Primark’s Post

👚🌟Primark collaborates with disability advocate and adaptive designer to make adaptive fashion accessible for everyone👏 Adaptive fashion brand, Unhidden was formed by award-winning designer Victoria Jenkins in 2016 with a mission to normalize universal design, and became the first adaptive brand to join the British Fashion Council and to showcase at London Fashion Week 🏆 Adaptive clothing is designed to meet the comfort and access needs of various disabilities and patients, achieved through adapted fastenings, openings, and design modifications. 🆙 Research by Primark and the RiDC (Research Institute for Disabled Consumers) showed that 59% of disabled individuals would purchase more adaptive wear it was if available in mainstream #retailers, but 62% find it challenging to find comfortable and suitable clothing. With 16 million people in the #UK living with a disability, easy access to affordable, accessible clothing is unmistakably short in availability - which other retailers are looking to offer this too?

We know that some women with disabilities experience online abuse and harassment just for being themselves online. Women With Disabilities Australia (WWDA) has released a short survey and is asking you to share your experiences and thoughts. ‼️ The survey closes on 20 August 2024. ‼️ You can access the survey here: https://buff.ly/4dtYz66 Find more opportunities to get involved here: https://buff.ly/3LS6Wwv [Image description: This tile features a photo of a woman using a smartphone and sitting on a grey couch. She has white skin and long brown hair in a half-braided hairstyle. She is wearing a yellow jumper and silver hanging earrings. A white circle with a black border in the top-left corner reads: "Have your say". A white round rectangle with purple text that says: "Do you feel safe online?", and a white square rectangle that says the webpage address for WWDA's 'Have your say' section, are at the bottom of the tile.] #HaveYourSay #WWDAMember #OnlineSafety #DatingApps

The disability gap and the basics of inclusivity. 📣 New blog is up Back on our feature in Cosmopolitain and their piece about the lack of accessibility in the Beauty Industry. If you’ve missed it, now is your time! Read now ⬇️ #HumanBeauty #Cosmopolitain #Disability

The #AdaptiveFashionMarket is a challenging space with so much to consider. Our first theme of challenges is understanding the consumer. Within #AdaptiveFashion, there are many ways to view and understand the consumer. Another way to view at the consumer in the merchandising and marketing process is through the language that the consumer uses and how they identify. In our research, market analysis, and one-on-one interactions, we've found that older consumers embrace their disability less. They may not look for products that are marketed to people with disabilities and may shy away from or refuse to say they are Disabled. Whereas younger consumers tend to embrace the #DisabilityCommunity more and identify as #Disabled. They do not view the word disability as a bad word, and may support brands and products that are changing the narrative around disability by creating products specifically for them. Of course this doesn't apply to every single person, as people with disabilities are just as varied as those without. But understanding these differences are key to creating and selling products within this space. Our course on the #AdaptiveFashionConsumer includes even more information so check out the link below: https://lnkd.in/gG82P3cG #AdaptiveFashion #FashionChallenges #AdaptiveFashionCustomer #CustomerAnalysis #MarketAnalysis #RightPrice #Style #Function #AdaptiveFashionChallenges #UnderstandingTheMarket

This video shows a woman demonstrating how to use a makeup assistance app. She is blind and applying red lipstick. After applying the lipstick, she looks into her phone so that the app can inform her of any mistakes. Many brands are starting to use AI to develop accessibility tools that will help people with disabilities perform daily tasks. Just like how Estée Lauder’s Makeup Assistant app helps blind individuals apply makeup with ease and confidence. This is a significant step towards inclusivity! We received approval to post this video with the aim of raising awareness about the creator and the important topics they discuss. Video Credit: stephanierenberg/IG Ablr is a full-service disability inclusion organization, and our mission is to remove barriers for all people with disabilities. We do this by eliminating the digital divide, changing the mindsets of people and organizations, and creating pathways to employment. #Accessibility #Innovation #AssistiveTechnology #Inclusivity

Anthropologie has just launched its first-ever adaptive clothing collection, designed to meet the needs of people with disabilities. This move is a fantastic example of listening to and acting on feedback from underserved communities. Employers can take inspiration from this by making our benefits packages more inclusive. Here are a few steps we can take: 1. Listen to your employees: Engage with employee resource groups (ERGs) and directly ask employees about their unique needs, whether it's accommodations for disabilities, support for new mothers or resources for veterans. 2. Inclusive benefits offerings: Offer flexible working arrangements, mental health support and tailored healthcare plans. Ensure that your benefits package considers the diverse requirements of your workforce. 3. Regular feedback: Create channels for continuous feedback and be proactive in making adjustments. Demonstrating that you value and act on employee input can significantly enhance job satisfaction and retention. Let's follow Anthropologie's lead by actively working towards a more inclusive workplace where every employee feels heard and supported.  #InclusiveWorkplace #EmployeeWellbeing #ERGs #DEI #DisabilityAwareness https://lnkd.in/g282EvCK

In case retailers assume the #disabled marketplace is too small to market and cater to; consider this….. 28% of NA have a #disability and 100% of adults over age 55 have at least one disability. Both groups are a market the size of China. Need help to strategize how to capture and market to this group of humans? Ask our team at #optimalPerformanceConsultants Well develop a strategy; educate your workforce and audit your retail space…….. #beyondCompliance #aoda #aca

EnableAll started as an idea as the world's first disability inclusive marketplace. We have worked hard and are proud to be the first truly accessible online marketplace which enables equality and inclusivity regardless of disability.  EnableAll aspires to help everyone find what they need online, with no hassle and online barriers. We aim to deliver a first-class experience and service normalising disability accessibility in the process. Our site is screen reader friendly and has alt text as standard.  We aim to inspire all online services, encouraging retailers to provide accessibility for all. We work closely with independent retailers to bring the best selection of clothing, gifts, homeware, jewellery and more with diverse accessibility options on our website as standard.  Image description: On a white background, black and pink emboldened text reads “The world's most inclusive and accessible online marketplace”. In the center of the image a yellow plastic shopping basket is shown to be filled with shoes, specifically trainers, a gold and black metal watch and a blue baseball hat.

I absolutely love this as it shows how we can maintain our independence when you join AI with Accessibility. I guess I’ve been living on the wild side cause I don’t use any aids when applying my makeup. Definitely need to get this in my life While I’m trying to up my contouring game! #PWD #Accessibility #AI #AssistiveTechnology #Tech #BeautyTech .

This video shows a woman demonstrating how to use a makeup assistance app. She is blind and applying red lipstick. After applying the lipstick, she looks into her phone so that the app can inform her of any mistakes. Many brands are starting to use AI to develop accessibility tools that will help people with disabilities perform daily tasks. Just like how Estée Lauder’s Makeup Assistant app helps blind individuals apply makeup with ease and confidence. This is a significant step towards inclusivity! We received approval to post this video with the aim of raising awareness about the creator and the important topics they discuss. Video Credit: stephanierenberg/IG Ablr is a full-service disability inclusion organization, and our mission is to remove barriers for all people with disabilities. We do this by eliminating the digital divide, changing the mindsets of people and organizations, and creating pathways to employment. #Accessibility #Innovation #AssistiveTechnology #Inclusivity