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How to Elevate Brand's Prestige through Credible Sustainability Partnerships? Many have asked me how luxury and lifestyle Brands can leverage on sustainability to elevate their prestige and desirability.  Having worked with luxury and lifestyle brands for over a decade and as the United Nations Global SDG Pioneer for Circular Economy, I've seen firsthand how #Credibility is the foundation of success in this space. Imagine positioning your Brand as a leader by leading the way in sustainability. Forbes recently highlighted the importance of credibility in sustainability partnerships, and that aligning with recognized authorities in sustainability, such as the United Nations, not only bolsters brand reputation but also reinforces consumer trust and loyalty. Here’s why credible sustainability partnership would boost your Brand's prestige and competitive advantage: #CredibleBrandAssociation: Establish your brand's commitment to responsible practices by collaborating with leading organizations accredited by global authorities in sustainability, such as the United Nations, to ensure that your initiatives are credible and impactful. #CredibleStorytelling: Demonstrate your dedication to impactful global initiatives, such as those led by United Nations, and position your brand above competitors offering superficial public relations initiatives. While certifications like B Corp can offer recognition, they may also come with controversies. #CredibleGlobalCollaborations: Engage with sustainability leaders from across industries to develop groundbreaking, sustainable solutions that resonate with today’s conscious consumers. By focusing on credible sustainability partnerships towards real tangible impact, you can elevate your brand's prestige and set new standards in the industry. Ready to lead the pack? #Sustainability #LuxuryBrands #Lifestyle #GlobalPartnership #EnvironmentalImpact #EthicalLuxury #GreenBusiness https://lnkd.in/gBMecDyT

𝐖𝐡𝐞𝐫𝐞 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐠𝐨𝐚𝐥𝐬 𝐚𝐧𝐝 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐞𝐟𝐟𝐨𝐫𝐭𝐬 𝐜𝐨𝐦𝐞 𝐭𝐨𝐠𝐞𝐭𝐡𝐞𝐫 - 𝐭𝐡𝐢𝐬 𝐢𝐬 𝐰𝐡𝐞𝐫𝐞 𝐭𝐡𝐞 𝐫𝐞𝐚𝐥 𝐦𝐚𝐠𝐢𝐜 𝐡𝐚𝐩𝐩𝐞𝐧𝐬. It is our great pleasure to announce today live from Cannes a broad and long-term collaboration between L’Oréal Travel Retail  and Gebr. Heinemann on common sustainability goals. Both companies are united by a decades-long business partnership that now encompasses new levels. "It is a promise of our mission statement that we want to make a sustainable impact to the travel retail industry for travelers. As a retailer in the middle of the value chain, we can do that especially when we work together with our partners. In L'Oreal, we have found a dedicated partner with whom we share the same values in terms of sustainability," says Saskia Möller, LL.M., Director Compliance & Corporate Responsibility. "As part of this sustainability partnership, we will work more closely together on the broad integration of L'Oreal products into our future friendly concept, on reducing CO2 emissions through improved order management, on reducing returns, and also on joint social projects," adds Britta Hoffmann, Director Purchasing Perfume & Cosmetics. Guido Tappeser, Chief Commercial Officer at L’Oreal Travel Retail, is convinced that the cooperation will set new standards for the industry: “Together with Heinemann we share the same obsession for our customers and shoppers. This partnership is important for mainly two reasons: First it is a clear statement in our trust and power in a modern partnership of two companies with a history of more than 100 years. Second, we want to spread this initiative across the travel retail industry to inspire all our partners to become part of this important journey.” #TFWA #GHinCannes #sustainability #strongertogether

How can luxury brands show they truly are sustainable? Our consulting team worked with Positive Luxury to help develop the next generation of the Butterfly Mark Assessment and ensure that it was underpinned by the latest best practice and standards, enabling brands to develop and implement action-oriented sustainability strategy. Learn more here: https://bit.ly/46epbV2 #BSIStandards #LuxuryFashion #SustainableLuxury #SustainableFashion #FashionWeek #SustainableFashionWeek

🌐 Charting the Course from CSR to ESG: The Path to Responsibility 🌐 At Gem World Munich, I attended a captivating forum led by Jasmeet Kaur (MSc, AIEMA) from the Responsible Jewelry Council (RJC), and it sparked a new perspective on the shift from CSR to ESG. The key takeaway was crystal clear: "A responsible business is a good business." This motto reflects the growing emphasis on the positive outcomes of ethical and sustainable business practices. Differentiating CSR from ESG, I've learned, often comes down to the way we communicate our commitment and the metrics we use to track progress. Joining RJC in keeping myself up to date to develop these insights and transform them into action. Glad to know, I am in a space where I can both continuously learn and passionately advocate for a future where responsible business practices are the norm. Coradam Responsible Jewellery Council Munich Show - Mineralientage München #ESG #ResponsibleBusiness #SustainableFuture #Jewelry #Luxury #Responsible #Gemstones #Gem

There is a perception that luxury events and experiences and sustainability don’t mix. Richemont state in their own policy that the luxury industry as a whole is one of largest contributors to pollution in the world after oil. To put it into context, the fashion industry alone emits more carbon than international flights and maritime shipping combined. Cassidy Knowles, Events & Operations Director at Chorus asks, can sustainable events be luxury? Read here: https://lnkd.in/eCWBgGxh

How can luxury brands show they truly are sustainable? Our consulting team worked with Positive Luxury to help develop the next generation of the Butterfly Mark Assessment and ensure that it was underpinned by the latest best practice and standards, enabling brands to develop and implement action-oriented sustainability strategy. Learn more here: https://bit.ly/46epbV2 #BSIStandards #LuxuryFashion #SustainableLuxury #SustainableFashion #FashionWeek #SustainableFashionWeek

Did you know luxury lifestyle brand Stella McCartney has committed to a net-zero supply chain through a comprehensive strategy involving business model overhauls, careful selection of suppliers and utilising the latest technologies? Read the full article here → https://loom.ly/92t34n8 #netzero #supplychain #globalsupplychain

Our Top 3 Sustainability Takeaways from PPAI Expo 2024 With a scope of 1 million square feet, 2,500 trade show booths, and nearly 1,000 exhibitors, PPAI Expo is the promotional products industry’s largest annual conference. Promotional products are customized goods that companies brand for employees and customers. It includes apparel (ex: uniforms), accessories (ex: conference bags), and home goods (ex: office supplies). This was our third year at the show and here are a few quick observations on what we noticed! 🌱PPAI is continuing to elevate sustainability - the organization recently appointed industry veteran, Elizabeth Wimbush, as Director of Sustainability & Responsibility; a sign the industry is continuing to take the topic seriously. Expect more training and education as suppliers and distributors continue to grapple with this topic. We’re excited to see what’s to come! 💚Green is more overtly “top of mind” and “a priority for 2024" for many conference attendees. During partner meetings, from our booth visitors to expo attendees, we consistently heard that sustainability and eco-friendly products and production processes were important areas of focus - and clients’ expectations are driving it. ✅ The dedicated space for showcasing innovations and Made in the USA products also included “green products”. The conference curated a section of the trade floor to make the viewing of these products very easy for conference-goers. While we loved the space for green products, we would love it even more to have seen “impact metrics/scorecards” for each of the items. Expanding by 3% to $26B this year, the promotional products industry continues to grow steadily. Year after year, there’s no shortage of exhibitors excited to showcase the latest and greatest products and technology in nearly every category - 2024 was no exception. We’re looking forward to seeing how the sustainability movement shapes the future growth of the promotional products industry. #PPAI #PPAIExpo #promotionalproducts #sustainability #greeninnovation

#Luxury and #Sustainability? Does it really match? The importance of sustainability for brand value is determined by existing brand values, social demography of key customers, by competition, and general trends in society. But it seems clear that soon there will be no luxury good without a proven, credible, and sustainable footprint. Brands that actively face the sustainability challenge can profit from a positioning with competitive advantages. Sustainability is much more than a necessary hygiene factor but in fact gives brands incredible opportunities to design their own successful story. IN BRIEF 💡 In order to respond to growing consumer demand, luxury brands are increasingly incorporating authentic sustainability initiatives into their core values and business practices. 💡 Despite their apparent contradictions, luxury and sustainability share common dimensions, such as an explicit focus on quality, craftsmanship, innovation, and strong brand values. 💡 The sustainability orientation of different brands is measured across four stages: “Good Citizen,” “Follower,” “Leader,” and “Pioneer,” indicating the level of commitment and engagement in sustainable practices. 💡 #Greenwashing poses serious risks to a company’s reputation, customer trust, and legal standing, necessitating proactive sustainability efforts and genuine approaches to sustain the changing demands of the respective industry. Enjoy reading the full paper from my colleagues Dr. Murat Balak, Dr. Franziska Ferdinand, Jens D. Kotnik and Markus Gold 🙏 Please also see the link to the paper in the comments #Sales #Purpose #Brands #ESG #Sustainability

♻ Many of us have a strong interest into contributing to a more #sustainable luxury industry. FABERNOVEL (Asia) is happy to share an excerpt of our recent conversation with Nicolas Martin, Sustainable Store Planning Manager of LVMH, where Nicolas decoded the strategies and trends in the sustainability landscape. Don't hesitate to repost if you find it insightful. And leave a comment below to share with us your perception of the sustainable retail futures. 🤔 #sustainability #retailinnovation | Patrice Nordey