Prague Integration’s Post

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While Pride Month shines a light on diversity and inclusion, a common sight is companies sporting rainbow logos and limited-edition merchandise. This practice, known as "rainbow washing" or "pinkwashing," can have unintended consequences. Initially, widespread corporate support can feel validating for LGBTQ+ individuals. However, the realization that much of this support lacks substance can lead to feelings of betrayal, cynicism, and disappointment. Here's how we promote authenticity: 🌈 Look beyond the rainbow and assess companies' LGBTQ+ rights contributions 🌈 Encourage companies to be transparent about their efforts to create an inclusive workplace. 🌈 Advocate for resources flowing directly to LGBTQ+ organizations. Remember to support LGBTQ+ creators, donate to charities, and hold companies accountable always and not just during #Pride!

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