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“Future Titans of Advertising” report is a landmark study, that leverages the combined data and capabilities of MediaRadar and Vivvix and reveals the disruptive media and campaign strategies behind the most successful challenger brands transforming the advertising playbook. 💡 Please reach out with your questions.

Introducing...Future Titans of Advertising! 🎉 We’re thrilled to announce the release of MediaRadar, Inc.'s Future Titans of Advertising report! The landmark study, which leverages the combined data and capabilities of MediaRadar and Vivvix, reveals the disruptive media and campaign strategies behind the most successful challenger brands transforming the advertising playbook. It highlights the rising brands driving innovation and provides a roadmap for marketers to thrive in today’s fast-changing advertising environment. "By analyzing how these Future Titans are employing unique approaches to media mix and brand strategy, marketers can gain the predictive insights needed to outmaneuver their competitors and achieve better business outcomes." - Matt Krepsik, MediaRadar CEO Read the full press release here!👇 https://hubs.la/Q02Vts4X0 #FutureTitansofAdvertising #MediaRadar #AdvertisingIntelligence #AdInsights

Are you CTV curious? I’m cohosting a Webinar on May 21st at 2pm on CTV and measurement. The biggest hurdle most advertisers face when it comes to CTV is how to properly measure its effectiveness. This webinar is designed to help advertisers to learn how they can leverage MMM and Rockerbox’s suite if capabilities to measure the impact of ads placed through TV Scientific’s platform. If you are CTV curious, it’s a must watch! #ctv #digitalmarketing

Dave Kersey, Chief Media Officer at GSD&M joined us at Cannes to chat about the convergence of creative and technology and how advertisers who embrace the two can deliver campaigns that resonate with consumers. "Deliver the right message at the right moment to enhance consumer experience and drive real-time conversions. Unite for a holistic marketing approach." 🌟📈 Check out the full video here: https://hubs.ly/Q02Jy_t90

Today is the last chance deadline to submit entries for the Digiday Media Buying and Planning Awards 🏆 The awards recognize companies, campaigns, and technology that have been most successful in the modern #media landscape. #mediaplanning # mediabuying #industryawards

ICYMI: Why and How Super Bowl Advertisers Integrated Out-of-Home (OUTFRONT Blog): Jay Fenster, Marketing Manager, OUTFRONT. Last week, we talked about how out of home is a smart alternative to Super Bowl commercials and their $7 million price tag. This week, however, isn’t an either/or proposition but rather a “why not both?” That’s because quite a few Super Bowl advertisers maintain a prolific presence year-round on […] #DOOH #digitalbillboards #digitalsignage

Have you been testing into CTV or considering leveraging this channel in your marketing? We have the insights into the strategy and measurement knowledge you need to succeed in CTV. That’s exactly what we’re covering in “How CTV Boosts Performance Throughout the Funnel (And How to Measure it with MMM)” on May 21 at 2 p.m. ET. In this webinar, you’ll hear Ron Jacobson, CEO and Co-Founder of Rockerbox, Ashley Parducci, Head of Measurement & Insights at tvScientific and Bryan Karas, CEO of Playbook Media discuss the channel and share what you need to know be a more effective CTV advertiser. Join us for this session, where we'll dive into: ✔️How CTV drives improved performance across the funnel ✔️How you can combine campaigns on CTV with other channels for even better results ✔️Why MMM is a great way to measure CTV ✔️And much more! Register Now >>> https://hubs.la/Q02xMXrJ0 #MMM #CTV #marketing

FYI: Analysts vew DOOH and retail media networks among the most attractive ad tech subsectors for investors (Nasdaq): By Aron Bohlig, Uren Dhanani and Rohan Bhatia, ComCap. High demand for more privacy-centric advertising, increasing video and mobile-based advertising, and robust capabilities to support large-scale applications (from quicker turnaround in AI-driven content) is translating to larger consolidation within the sector, specifically focusing on rapidly growing subsectors such as ConnectedTV (CTV), Digital-Out-Of-Home advertising (DOOH), and […] #DOOH #digitalbillboards #digitalsignage

Analysts vew DOOH and retail media networks among the most attractive ad tech subsectors for investors (Nasdaq): By Aron Bohlig, Uren Dhanani and Rohan Bhatia, ComCap. High demand for more privacy-centric advertising, increasing video and mobile-based advertising, and robust capabilities to support large-scale applications (from quicker turnaround in AI-driven content) is translating to larger consolidation within the sector, specifically focusing on rapidly growing subsectors such as ConnectedTV (CTV), Digital-Out-Of-Home advertising (DOOH), and […] #DOOH #digitalbillboards #digitalsignage