Agness and Bupe had their first two children back-to-back in 2018 and 2019 without taking any recovery time or allowing Agness to focus on work. According to a misconception in their region, men should keep their wives pregnant as often as possible, so they are not appealing to other men. Unfortunately, myths and misconceptions like this prevent contraceptive use around the world. Agness started to listen to Kwishilya (“Over the Horizon”), a radio show produced by PMC-Zambia with support from USAID. “Listening to the show together made it easier to have a conversation about spacing children using more modern forms of family planning,” said Agness. “Because of the happenings in Kwishilya, there were no misunderstandings. We both had all the information.” Population Media Center has worked in #Zambia since 2018 when The United States Agency for International Development (USAID) awarded PMC $2.6 million to develop and disseminate content targeting behavior change to improve the health of women and children in Zambia. In 2021, USAID extended its support for the two popular PMC-Zambia radio shows, Kwishilya (“Over the Horizon”) and Siñalamba (“Breaking the Barrier”). Today, PMC continues to break barriers and misconceptions, all with entertainment-education, throughout #Zambia. Learn More About PMC in Zambia: https://lnkd.in/gcpARSuh #FamilyPlanning #Contraception #HealthEducation #BehaviorChange #ReproductiveHealth #WomensHealth #ChildSpacing #Zambia #USAID #Kwishilya #PopulationMediaCenter #PMC #HealthAwareness #RadioShows #SocialImpact #MythBusting #EmpowerWomen #CommunityHealth #GenderEquality #PublicHealth #PMCZambia
Population Media Center Zambia
Agnes & Bupe are heroes ♥️
Men are actually key to contraceptive uptake in rural areas
My favorite PMC story!
Bravo!
Mwaka N. + Population Media Center Zambia doing amazing work!