Pumpkin PR

This week, global brand consultancy, Interbrand launched the 25th edition of its renowned Best Global Brands ranking and report. Utilising a quarter of a century of data and analysis, Interbrand is uncovering the future of business and the role brands can play in creating market value. Key findings from the report include: 🤳 Apple’s global brand value declined for the first time in 25 years 🔌 Tesla had one of the largest brand value declines, losing 9% 🏎 Ferrari is this year’s fastest growing brand, with a 21% increase in brand value from last year 🖥 Nvidia entered Interbrand’s rankings for the first time Want a deeper dive into this year’s ranking? Read more from Brandon Doerrer, who has done a fantastic write up and interview with Interbrand's Greg Silverman in Ad Age. https://lnkd.in/edr9byAj #brands #branding #brandvalue #business #futureofbusiness #apple #journalism

“Many still miss the mark by focusing on disability rather than athletic achievement”   Marianne Waite, director of inclusivity global lead from Interbrand shares her take in Campaign UK on how brands won at the Paralympic Games.    Marianne believes “The best stories are from brands that clearly demonstrate how they are investing in removing barriers to promote inclusivity at a customer experience level.”   Read below her podium of medal-winning brand campaigns, Toyota Motor Corporation's – Start Your Impossible campaign, Allianz's – We’re ready together campaign, and Apple's – The Relay campaign Read it here: https://lnkd.in/e6qjpZ3r #paralympics #Brands #Inclusivity  

"Language is everything". A number of brand campaigns around this year's Paralympic Games have been tackling language bias, including Channel 4's "Considering What?" campaign which frames Paralympians as world-class athletes rather than competitors "overcoming" their disabilities, which is how they've previously been portrayed. Tom Ghiden, Managing Director at JOAN London, joins the Campaign UK podcast this week with Lynsey Atkin, outgoing Executive Creative Director of Channel 4’s in-house agency 4Creative, and Craig Spence, Chief Brand and Communications Officer at the International Paralympic Committee, to discuss how brands are kicking the 'well-meant bullshit' out of their vocabulary around the 2024 Paris Paralympics. A big thank you to Lucy Shelley for hosting such an important conversation. Listen on Spotify here: https://lnkd.in/e4MdNQqK #paralympics #advertising JOAN Creative

It's been a summer like no other for live events and Pumpkin PR's Leah Ebanks celebrates the thrill of sharing an experience as part of a live audience #communications #pr

“The Oasis reunion exploded like a Champagne Supernova” - the importance of an Oasis Reunion. Oasis broke the internet as they confirmed their reunion last week, which has the potential to make a huge impact on the experience marketing landscape. Our brilliant clients Jason Megson, from Sparks EMEA, Harri Narhi, from Imagination, and Fergus McCallum, from TBWA\MCR share their thoughts in Creativebrief The article shares thoughts from industry experts on how music events can amplify brand reach and engagement in today’s market. We are also incredibly proud of our very own Ella Wallace-Browne, Senior Account Manager and Head of Events at Pumpkin for sharing her expert insight too! Read the article here: https://lnkd.in/ehXX3M5V #marketing #OasisReunion #socialtrends #music #events 

They say "health is wealth" and now has never been more of an important time for brands to champion wellbeing by introducing initiatives that improve the lives of not only their customers and employees but society at large. Some may say it's a heavy responsibility to carry, but Jane Asscher of 23red knows just how crucial it is for brands to be a positive example and explains in the September issue of FMCG CEO Magazine why it's important for brands to show up and express genuine care in the lives of others. Thanks to Eamonn Duff for publishing such an enlightening piece! Read here (page 24): https://bit.ly/3MsLu1s #partnershipmarketing #wellbeing #health

The global political landscape has never been nosier and it’s becoming harder for brands to stay silent. As Tom Ghiden of JOAN Creative says “it is within this political circus that brands find themselves performing these days.” So, if avoiding politics has become almost impossible how can brands show up in today’s political world. From an authentic stance to demonstrating democracy, Tom shares his advice in in ADWEEK.   Thank you Will Russo for publishing this brilliant piece.   #brands #politics #marketing   https://lnkd.in/dfDuAsvR

This summer's iconic pop queens are offering a truthful lesson in the importance of being bold, body confident and pushing boundaries. #popgirlsummer has been this year's biggest marketing moment and probably the most successful cultural "femininomenon" in years. But what can brands learn from this? Our fantastic clients, Melissa Chapman (she/her) of The Wild by Jungle and Kirsty Hathaway of JOAN Creative share their views in Vogue Business. Thank you Madeleine Schulz for a brilliant write up! #marketing #socialtrends #culture #voguebusiness #bratgirlsummer https://lnkd.in/ea8Q8qjJ

The U.S. Open qualifiers are underway, but the Ultimate Tennis Showdown in New York, a gamified, fast and furious version of the sport is hot on its heels and competing for eyeballs too. The "rebellious cousin" of the traditional game aims to engage Gen Z as a new demographic of fans - but some think the sport is doing just fine as it is. So, is UTS New York a gimmick or a necessity? And can it grab new fans before the U.S. Open? Alex Beazley-Long from Imagination shares his insights in Tim Ellis' latest article for Forbes. https://bit.ly/3WWYIbs #Tennis #USOpen #UltimateTennisShowdown

"Brands that upped the funny this year have acquired cool points with kids" explained Helenor Gilmour, while discussing Crocs's exponential rise in popularity with Gen Alpha in The Times yesterday, following the unveiling of Beano Brain's 2024 UK Coolest Brands report. So proud to have worked on this report alongside the Beano Brain team and great to have it covered in The Times both online and in print. https://bit.ly/3M6Yr0B #GenAlpha #CoolestBrands #Crocs