Proximic by Comscore’s Post

Exciting news for advertisers and marketers in the USA! According to the latest insights from eMarketer, the US CTV ad spend is projected to soar to an impressive $16.3 billion by 2024, poised to outpace spending on linear TV by 2025. This significant shift underscores the evolving landscape of advertising and the growing dominance of connected TV platforms in reaching audiences effectively. At VentiveIQ, we're committed to helping businesses navigate the changing tides of advertising and capitalize on emerging opportunities. Understanding the trajectory of CTV ad spend is crucial for crafting strategic campaigns and maximizing ROI in today's digital ecosystem. Are you ready to seize the potential of CTV advertising and stay ahead of the curve? Our team of data experts is here to guide you through the complexities of digital marketing and help you leverage these insights to drive impactful results. Reach out to us at sales@ventiveiq.com to connect with a data expert and discover how you can elevate your advertising strategy in the era of connected TV. . . . #CTVAdvertising #DigitalMarketing #AdvertisingTrends #eMarketer #VentiveIQ #DataInsights #MarketingStrategy #ConnectWithUs #AdvertisingExcellence #MaximizeROI

CTV ads should serve as the foundation for high-converting digital campaigns. Why? The digital nature of CTV makes it possible to retarget the same users on other devices. 𝐓𝐡𝐚𝐭’𝐬 𝐰𝐡𝐲 𝐨𝐮𝐫 𝐟𝐨𝐜𝐮𝐬 𝐚𝐭 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐮𝐬 𝐝𝐨𝐞𝐬𝐧’𝐭 𝐬𝐭𝐨𝐩 𝐚𝐭 𝐭𝐡𝐞 𝐥𝐢𝐯𝐢𝐧𝐠 𝐫𝐨𝐨𝐦 𝐓𝐕. Instead, we develop full-funnel campaigns that retarget viewers on every device. The process works like this: 1. Expose the right buyers to your brand with targeted, high-impact CTV ads 2. Re-engage those viewers on other devices and channels with deterministic matching 3. Measure and optimize campaigns with our industry-leading attribution suite. Compared to CTV-only campaigns, we see a 200% increase in conversion using this approach — making full-funnel CTV campaigns the real MVP. #programmatic #connectedtv #digitaladvertising

The Digital Advertising Landscape is Evolving! 🚀 As we approach 2024, the shift towards Connected TV (CTV) advertising is undeniable. With the deprecation of third-party cookies on the horizon, it's time for advertisers to pivot towards more effective and engaging strategies. Our latest #blog dives deep into the rise of #ctvadvertising, highlighting the precision targeting, technological advancements, and the crucial role of interactivity and measurement in shaping the future of digital campaigns. Discover how Mavern Media is leading the charge in harnessing CTV's full potential to drive real business outcomes. Explore our insights and learn how to stay ahead in a cookie-less world. #DigitalMarketing #MavernMedia #FutureOfAdvertising https://lnkd.in/e-QXZHMf

💡 What is the AdTech Role in CTV Advertising? 🤔 How to navigate the cutting-edge wave of CTV advertising technology? As demand surges for new tech in the CTV space, it's crucial to know how much of it can be managed with current AdTech infrastructures. From personalized ad serving to automated media buying and intricate data measurement, the world of OTT and CTV is evolving. 🟢 How ad servers deliver content in CTV for personalized viewer experiences. 🟢 The role of DSPs in optimizing media purchases and campaign performance. 🟢 The challenges and solutions for data collection across multiple devices. Stay ahead of the curve and master the art of cross-device targeting for unparalleled ad performance with Ada Zakrzewska. Don't miss out on the insights that will redefine your advertising strategy. Follow us for more CTV industry knowledge and more updates on the transformation of CTV advertising. #CTVadvertising #AdTech #MediaBuying #DataMeasurement #FutureOfAdvertising #CTV #Technology

Grab your popcorn. Advertising on CTV just got better. 🍿 LiveRamp helps to power Google's PAIR solution for CTV, which enables advertisers to securely and privately leverage their first-party data to power their advertising, and reach 11% more unique viewers compared to cookie-based audiences. Read more about how CTV publishers are leveraging PAIR to create better advertising experiences. ⬇️

Unlocking the full potential of Connected TV 📺 A tale of two markets. CTV is reshaping the advertising landscape, especially for top-of-funnel strategies. But the journey of CTV is very different between the US and European markets. 🇺🇸 Why the US is leading the way: Rapid adoption due to advanced infrastructure for both consumers and advertisers. Superior targeting capabilities and significant impact on ad effectiveness: interest (+6 pts), consideration (+5 pts), specific intent (+2 pts), brand image (+3 pts). However, #attention is a challenge as the market is crowded. 🇪🇺 Europe’s unique advantage: While technical challenges remain, the less competitive market increases ad prominence. Higher viewer attention to CTV ads translates into exceptional ad recall (+9pts), brand awareness (+4pts) and attribution (+16pts). Thank you Laetitia Guillaneuf for these powerful insights. #CTV #Advertising #DigitalMarketing #BrandAwareness #Brandlift #AdMeasurement

Comscore's Groundbreaking Study Set to Revolutionize India's CTV Landscape -In a landmark move that promises to reshape India's digital media ecosystem, Comscore has partnered with the Internet and Mobile Association of India (IAMAI) to conduct a comprehensive study on the country's rapidly evolving Connected TV (CTV) landscape1 -This collaboration, announced today, October 22, 2024, marks a pivotal moment in understanding and leveraging CTV's immense potential in one of the world's most dynamic media markets. Unveiling New Opportunities:- The Comscore-IAMAI study aims to provide actionable insights that will empower various stakeholders in the digital ecosystem: -Brands: Unlock new avenues for targeted advertising and consumer engagement. -Publishers: Optimize content strategies to capture the growing CTV audience. -OTT Players: Refine their offerings to meet evolving viewer preferences. -Agencies: Develop innovative advertising solutions tailored for the CTV platform. -Broadcasters: Adapt their traditional models to the digital age. As we stand on the brink of this new era in digital media, one thing is clear: the insights from this groundbreaking study will be instrumental in driving innovation, growth, and success in India's CTV landscape for years to come. #media #CTV #OTT #advertising Comscore, Inc. -------------------------------------------------------------------------- Revolutionize Your Media Career: A-Join the Elite Media Training Hub Now!-Use the link below https://lnkd.in/dADuiDH9 B)  Happy to conduct Corporate Training sessions Vishal Khanna(PhD-Scholar-NMIMS) Thesis-Future of Television(TV), CTV, OTT, FAST & Cross Media Platform Measurement. Email- vishal.khanna004@nmims.in

Amy Leifer, Chief Advertising Sales Officer at DIRECTV Advertising highlighted a series of strategies for buyers to hone in on to see success in an ever-changing ecosystem. 1️⃣ Before investing in premium video, advertisers should distinguish what inventory resonates most with their unique audience and ensure that what they’re buying is fully transparent and brand-safe. 2️⃣ Strike the perfect harmony between contextual and audience-targeted solutions to maximize advertising efforts and prepare for life after third-party cookies. 3️⃣ Programmatic holds the key to enabling holistic buying and making linear TV and digital look and feel the same across the board. 4️⃣ Leverage opportunities like ad innovation and addressability, to better engage with audiences and maximize reach across CTV and linear. For a more detailed view check out the full article. 🔗👉 https://bit.ly/4cd0kVB #BrandSafety #ConnectedTV #cookies #CTV #BuySide #audiencetargeting #Contextual #ROI #Streaming

As audiences increasingly turn to Connected TV (CTV) and Over-The-Top (OTT) platforms, the advertising landscape sees an unprecedented opportunity to connect with more households than ever. 🌍📺 Here’s a snapshot of why this trend is reshaping the future of advertising: - With CTV's reach extending to over 80% of U.S. households, advertisers have an unparalleled opportunity to engage with a broad and diverse audience. - Ad spending on CTV witnessed a dramatic surge, exceeding $14 billion, underscoring the channel's vital role in modern advertising strategies. - Boasting a 95% video completion rate, CTV ads offer advertisers exceptional engagement rates, ensuring that their messages are not just seen but also resonate deeply with viewers. This shift transcends mere changes in viewing habits; it marks a strategic evolution towards more targeted, efficient, and resonant advertising methodologies. Embracing CTV and OTT allows brands to forge deeper, more personal connections with their audience, breaking through the noise of traditional advertising avenues. Unlock the potential of this dynamic trend to amplify your brand's reach and impact, connecting with global audiences in ways that were once beyond imagination. 🚀📺 Discover more: https://bit.ly/44a4ycG #CTV #OTT #DigitalAdvertising #MediaTrends