Propel Info’s Post

London Shuffle Club is seeking investors to help drive its growth plans and has rebranded to just Shuffle Club as it looks to expand across the UK and overseas, Propel has learned. Former events organiser Graeme Hawkins founded London Shuffle Club with wife, Nine, in 2016, having previously operated the concept as a pop-up in the Truman Brewery in east London. The business previously operated out of Ebor Street in Shoreditch, a site which it vacated in January, and has just moved into a new home nearby, in the former Beach Blanket Babylon unit in Bethnal Green Road. “We see opportunities across the UK in major cities, and notably, internationally,” Graeme Hawkins told Propel. “We can adapt the offering to suit the space. This year is planned for a second site, and then two a year from then on. At two a year in the UK, we have pipeline for five years, and then international is very exciting, and there’s no limit." "We’ve invested heavily in our head office team and infrastructure so we’re ready to move quickly. The market has changed since we began as a pop-up in 2016 – expectations of fit out and service have increased exponentially. There’s also more competition, but that’s because there’s appetite for what we offer. Trading was tough post covid, but the amount of enquiries and bookings we’ve had without opening the doors paints a good picture. We love shuffleboard and believe its beautiful simplicity, coupled with special interiors, food and drink, is the sweet spot that differentiates us.” The new Bethnal Green site features 12 gaming tables across three floors alongside an enhanced food and drink offering. “Our Ebor Street venue provided an incredible opportunity, but it was never going to be a long-term home for the business,” Hawkins added. “The opening of this site is an exciting step for us that really solidifies the business with a long lease in an area we have traded successfully for years. In the last year, we have worked hard to define our position in the market and have invested in areas across the board to further enhance our product. Expect to find an expanded food and drinks offering and the introduction of tech to enhance, but not dictate, the game playing experience in a beautiful, iconic site. We don’t want to stop there. We are in regular discussions on additional venues for our lane shuffle offering plus mixed shuffle sites.” 👉 Find out the latest hospitality news first by signing up to the Propel email newsletter for free, here: https://lnkd.in/g_vS_S7

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