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Last week, PURPLE client Charles Jeffrey LOVERBOY, celebrated its 10-year anniversary during London Fashion Week Men’s SS25 - showcasing Jeffrey’s exceptional creativity held within the grounds of Somerset House. The collection is a reflection of the brand's distinctly British approach to style, making reference to the brand's archive and hero garments through new “animal familiar” takes on the iconic ears beanie and the Warholian banana motif rendered oversized and overripe in black velvet. Guest and Models included Tilda Swinton, Erin O’Connor, Beth Ditto, Katy England, Bobby Gillespie, Wolf Gillespie, Lux Gillespie, Cora Corre, Tish Weinstock, Princess Julia, Miss Jason, Jodie Harsh, Jack Wolfe, M Huncho Coinciding with the unveiling of the SS25 collection is the opening of The Lore of LOVERBOY exhibition at Somerset House - celebrating 10 years of club to catwalk. Charles is one of Somerset House Studios’ original residents and is still based there today. The exhibition has been co-curated by Charles Jeffrey LOVERBOY, Jonathan Faiers, Bunny Kinney and Somerset House. The exhibition designer is David Curtis-Ring. Now open until the 1st of September ’24. 

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