Proximity Malt’s Post

Learning about the Rich Heritage of German Beer 🍺🇩🇪 Did you know? Germany's beer culture is legendary, rooted in centuries of brewing excellence. Here’s an overview of its rich history: 📖 Historical reference: It all started with the Beer Purity Law of 1516, ensuring that only water, barley, hops, and yeast make it into your brew. Quality guaranteed! This Law is still regulating the production of beer today in Germany. 👫 Community Vibes: From beer gardens to lively Oktoberfest celebrations, beer brings people together in Germany. ♻ Innovative Brews: At ProteinDistillery, we take beer’s byproduct, brewer's yeast, and upcycle it into sustainable protein. It's our way of blending tradition with innovation for a greener future. 💻 Learn more in our latest blog post (link in comments) Prost! 🌍🍻 #ProteinDistillery #Beer #Prewtein #Circularity *Alcohol should be consumed in moderation

Today marks a significant milestone in the history of brewing! On April 23, 1516, in the Bavarian town of Ingolstadt, Dukes Wilhelm IV and Ludwig X enacted what would become one of the most iconic regulations in the world of beer: the Reinheitsgebot, or the German Beer Purity Law. Originally intended for the Duchy of Bavaria, this law quickly gained traction and has since become a cornerstone of brewing tradition. It dictates that only four ingredients – water, malt, hops, and yeast – are permitted in beer production. In Germany 🇩🇪 alone, more than 1,500 breweries craft over 40 distinct styles and approximately 7,000 individual beer brands, all stemming from the simplicity of those four natural elements. Cheers 🍻 German Convention Bureau Future Meeting Space Strategic Alliance of the National Convention Bureaux of Europe Bayern Tourismus Marketing GmbH Ingolstadt Tourismus HSMA Deutschland e.V. Credit: Alexander Dimamarca

Communication between lawyers is often a bit strange but at the same time can be so much fun precisely because of that. Here’s an extract of an email I sent a few days ago to colleagues from very far away lands (from our perspective) who will pay us a visit in the near future: “Could we possibly say 11:30 am? And may I ask whether you ever had a Bavarian (Bavaria is my home region; capital: Munich) white sausage breakfast (hereafter referred to as “BWSB” 😉)? This involves (pork based) sausages, sweet mustard, pretzels and – of course – beer. We can do vegetarian/non-alcoholic options as well. It is called breakfast because it is typically served before noon. A pretty decent introductory video: https://lnkd.in/e2XSseSW. In any event, we would be delighted to invite you for such a BWSB to properly welcome you in Germany (even though Berlin is far away from Bavaria), and which would serve you as an early lunch. Of course, if you prefer coffee and pastries, that is totally fine.” What do you think they answered?

Today is day of BEER Imagine it's April 23, 1516 and you're in Bavaria, where one of the coolest beer parties of all time is taking place. Why? Because Duke Wilhelm IV has just decided to change the world of beer forever - with a new law to bring order to the brewing kettle. 🎉 The Purity Law is born! 🎉 The whole thing went like this: Wilhelm and his crew were fed up with this shoddy beer brewed with everything from weird stuff like juniper berries to even weirder ingredients like crabs (okay, maybe not crabs, but you get what I mean). They thought: "Let's go back to basics. Beer should really just be made from water, hops and barley!" And voilà, the Purity Law was born. 🍺 Beer that promises purity! 🍺 This little piece of parchment was not just any old document. No, it was the start of something big. It assured every beer lover in Germany (and later worldwide) that their beer was pure and good - no unexpected ingredients, just pure, honest beer. 🎊 A reason to celebrate - every year anew! 🎊 And so it is that today, over 500 years later, we are still celebrating this ingenious idea. On German Beer Day, we toast the simplicity and purity of our favorite drink. Breweries open their doors and there are festivals everywhere to honor this glorious law. Because honestly, who needs more than water, hops and barley to have a good time? 🥳 So, raise your glass (or measure)! 🥳 Let's raise our glasses to Wilhelm, who probably had no idea that his law would have such a lasting impact on beer culture. Cheers, to pure beer and good friends! #GermanBeerDay #PurityLaw #Cheers 🍻 Picture has been created by AI

Tune in to the Whiskey, Wine, Whatever Gals Facebook Live stream on Saturday, April 27th at 4 pm! 🥃🎤 We're joining the Whiskey, Wine, Whatever Gals alongside Lisa Boldt of the Colorado Grain Chain to discuss all things farm, grain, and whiskey. This live streamed conversation will be hosted at Dry Land Distillers. Join us live via the @WhiskeyWineWhateverGals Facebook page! #FarmToBottle #GrainExperts #WhiskeyTalk #IndustryInsights

JUST PUBLISHED. This is the first serious, comprehensive review and analysis of the rapidly growing (in quality and quantity) wine industry of Colorado.  Read the introduction here: https://lnkd.in/exgx5mW5

"Whether from a glass, a tankard, a bottle, or a can, beer is engrained in European culture and society. It is delicious and refreshing, and crucially, it brings people together. Whoever you are, whatever your background, you can enjoy a beer with friends and family in any situation. #Beer is more than just a beverage. It is a cultural institution, a social lubricant, and a symbol of conviviality. And for Europeans, beer isn't just a drink; it's a way of life, a cornerstone of their collective identity." As a new #EU mandate is about to start, our Head of Operations, Simon Spillane, explains the fundamental contribution that the #brewing industry gives to the European cultural heritage. Read the blog post here 🔗 https://loom.ly/wEadeag

#Beer is more than just a beverage.   It is a cultural institution, a social lubricant, and a symbol of conviviality. And for Europeans, beer isn't just a drink; it's a way of life, a cornerstone of their collective identity.   With the #EUElections2024 approaching, I took a moment to explain the role that the #brewing sector plays in the European socio-economic textile.   Read my latest blog post to know more #BeerFuture

"Reaction" was the theme of the 2024 State of the Industry at the Unified Wine & Grape Symposium based on the current winegrape market and predictions for 2024. Speakers advised the industry to work together across all sectors of the industry from reducing supply to stimulating demand it will take a "unified approach to balance the market. Read more in CAWG's January/February issue of The Crush and explore the effect the 2004 film Sideways had on the Merlot market! https://bit.ly/3uuryWC

Think I it's all over? Not quite... The Euro's are off and running in Germany, and everyone's clutching their favourite beer as they will on their national teams. And everyone is looking for the extra spark of creativity to unlock the competition. So, if you are looking for something beyond the tradional 4-4-2 formation - then why not treat your tastebuds to a new beer that is serving up a unique fusion of Venezuelan and Nordic brewing styles which features our favourite insect as a key ingredient 🦗🍺 Named El Grillo, it's a Pale Ale which is a must-try for anyone looking to expand their craft beer horizons. El Grillo boasts a unique flavour profile, with hints of cricket and hibiscus - for a truly off-the-cuff beer experience. There is no doubt that this innovative 1-2 brew combination of traditional Nordic brewing techniques with the flair of South American insects is creating an unique off-pitch experience for beer lovers. Maybe it's time to cast aside the tried and tested, Gareth? The El Grillo formation might just be the kind of boundary pushing we've all been craving for. ⚽️🍺 Are you ready to experiment and try an insect beer? Let us know your thoughts below… #Euro2024 #insects #sustainablefood #edibleinsects #craftbeer https://lnkd.in/eVU-KAkT"