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Looking at sport through a business lens allows us to appreciate the multifaceted impact it has on society. We get to appreciate that sport is not just about the game but rather a wide reaching industry with significant economic implications. From school and grassroots level to professional leagues, sports generate revenue, create jobs and in various ways stimulates local economies. By understanding the business side of sports, one is able to leverage its potential for economic growth and social development. In fact, like in any other industry, the sports industry needs constantly evolve in order to service the needs of consumers, stay relevant and be profitable. It is this drive to remain relevant that ultimately leads to innovations and advancements in sports fan engagement as well as technology. Understanding the sports ecosystem from a business perspectives empowers athletes to make informed decisions about their careers and administrators to look at how best to make their organisations financially sustainable. From contract negotiations to personal branding, understanding the financial and marketing aspects of the sports industry will assist individuals maximise their potential both on and off the field. Also, the competitive nature of the sports business encourages strategic partnerships and investments that benefit both the industry and its stakeholders.

We all know and believe in the power of sport to build communities and broaden cultural impact. But how can investment in elite sport help align public and private agendas to supercharge economic and social growth? The work that Alice John and co. are doing as part of our Economic Growth and Development Advisory proposition is making a material difference to the way sport improves the communities we live in. Learn more in the article below. #DeloitteinSports #SportsBusiness #InvestmentinSport #EconomicGrowth #SocialImpact

🚀Many sports properties are becoming hubs of innovation and technology.↓ → Let's illustrate this with the case of the NFL and City Group, owners of Manchester City. The NFL was the first to create an investment fund upon seeing the advantages it brought to its entire sports ecosystem. As of today, the NFL has invested over $250 million in companies like: → Fanatics → Hyperice → NoBull → Genius Sports. The result: → The $95 million investment in Fanatics gave them a 3% stake in the company in 2017 when it was valued at $3 billion; now that 3% is worth ten times more. On the other hand, City Group launched its investment arm Sapphire Sport, with which it has invested over $100 million in companies like: → Overtime → Tonal → SportVisio → BreathWrk. Other properties are entering the game, such as the NBA with its NBA Launchpad arm, MLB Ventures, Australian OPEN Startups, etc. → The global strategic vision of these sports properties in attracting the attention of fans from markets other than the local one is undeniable. → As long as the sports consumer and technology continue to evolve and properties with a more global vision keep advancing, the competition for attention will become fiercer. → The gap and financial risks for smaller properties with a local vision and resistance to innovation in fan experience and technology integration at the core of their ecosystems will grow larger. → LATAM faces a huge challenge. When will federations and sports properties in LATAM step up? ✍️ What do you think? What other challenges or opportunities do you see as a marketing professional? 👉 Discover more ideas about marketing, advertising, investments, and sports technology on Meca Sports. Ignite Your Spirit! #SportsMarketing #LinkedinSports

🏈The Future of Sport 2024: Seizing the Moment ⚽️ Excited to share the 2024 edition of the Future of Sport report, where we dive deep into how sports leaders are responding to industry shifts to outpace the competition. Over the last 15 months, we surveyed 100+ senior leaders from 27 sports and 20 countries to uncover how they’re navigating the six forces shaping the future: Evolving Global Markets, Pace of Digital, Next Generation, DEI, Health & Wellbeing, and Environmental Sustainability. Key insights from the report: ✅Transformation is a must: 78% of leaders have begun their transformation journey, recognizing that change is essential to stay competitive. 🔭Optimism is fueled by action: 58% of sports leaders feel more optimistic about the industry’s future than last year. Many have started implementing changes and are already seeing benefits. 3️⃣The ‘big three’ forces lead the way: • Evolving Global Market (67%), • Pace of Digital (63%), • Next Generation (59%) These are the most impactful trends, reshaping day-to-day operations and revenue models. 🤝Trust is critical: For the first time, Trust emerged as a key factor, with 55% of leaders recognizing it as essential to protect their brand’s integrity and reputation amidst the digital shift and societal demands. 💰Revenue diversification is key: Digital products and data are expected to be the fastest-growing revenue streams, with 65% of leaders predicting their growth over the next 5 years. Meanwhile, women’s sports was identified by 71% of respondents as the greatest growth opportunity. 💪Power shift in sport: Investors are set to have the largest influence on the industry, with 61% of leaders highlighting their impact over the next 5 years, followed by tech giants (48%) and fans (42%). How will these forces impact your organization? Download the full report and explore the opportunities for transformation. Let’s connect to discuss the next steps for your business! https://lnkd.in/g38gT-b6 Sandra Sweeney Chris Symington John Greig Yann Pastor Angus Morton Felicity Wilson Bec McConnochie Sarah Lynch Ellen Derrick Adam Powick Paul Rehder Vanessa Matthijssen Lauren George #FutureOfSport #SportsIndustry #DigitalTransformation #EvolvingMarkets #Trust #RevenueGrowth #Innovation

Mainstreaming the idea of sport for development. Having worked in the field of sports, I've noticed the predominant focus being on commercial aspects and on-field performance in content shared on platforms like LinkedIn. While occasional acknowledgments of positive societal impact resulting from sport for development efforts surface, they are overshadowed by the dominant narrative of rapid commercialisation. Now, I’m aware without commercialisation, we won’t get too far, yet I can't help but question if we might be sidelining a significant aspect of this industry. The distinctiveness of this field prompts consideration as to whether, amidst our pursuit of profit, we might be neglecting a vital role—using sports as a potential agent for societal change. Not waiting for this result to be a consequence of investing in the sport performance pyramid, but actively seeking change by using sport as a medium. Consider this: How much attention do we give to ‘sport for development’ for the purpose of creating a better world, compared to its role as a high-performance driven, entertainment avenue and a driver of commerce? How can we help make sport for development more mainstream so that it is not just a CSR activity or an afterthought, but becomes a core pillar of the growth trajectory of any sport? It does seem obvious but society should expect sport to be more than just a medium of entertaining us and while the majority will agree, few will give it the resources it needs. We can actively and consciously utilise its power for eliminating some systemic flaws of how the world functions today, and we need to recognize this, invest and work on it. The 'burden' shouldn't fall on one or two influential sports organisations or just foundations, but the entire industry. Disclaimer: I have worked to commercialise sport in the past, will continue to do so in the present and future, but I would hope a more balanced approach can be attained with an active acknowledgement of its growth and potential to develop society. #Sports #SportForGood #SportBusiness

What’s not going to change over the next 10 years in football? As a football club, you can build your plans around those. All the energy you invest in them today will still pay you dividends ten years from now. ✅ Football: what will be the same in 10 years ☑ Passion and Fandom The deep-rooted passion of fans for their teams and the sport itself will remain unchanged. ☑ Global Appeal Football will continue to be the world’s most popular sport, with a massive following across all continents. ☑ Youth Development The importance of nurturing young talent through academies and grassroots programs will continue to be a critical component of the sport. 👉 Investing in the next generation of players will remain a priority for clubs and national associations. ☑ Economic Importance Football will remain a significant economic force, attracting substantial investments from sponsors, broadcasters, and fans. ☑ Physical and Mental Demands Training regimes will continue to focus on optimizing player performance through physical conditioning and psychological support. ☑ Community Impact Football will continue to have a significant impact on local and global communities, serving as a platform for social change, unity, and philanthropy. ☑ Media Coverage Extensive media coverage, including live broadcasts, commentary, and analysis, will remain a staple. ✅ Call to action for clubs ▪ Passion and Fandom Invest in fan engagement initiatives to deepen the connection between the club and its supporters. ▪ Global Appeal Expand our international presence through global partnerships and pre-season tours to tap into new markets. ▪ Youth Development Strengthen our youth academy to cultivate the next generation of homegrown talent and future stars. ▪ Economic Importance Maximize revenue opportunities through strategic sponsorship deals, merchandising, and innovative ticketing models. ▪ Physical and Mental Demands Invest in top-tier training facilities and sports science programs to enhance player fitness and mental resilience. ▪ Community Impact Launch community outreach programs to strengthen our local roots and use football as a platform for positive social change. ▪ Media Coverage Enhance our media strategy to provide fans with comprehensive and engaging content across all platforms. ✅ Thoughts Innovating is very important. ❗ Innovate or die. But there are things that in ten years will be the same as today. It is important to identify them and build a plan of attack to improve in these areas. 👉 The benefits could be much greater than focusing only on new things that often entail high risks and investments. ❓Which of the above would you focus on first? #footballbusiness #strategy #growth

It's worth reading for all those interested in the #sportbusiness, well done.

Investment in elite sport can be a powerful catalyst for economic and social impact. As public service demand increases and budgets tighten, investment in elite sport has the potential to align public and private agendas. And the impact of such investment can be truly transformational. It goes far beyond sport, revitalising towns and cities, creating job opportunities, building global brands, placemaking and promoting active lifestyles. We've identified five key ways that investment in elite sport can deliver economic and social benefits. And if you're curious to learn more, follow the link. Read more here: https://lnkd.in/dfj6Uvk7. #DeloitteinSports #InvestmentInSport #EconomicGrowth #SocialImpact

Interacting with Red Bull, it becomes evident that they approach business in a distinctive way. Every event they organize is unique, designed to reflect their vision of the product and ensure that the experience provided cannot be replicated. This is their philosophy: creating a memorable impact, regardless of how familiar you are with their energy drink. Red Bull didn't stop at just producing energy drinks. By acquiring clubs like FC Red Bull Salzburg, RB Leipzig, New York Red Bull, and Red Bull Bragantino, they have significantly expanded their portfolio. Their transformation from a mere energy drink producer to a major investor in sports, music, entertainment, and events demonstrates an impressive strategic vision. This expansion was not just a business diversification, but also a smart marketing move. The football clubs in their portfolio are not just sports teams; they are independent businesses transformed into platforms through which Red Bull promotes its brand and philosophy. Every match, every event organized by these clubs is an opportunity to showcase their vision and strengthen their market presence. Moreover, this strategy gives them a unique advantage in launching new products or brands. With access to major markets around the world, Red Bull can use these clubs as springboards to launch their new initiatives. Whether it's the release of a new energy drink flavor or the promotion of a music festival, their global and diverse presence facilitates direct access to a vast and diverse audience. In conclusion, Red Bull is not just a successful example in the beverage industry but also a lesson in innovative marketing. Through their strategic expansion into various fields, they have managed to create an ecosystem where each branch of their business contributes to the promotion and strengthening of their brand. One thing is certain: their strategy is meticulously thought out and executed with a precision that deserves recognition and admiration.

In the world of professional sports, athletes are revered for their exceptional skills, dedication, and the glory they bring to the game. However, as their playing careers draw to a close, the question of what comes next looms large. It's time for sports stars to consider not just transitioning out of the game but transitioning into a new arena of influence through sports investments. Sports have an unparalleled ability to shape culture, and athletes can leverage their status to drive positive change. By becoming investors in sports ventures, they have the opportunity to mold and influence societal values. From supporting grassroots programs to creating inclusive sports facilities, these investments can become the cornerstone of community development, fostering a culture of unity and wellness. Investing in sports is not just about financial gains; it's a chance for athletes to give back to the communities that supported them throughout their careers. Sports investments can fund educational initiatives, healthcare programs, and infrastructure projects, leaving a lasting legacy far beyond the confines of the playing field. With the 2026 World Cup on the horizon, soccer presents a golden opportunity for athletes to make a significant impact. The sport boasts nearly 100 million fans in the United States alone, yet the investment landscape remains relatively untapped. Unlike other major leagues, the National Soccer League™ offers a unique advantage – no franchise fees. This opens the door for Premier League players, National Football Players, National Basketball Association players, and Major League Baseball players to explore a realm of possibilities in the rapidly growing soccer market. The absence of franchise fees in the National Soccer League is a game-changer. Athletes can enter the soccer investment arena without the financial barriers that often accompany other sports ventures. This presents a rare chance for sports stars to be at the forefront of the sport's expansion in the U.S., leaving an indelible mark on the nation's sporting landscape. The transition from sports star to sports investor is not just a financial move – it's a chance to shape culture, give back to communities, and leave an enduring legacy. With the 2026 World Cup serving as a catalyst, soccer emerges as a prime investment opportunity. The National Soccer League's open playing field beckons athletes from various disciplines to consider the possibilities and be the architects of a new era in American sports. Nslofficial.com