Propellic - Travel Marketing’s Post

A regular pitfall of impact reporting is focusing entirely on the positives and forgetting to point out where you’re focusing on improving… After a short break to review all the wonderful feedback on our first 8 episodes, we’ve just released the latest People Over Pixels podcast! 🎙”Lessons From Producing Our FIRST EVER Impact Report” Ignore my bias, but you should 100% go and have a listen. Writing the very first Evoluted | Certified B Corp™ Impact Report since being BCorp certified in Feb ’24 has been a steep learning curve - what to measure, how we should do it, ways to approach being proud of our achievements whilst being honest about our shortcomings, whether Impact Reports should be used as marketing tools; and so much more. Search for “People Over Pixels” on your favourite podcast platform - Sam and I would love to know what you think 🫶

The age old debate...brand vs non brand. Loved recording this podcast episode with SEO expert Abbie Dando for Marketing vs the World. Pros ✅ Cons ❎ We talked about brand protection, control of messaging... There was so much to discuss we've even put together a download to help navigate this tricky topic. Tanya Perdikou will drop the link below. I hope you find it helpful. I'd love to know if you think we covered it all? #brandVSnonbrand #SEOvsPPC #PPCchat

Today's episode starts with a short story about a pair of (expensive) pants I didn't even really want in the first place... People-pleasing has no place in our day-to-day AND it can get in the way of sharing authentically and honestly in our businesses too! Like ice cream, people-pleasing comes in different flavors and varieties. The various types of people-pleasing may manifest similarly but with different reasons and motivations behind why you're doing it in the first place. In this episode, we get into five types of people-pleasing and how to stop bringing it into your marketing, content, and business messaging. > 5 Common types of people pleasing  > How people-pleasing shows up in our content and marketing  > Tangible ways to share about your business, without the people-pleasing!  > 5 Tips to help you focus on being YOU, no matter what > And more! Listen HERE or on your favorite podcast app: https://lnkd.in/erKEDkiN

Got 32 minutes? Then take a listen to the new Unicorny podcast - fresh out today! Rachel and I cover some really practical solutions to getting brand strategy done and embedded within an organisation. Things like: How to align brand strategy with business strategy Leadership’s role in fostering brand values Simplifying marketing language Engaging employees with brand values Ensuring differentiation is relevant to customers Crafting effective mission statements Take a listen and get clearer - and calmer! (And if Unicorny's not already on your list then suggest you hit subscribe - Dom and Nichola's focus is the business and practice of marketing - how it creates value, who's doing it well, and how marketing helps businesses win the future). Let me know what you think? https://lnkd.in/emA8gQ-b

I often get asked this question: "What's the real ROI of a branded podcast?" It’s a fair one. Brands are investing more into content, and no one wants to waste time or money on something that doesn’t move the needle. Here’s my take: A branded podcast is more than just a marketing tool—it’s *pillar content*. It builds credibility, fosters deep relationships with your audience, and creates a ripple effect across all your channels. ✔️ Use it to fuel your social media with engaging snippets. ✔️ Turn episodes into blog posts, white papers, and newsletters. ✔️ Elevate it into videos and live event content. The real magic? It’s in how it humanizes your brand, building trust and engagement in ways that paid ads just can’t. So, the question isn’t if there’s ROI in podcasting. It’s how are you maximizing it?

I often get asked this question... “What’s the real ROI of a branded podcast?” It’s a fair one. Brands are investing more into content, and no one wants to waste time or money on something that doesn’t move the needle. Here’s my take: A branded podcast is more than just a marketing tool—it’s pillar content. It builds credibility, fosters deep relationships with your audience, and creates a ripple effect across all your channels. ✔️ Use it to fuel your social with engaging snippets. ✔️ Turn episodes into blog posts, white papers, or newsletters. ✔️ Elevate it into videos and live event content. The real magic? It’s in how it humanizes your brand, building trust and engagement in ways that paid ads just can’t. So, the question isn’t if there’s ROI in podcasting. It’s how are you maximizing it?

On the latest episode of the Speed of Culture podcast, Eric Tosi, Chief Marketing Officer at the Vegas Golden Knights, explores how the team has revolutionized sports marketing and transformed Las Vegas into a premier sports destination. Here are some key takeaways: - Leverage a city’s identity to align your marketing strategies with its culture and engage with the local fan base. - Create localized marketing campaigns that resonate with the community to build lasting relationships with your audience. - Invest in youth-focused initiatives to cultivate long-term loyalty and create a sustainable fan base. - Prioritize innovative and interactive experiences that captivate your audience and enhance brand loyalty. - Embrace technological advancements to stay relevant and engage with your audience in innovative ways. Tune in now to gain valuable insights and elevate your brand’s marketing game! ▶️ Spotify: https://adweek.it/39NoWZ9. ▶️ Apple Podcasts: https://adweek.it/3PDdDTL.  Created with Acast

Marketing ISN'T just "promotion" Marketing isn't just the final touch; it needs to be integrated from the start. Without market research, competitor analysis, and solid positioning, you’re setting yourself up for failure. Watch the full podcast now (link in comments)

Most companies post what I call "website content." It's informational and very impersonal. There's no personality and, therefore, not much to connect with. In my most recent episode of The MARKETER, Sarah Lero shares how they have injected personality into the marketing of A.L. Huber General Contractor. Travis Curnutte, Michael Ashford, and Jennifer Topper also shared how they injected personality to drive up engagement and value in their company's content. Content for the sake of content is fine, right? Just get it out there and be everywhere. That's how it works, right? Wrong. If you want to be noticed, you have to connect with your audience. How do you do that? Check out the latest episode for some helpful tips, and be sure to follow The MARKETER on all your favorite podcast channels and on YouTube. #marketing #bestadvice