounder #brandbuilding #brandbuilder #community #marketing #storytelling
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Few things give me as much joy as a great hike, but being back at a conference is just as exciting. Day one at MediaPost's QSR Summit was jam-packed with fantastic content! Steve Smith kicked off the day focusing on QSR’s new normal as omnichannel marketers Genaro Perez Diaz talked about how Peter Piper’s Pizza segments customers by meal time and using in-store games and a fun pass to drive loyalty. PR and gorilla marking help on the local level in both English & Spanish. What is so special about their brand is how Peter Piper Pizza fundraise for schools giving 15-20% of lunch revenue back to the schools. Truly inspiring!!! Taylor Fischer, Alicia Mowder & Greg Wold spoke about how to drive customer share beyond LTO & discounts. Authenticity and consistency across on-line, in-app (including order aggregators) and in-store experience is crucial. Another interesting topic was about Innovation and collaborations, which can be effective as long as quality control and brand integrity are intact. Gina Sisk shared how Wendy’s uses digital out of home. Gina took us through how Wendy’s partered with Bucks in Wisonson for free frosty’s and menu perks. To grow this promotion Wendy’s utilized DOO in Milwauke to promote the free Frosty when the Bucks win a game. The ads ran emmeidatley after every win, which drove a massive increase in that market. Justin Bartek spoke about how to leverage virtual brands (ghost kitchens). Dog Haus launched 5 new virtual brands at once across many food delivery aggregators. Their Bad-Ass Breakfast Burito brand quickly rose as the star of the group. This was key to not only surviving, but thriving during the pandemic. I expect to see many more virtual brands in the near future. AND THATS ALL ON DAY ONE 🙂 Thank YOU Linqia for sending me!
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Results-Driven Business Strategist | MBA Graduate Specializing in Business Analytics, Marketing and Strategy | Let's Connect!
I can't help but think about a recent experience with a local restaurant. A friend of mine posted a mouthwatering photo of a burger she had tried there, raving about the flavors and presentation. Her picture was so compelling that I immediately made a reservation to try it myself. When I arrived, I noticed several other diners ordering the same burger, likely influenced by similar posts or word of mouth from their friends. This experience highlighted the power of social influence in driving consumer behavior, especially in the hospitality industry where word-of-mouth recommendations can make or break a business. As marketers, understanding and leveraging social influence can significantly enhance our strategies. By fostering positive relationships with customers and encouraging them to share their experiences, we can create a ripple effect of recommendations that attract new customers and build brand loyalty. What are your thoughts on the role of social influence in your purchasing decisions? I'd love to hear your stories! ( Attached is my very own picture of the Burger / Onion rings :) ) #SocialInfluence #Marketing #WordOfMouth #BrandLoyalty #CustomerExperience
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Smart and kind founders who don't gatekeep >>> Listened to a fantastic panel yesterday hosted by Naturally New York, moderated by Alison Cayne. I LOVED it because each founder was extremely sharp and humble (and successful of course) — driven by smart business decisions rather than ego. My biggest takeaways center around the importance of 📊 data and 📖 storytelling. ➡ It’s important to hone your storytelling, communicate your differentiation, and demonstrate how you’re going to drive sales growth to excite buyers. Kevin Lee (immi) built a Facebook community of 8k (!!) Immi evangelists. He's leaned on this group to sell out Whole Foods and get product feedback. One of the most epic stories is when he asked his community their thoughts on Fresh Market ahead of a buyer pitch. He got 100+ positive responses overnight. To tell the story of how powerful his community is, he screenshotted the comments and shared it with the buyer. This went a very long way in that meeting. ➡ Whatever conventional wisdom says your retail growth trajectory should be (for example, going from naturals to conventionals to mass) — does not have to be true for you. Michelle Jimenez-Meggiato (The Pizza Cupcake) thinks about expanding her retail footprint by testing and learning based on what she knows what works and strategically thinking through which customers she can afford to service in certain geographies. And not saying yes to every new retailers that approaches her. ➡ Customer insights are the holy grail — informing everything from product innovation to merchandizing to sales channels. Jake Kneller (Sweet Nothings) learned from Social Nature data that his product makes more sense in the frozen fruit section where people are buying ingredients to make smoothies at home, and also like conveniently picking up a ready-to-eat versions for a convenient snack. This insight led to a game-changing switch in their merchandizing strategy and significantly boosted velocity. He also leveraged customer insights to inform his distribution strategy, which includes alt channels where his customers want his product — like meal services (like Hungryroot) and fast casual restaurants (like Juice Press). Thank you all for an enlightening panel 💡 Who else tuned in? What were your fave takeaways? #cpgindustry #cpgbrands #omnichannel #retail
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Retired Restaurant Industry Professional
4mo“Love That Chicken” Congrats!