A huge step forward! 🛒🌱 Lidl Netherlands have announced they are permanently reducing the prices of plant-based meat and dairy substitutes to make them equal to or lower than their animal-based counterparts! In addition, to further promote the adoption of more sustainable foods, Lidl is also introducing a partially plant-based minced meat, consisting of 60% minced beef and 40% pea protein – helping consumers on a mixed diet to increase their consumption of plant protein and reduce their environmental impact. According to ProVeg International’s Global CEO Jasmijn de Boo, Lidl Netherlands’ decision is a “hugely significant shift” in a major supermarket’s approach to food system change, and Lidl’s move shows how supermarkets can encourage a shift to more plant-based diets. “Shifting to more plant-based diets is vital if we are to successfully stabilise CO2 emissions and halt habitat and biodiversity loss around the world. We urge other supermarket chains to compete with Lidl with their promotion of plant-based foods,” continues Jasmijn. Read our full press release below ⬇️ https://hubs.ly/Q02Mlq2L0 #ProVeg #FoodSystemsTransformation #PlantBasedProducts
I think it will be a real turning point once plant-based options are as cheap or cheaper than conventional ones! Great news!!
the USA and Canada should do the same .... The world should do the same, this would change EVERYTHING
Amazing. This is such a breakthrough. Let’s work hard and convince other cities, states and communities to follow.
Amazing initiative!
Hope they will also do spots on good quality PB products 💚
💙
Thanks to Lidl for this admirable initiative and setting example for others
Bravo Jasmijn and the ProVeg team!
Great initiative 👏
🌱 Communications & Network Engagement Specialist | Elevating Sustainable Agriculture & Local Food Systems 🌱
2moThis is a game-changer! 🛒🌱 Making plant-based options as affordable as their animal-based counterparts is a massive step toward a more sustainable food system. Lidl Netherlands is proving that eco-friendly choices don’t have to break the bank. Here’s hoping other supermarkets follow their lead and make it easier for everyone to choose plant-based! 🌍🌱 #SustainableLiving #PlantBasedRevolution #LeadByExample