ProVeg International’s Post

Introducing our new Expert Series: All You Need To Know About Plant-Based Branding 💡 🌱 Building a strong brand is essential for standing out and creating lasting consumer relationships. Our new monthly series dives deep into the core aspects of brand development. Authored by our own brand expert Simon Middleton, author of Build A Brand In 30 Days and What You Need To Know About Marketing, these must-read articles draw on insights from Simon’s own work, as well from the expertise of leading global brand experts like Mark Ritson and Byron Sharp. From defining your brand purpose, to creating emotional connections and leveraging distinctive assets, each article provides actionable strategies to elevate your plant-based brand. Join us to explore how to build a brand that resonates with consumers and drives long-term success in the competitive plant-based market. 📈 Read Simon’s first article now and discover the power of purpose in plant-based food branding! https://lnkd.in/ezgmG7CW What are your top tips for building a popular brand? 💬 #NewFoodHub #BrandBuilding #ProVeg #PlantBased #AltProtein

Are you looking to craft a powerful plant-based brand? 👀 Make sure to read ProVeg New Food Hub's latest article on the Power of Purpose in Plant-Based Food Branding, written by our very own Simon Middleton! 🌱

As plant-based products continue to rise, a clear brand purpose makes all the difference to differentiate your brand from others. Aligning with consumer values and driving emotional connection are just some of the examples of what to keep in mind when exploring a brand's purpose. Learn more from ProVeg International: https://loom.ly/NqOize4 #plantbased #branding #vegan #consumer #marketing

🎯Spotlight on Successful Branding Strategies Today, let's shine a light on some inspiring examples of agribusinesses that have mastered the art of branding to achieve remarkable success. These brands have not only stood out in the competitive agribusiness landscape but have also built loyal customer bases and driven substantial growth through their strategic branding efforts. . . Patagonia Provisions: Patagonia Provisions, the food arm of outdoor apparel giant Patagonia, has become a beacon of sustainability in the agribusiness industry. Through their commitment to regenerative agriculture, ethical sourcing, and transparent supply chains, they've created a brand that resonates deeply with environmentally-conscious consumers. By aligning their brand values with those of their target audience, Patagonia Provisions has cultivated a fiercely loyal customer base that values quality, sustainability, and social responsibility. . . Chobani: Chobani revolutionized the dairy industry with its innovative approach to yogurt. Beyond delivering delicious products, Chobani has focused on storytelling to create a strong emotional connection with consumers. From championing immigrant rights to supporting local farmers, they've built a brand that stands for inclusivity, community, and innovation. By tapping into the power of storytelling, Chobani has differentiated itself from competitors and cultivated a devoted fan base that goes beyond just yogurt enthusiasts. . . Anheuser-Busch's Farm to Table Program: Anheuser-Busch the brewing giant, launched a Farm to Table program to highlight the farmers behind their products. By showcasing the stories of these farmers and their commitment to quality ingredients, Anheuser-Busch has humanized their brand and strengthened their connection with consumers. Through this initiative, they've not only built trust and transparency but also elevated the importance of agriculture in their brand narrative. . . These are just a few examples of agribusinesses that have successfully leveraged branding to make a meaningful impact in the market. By understanding their audience, staying true to their values, and embracing innovation, these brands have set themselves apart and paved the way for future success. Let's draw inspiration from their stories as we continue to shape our own brands in the agribusiness industry. #BrandingSuccess #AgriInnovation #Inspiration #Dauntlesseunice #Agribusiness #AgriBranding

Our goal at Agency Brand Management is pretty simple; we want to fill grocery store shelves with sustainable and purpose-driven food. Because we believe that every product you see on our grocery store shelves has the opportunity to have a positive impact on our community. But, to do this we need to ask more from the brands out there. This is why we choose to work only with tenacious changemakers in the food business who make a conscious effort to create sustainable products that positively impact people and our planet. #agencybrandmanagement #cultivatechange #futureoffood #canadian #foodbroker #brandmanagement #bc #toronto

I bloomin' love a challenger brand with a clear purpose and story! 🎯 Keep seeing lots of posts about Bread & Jam's upcoming event (envious of anyone going, it will be a great do! And to anyone who is, make sure you don't miss my old friend HARVEY's talk about unboring PR..), and getting excited for all those brands at the start of their journey. Any advice from little old me?? 🤷🏼♀️ Thinking back to my time at Meatless Farm, I can't stress enough how vital it is for new and emerging brands to have a strong founder story and clear principles. In a crowded market, it's your unique story and values that set you apart and draw customers in. 🛒 Be Authentic: Consumers today can spot greenwashing from a mile away. Authenticity isn't just a buzzword – it's a necessity. Take Patagonia, for example. Their commitment to the environment isn't just a marketing angle; it's woven into every aspect of their business. Their founder's story of passion for the outdoors and sustainable practices resonates deeply with their audience. 🧍♂️ Know Your Audience: Trying to be everything to everyone is a fast track to mediocrity. Instead, zero in on your target audience and cater specifically to their needs and values. Oatly is a great example here, a brand I really admire. They’ve carved out a niche by targeting environmentally conscious consumers looking for dairy alternatives. Their quirky, transparent marketing and strong stance on sustainability have won them a loyal customer base. 🏷️ Stay True to Your Principles: Your principles should guide all business decisions, from sourcing to marketing. Take Ben & Jerry's. They have built their brand around social justice and activism. They don’t shy away from taking bold stands on political issues, which has fostered a strong, loyal customer base that shares these values. 👍 Innovate and Engage: Look at brands like Who Gives A Crap, who disrupted the toilet paper industry with their environmentally friendly, humorous approach. They turned a mundane product into something fun and engaging, all while sticking firmly to their mission of improving sanitation and sustainability. When challenger brands get it right, they not only attract customers but also build long-term loyalty and advocacy. And pave the way for their future success. Any other great examples of challenger brands nailing their story and principles? #FMCGMarketing #BrandStory #Authenticity #CustomerEngagement

We're back with another blog! This time, we're shining the spotlight on some of our favourite B Corp brands. From sweets to pet food, we explore more about B Corp and how these brands are leading the change. Check out some amazing B Corp brands including Candy Kittens, Lily's Kitchen, and Sipsmith in our blog here 👉 https://lnkd.in/eiR9uHJb #bcorp #bcorpbrands #sustainability #blog #digitalmarketing #ecofriendly

Communicating my brand to my audience is essential.  Communicating my brand to my audience is essential. Communicating my brand to my audience is essential… If you're from the ‘my teacher made me write lines on the chalkboard’ era, you probably recall your disdain for the punishment more than the point 📏 Saying the same thing over and over again isn't communicating effectively. Giving your message context, connection, and value that thematically reverberates across multiple touch-points within your brand, is. What do we mean? Here's a breakdown of touch-point examples that help drive home your communications - your brand story, your ‘why’, and your USP. And yes, they’re all different. Let’s say your core message is:  "Providing the freshest, sustainably sourced seafood to ensure a healthier planet and healthier people." Here’s how you communicate it through each touch-point 🎯 Brand Story Your brand story connects with your audience on a human level, understanding not just what you do, but who you are and where you come from. 📢Communication Example: "From our humble beginnings as a family-owned business, we have dedicated ourselves to providing the freshest, sustainably sourced seafood, driven by a deep love for the ocean and a commitment to a healthier planet for future generations." 'Why' (Purpose) The 'why' of your brand is your driving force. It's the reason you get up every morning and do what you do. 📢Communication Example: "We believe that by providing the freshest, sustainably sourced seafood, we can play a part in protecting our oceans and promoting healthier lifestyles, ensuring that our planet thrives for generations to come." Unique Selling Proposition (USP) Your USP is your brand's standout feature. It's what makes you different and better than other seafood brands in the market. 📢 Communication Example: "Our seafood is harvested using cutting-edge sustainable practices and delivered fresh within hours, ensuring unmatched quality and a commitment to environmental stewardship that sets us apart in the seafood market." Understanding and effectively communicating your core messaging through these points can transform how your brand is perceived. And as we know, nothing will send seafood consumers packing like a whiff of inconsistency. Have you given thought to phrasing consistency in your brand? Let us know in the comments! 💌 #seafoodmarketing #seafoodcommunications #brandstrategy

#Purpose is slowly being adopted by brands that want to tout #impact, and #PlantBased food brands are no different. #VeganBrands #PlantBasedBrands

🌲 How does Patagonia stand out in the crowded outdoor apparel market? Our latest post delves into their masterful blend of sustainability, ethical practices, and environmental activism, creating a brand that's about more than just profits. Discover how Patagonia’s approach to the marketing environment makes it a leader in corporate responsibility and advocacy. Let's learn from the best! #EthicalMarketing #Patagonia #Sustainability #Procurement #SupplyChain #Logistics 🌎 https://lnkd.in/eNZ_-AMn