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Here's a link to our recent Portland show

This is a special episode of Let's Do The Right Thing, remembering and celebrating the joyous wisdom of Suki Thompson. We didn't want to let today pass without marking the significant contribution she made to the industry, so please enjoy this extract from our conversation, recorded November 2022 and introduced by Adam Hopkinson. https://lnkd.in/evCpwQg3

Watson Weekend Recap: Featuring the man behind the curtain, Vinny O'Brien! Watsonians! The stage was set, and the spotlight was on! This Watson Weekend, we witnessed magic happen as Vinny O'Brien, the wizard behind the scenes, took center stage! Key Moments: 1. Hot Topics Revisited: We delved back into last week's hot topics, sparking conversations that got us all thinking. Your insights fueled the discussion! 2. Stanley Brand Spotlight: Wide-eyed and curious, we explored the fascinating world of the Stanley brand. Innovation, impact, and what lies ahead – it was an eye-opener! 3. NRF Deep Dive: The retail world came alive as we took a deep dive into NRF, uncovering exclusive insights. A sneak peek into the future of retail left us all excited. Engagement Highlights: The energy in the live chat was contagious! Your questions and comments added a dynamic layer to the session. Let's keep the conversation going! Missed the Live Action? Watch the Replay Now: https://lnkd.in/eSvb8_7J Stay in the Loop: If you're hungry for more insights, make sure to subscribe to our channel. Future Watson Weekends promise even more excitement and knowledge sharing! Thank you for being part of this Watson Weekend journey. Let's make every episode even more engaging and insightful! #WatsonWeekendRecap #VinnyO'Brien #IndustryInsights #StanleyBrand #NRF #EngagementHighlights #SubscribeNow

Watch our new teaser with Carolyn Cooper ACC and Marc Farr

In the business world, the expression “the whole is greater than the sum of its parts,” coined by Aristotle, appropriately expresses the belief that a single company can be more successful when it’s part of a larger network. This phrase is especially true in the AV and event production sector, according to four leaders at Event Production Network (EPN). Discover more in our new blog here: https://bit.ly/3QLy576

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It's our weekly wrongthink session with Eric Peters from Eric Peters Autos. It's always worth hearing Eric's take on the passing scene. Most of us engage in a shocking amount of self-censoring when it comes to certain "touchy" subjects. Mike Fairclough has a marvelous essay on the hero's voice and finding the courage to speak. If you want to give your kids a solid advantage that will last a lifetime, teach them to love reading. C.G. Jones offers 3 reasons why it's a problem that young people aren't reading classic books. It's odd how we sometimes speak of the "ruling class" as if it were actually supposed to exist. J.B. Shurk explains why our shameful ruling class exists, primarily, to shame good Americans. Article of the Day: The current hysteria over antisemitism on campus is revealing some unpopular truths. James Howard Kunstler explores what just happened that is causing our current 5th column saboteurs to stumble. Sponsors: Life Saving Food  TMCP Nation Iron Sight Brewing Co. Quilt & Sew

Don't Miss the WGA Main Stage Session at The NGA Show and WGA Woman of the Year Award Presentation ! Choose to be Remarkable! With Dr. Randy Ross. Monday March 11th | 10:40 AM - 11:30 AM | Mainstage Forum Ballroom Remarkable means notably or conspicuously UN-usual. It is living life and doing business in such an extraordinary way that people “remark” about it. And when you inspire others to the point that they are telling your story, then you indeed have become Remarkable. Don’t ever settle again for living life or doing business as usual. Learn three questions that, when answered in the affirmative, will ensure that you are well on your way to becoming Remarkable!

Last week at Cannes Lions, Mark Ritson reminded us that creativity, while important, isn't the be-all and end-all in marketing. According to Ritson, the 4Ps (Product, Price, Place, Promotion) are tactical levers that should be employed only after you've nailed down your STRATEGY and DIAGNOSIS. One critical piece of advice he shared was the need to focus on targeting. In my experience this is the most complex and overlooked aspect when businesses approach me. Companies frequently ask how they can improve specific areas like their social media. But the problem always certainly lies deeper. It starts with a comprehensive review of the business—a diagnosis to identify what's working and what isn’t. Only after this can we look at targeting and positioning before moving on to tactics and channels, which are what people typically associate with marketing. Without this foundational work, your efforts are like putting plasters on a wound—patching things up without addressing the root cause. If there's one takeaway from Ritson's speech, it's to invest in strategy. This means truly understanding your target audience through research and segmenting the market to find where the most potential lies. And it's not as simple as just creating a 'persona'; it's about profiling your customers to understand their purchase journeys and behavioural traits amongst other things. By focusing on these fundamentals, you'll ensure your marketing efforts aren't just tactical but strategically sound. This way, you’re not working blind, but with a clear, effective plan in place. Feeling inspired? Let's talk about how we can significantly transform your marketing by going back to the basics. Email natsharp@sharpthinkingmarekting.co.uk #MarketingStrategy #Targeting #BusinessGrowth #CannesLions

In this video, Mary with Team Ward shares how we differ from competitors, why you should work with us, and how we are here to support you! Watch the video to learn more about us.