Pumpkin PR’s Post

The Olympics distinguishes itself with its notably brand-free stadiums and fields of play. However, the absence of visible logos doesn’t deter sponsors from a heavy investment. With the 2024 Paris Olympics behind us, we’re curious about where and how brands justify such a significant financial commitment. The answer lies in a fundamental shift in sponsorship strategy – one that extends well beyond the 17 days of competition and redefines the concept of ROI in the digital age. #olympics #parisolympics #parisolympics2024 #roi #olympicbrands

An unfair victory in Paris leaves a bitter taste. Sportsmanship should always shine brighter than controversy. The Paris Olympics witnessed a win that many are calling into question. While the spirit of the games is meant to celebrate fairness and excellence, this moment has stirred controversy and disappointment. Let’s hope the true essence of sportsmanship prevails, and future competitions are defined by honor and integrity. 🏅⚖️ Hashtags: #ParisOlympics #UnfairWin #Sportsmanship #OlympicControversy #FairPlay #IntegrityInSports #Olympics2024 #SportsEthics

Hosting major sports events is not just about sports 🧐 The concrete example is how France’s mint 🏦( Monnaie de Paris ) took the olympic games as an opportunity to promote France’s culture and heritage by creating special coins for Paris 2024 🏅 👀 Did you spot similar initiatives for the territorial marketing ? #Paris2024 #Olympicgames #territorialmarketing

**Exciting times in the world of sports!** 🏀⚽ Fresh off his Gold medal win with the U.S. Olympic team, Kevin Durant is making waves again, this time in European football! Through his investment firm, 35V, KD is set to acquire a 2% stake in Paris Saint-Germain (PSG). His recent visit to PSG's new training center in Poissy during the Olympics was just the beginning of what promises to be a powerful partnership between basketball and one of the top football clubs in the world. This is an amazing moment, and it's fantastic to see such a high-caliber athlete like KD getting involved with PSG. His investment not only highlights the growing connection between American sports stars and European football but also opens doors for even more cross-continental collaborations. 🌍 But here's the thing: **you don't need to be Kevin Durant** or buy equity in PSG to be part of the exciting world of French soccer. There are countless opportunities for investors looking to make your mark in the industry. If you're interested in exploring the right opportunity for you in French soccer, reach out to Clutch Sports Solutions. We're here to help you navigate the landscape and find the perfect fit for your goals. Let's connect and create something great together! #sportsinvesting #sportbusiness #ligue1 #PSG #kevinDurant #sportstechnology #sportsVCfirm

🏃 Since the Games in #Paris are a setting a benchmark throughout the world for mega sport events in terms of #sustainability, #innovation and #TechnologicalAdvancement on many different levels, not every event organizer will catch the same spirit and follow suit. In our latest report, we outline four possible scenarios of how organizers might respond and incorporate learnings from Paris to create authentic and successful mega sports events in the future. 💡Dive deeper into the many innovations showcased in Paris in our newest report on the future mega sports events here: ➡️ https://lnkd.in/d9x3N6Pz #RolandBerger Alia Sabala

Putting my decade of commercial sport experience cross Europe and Asia into an one-hour snapshot of Global Sport Media, and sharing it with the Masters from Manchester Metropolitan University. Thanks for your kind invite Prof. Qi Peng and I wish to see everybody in person in the near future. #sportbusiness #sportmedia #mediarights

"85% of the stadiums, venues and structures used in the Olympics are currently still in use"."How are they used, were they new structures and what happened to the 15% of venues that have fallen into disuse?"... #olympicgames #paralympics #paris2024 #2024parisolympics #sportandsociety #olympics24 https://lnkd.in/gEqvqhRg

More on the launch of Kynisca, the first global women's multi-team platform

Great to meet the awesome ActiveXchange APAC team and (re)connect with new & past industry leaders in person at the National Sports & Physical Activity Convention. it was a great opportunity to chat about common challenges & opportunities, and the scope for sports & leisure data-intelligence to be deployed to improve outcomes across the industry. 'Working together' was one of the common themes & key learnings from the conference, echoed in case studies from Australia and abroad. A number of use-cases helped to highlight the positive results or immediate need for organisations to consider new approaches and or collaborations for long term benefit. The better organisations can 'join the dots', (and the data!) in a cohesive way, especially in the changing landscape with economic headwinds, the better the industry can meet consumer expectations and the better the results.  

𝐔𝐩𝐡𝐨𝐥𝐝𝐢𝐧𝐠 𝐭𝐡𝐞 𝐈𝐧𝐭𝐞𝐠𝐫𝐢𝐭𝐲 𝐨𝐟 𝐒𝐩𝐨𝐫𝐭𝐬 In the world of sports, fair play, integrity, and respect are the cornerstones of competition. But what happens when these principles are overshadowed by controversy? 𝗥𝗲𝗰𝗲𝗻𝘁𝗹𝘆, 𝗮 𝗺𝗼𝗺𝗲𝗻𝘁 𝗮𝘁 𝘁𝗵𝗲 𝗢𝗹𝘆𝗺𝗽𝗶𝗰𝘀 𝗵𝗮𝘀 𝘀𝗽𝗮𝗿𝗸𝗲𝗱 𝗮 𝗴𝗹𝗼𝗯𝗮𝗹 𝗱𝗲𝗯𝗮𝘁𝗲. Angela Carini, a dedicated female athlete representing Italy, faced an unexpected and challenging opponent. Imane Khelif, identifying as female, brought an entirely new dynamic to the match. The result? A knockout in just 45 seconds. 𝗧𝗵𝗶𝘀 𝗶𝗻𝗰𝗶𝗱𝗲𝗻𝘁 𝗵𝗮𝘀 𝗹𝗲𝗳𝘁 𝗺𝗮𝗻𝘆 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝘁𝗵𝗲 𝗯𝗼𝘂𝗻𝗱𝗮𝗿𝗶𝗲𝘀 𝗼𝗳 𝗳𝗮𝗶𝗿𝗻𝗲𝘀𝘀 𝗶𝗻 𝘀𝗽𝗼𝗿𝘁𝘀. It’s essential to address such issues with sensitivity and a commitment to upholding the values that make sports a true test of human spirit and perseverance. As we navigate these complex discussions, it’s crucial to remember the importance of inclusivity, respect for all athletes, and the need for clear and consistent guidelines that protect the essence of competitive fairness. 𝗟𝗲𝘁’𝘀 𝘄𝗼𝗿𝗸 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿 𝘁𝗼 𝗲𝗻𝘀𝘂𝗿𝗲 𝘁𝗵𝗮𝘁 𝗲𝘃𝗲𝗿𝘆 𝗮𝘁𝗵𝗹𝗲𝘁𝗲, 𝗿𝗲𝗴𝗮𝗿𝗱𝗹𝗲𝘀𝘀 𝗼𝗳 𝘁𝗵𝗲𝗶𝗿 𝗯𝗮𝗰𝗸𝗴𝗿𝗼𝘂𝗻𝗱, 𝗰𝗼𝗺𝗽𝗲𝘁𝗲𝘀 𝗼𝗻 𝗮 𝗹𝗲𝘃𝗲𝗹 𝗽𝗹𝗮𝘆𝗶𝗻𝗴 𝗳𝗶𝗲𝗹𝗱. 🥊 #Olympics #FairPlay #SportsIntegrity #RespectForAll