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Your Unique Selling Proposition (USP) answers the question “Why should prospects choose you over your competition?” in just 1-2 sentences. No two businesses are the same, and it's important to identify what sets yours apart! However, many industries have very similar business structures. How do you find it? In this worksheet, we walk you through 5 steps to nail down your USP and put it into 102 digestible sentences! Download your FREE USP Worksheet here: https://bit.ly/2YLk4y4

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