Qurban Ali SEO’s Post

🚀 Evolving Your B2B SaaS SEO Strategy: Navigating Google's Core Updates 🚀 One of the primary reasons that companies don't want to pursue SEO is their concern about keeping up with the ever-changing Google algorithm updates. Navigating SEO for your B2B SaaS doesn't have to feel like deciphering a cryptic code. Yes, it can become confusing and worrisome when you read things like" "200 ranking factors 😟 ". It doesn't have to be that hard. And you don't need to remember and learn all the "X" Ranking Factors. Based on my experience working with various clients to help them gain organic traffic, there are only three major factors for creating a sustainable content engine on your website that generates traffic and leads. These are: ✅Page Experience ✅E-E-A-T ✅Helpful Content Let's briefly explore each one of these. 🎢 Page Experience Update A seamless user experience is crucial. This update (Feb 2022) emphasizes that your website is user-friendly, especially on mobile devices. If you've logged into your Google Search Console, you might have seen reports such as CWV (Core Web Vitals), PageSpeed, etc. Ensure your site is fast, responsive, and easy to navigate. You must ensure that every visit to your site is as smooth as possible for your users. 📚 Helpful Content Update This is about creating genuinely useful content (each and every content) that directly addresses the audience's needs. Craft content that educates your audience, solves problems and answers questions. Your content should be like the trusted advisor your audience turns to. Ensure that each article is thorough, well-researched, and answers all their questions. 🎖️ E-E-A-T (Expertise, Authoritativeness, Trustworthiness, and Experience) Google values content from credible sources. For B2B SaaS companies, this means leveraging your industry knowledge and showcasing your authority. It also means publishing lots of content on the subject that are directly valuable to your audience. In other words, establish Topical Authority. To take it a step further," this also means "Quantity." Create more helpful content. Share insights, case studies, and thought leadership pieces highlighting your expertise and building trust with your audience. 🔍 Simplifying SEO for SaaS Companies/Teams🔍 Focusing on these three critical Google updates can streamline your SEO efforts and make your strategy more effective. Remember, at its core, SEO is about connecting with your audience through valuable content without ignoring user experience. You don't need to stress yourself out by worrying about every Google update. These 3 (discussed would be good enough) to help your SaaS website stand out. 📈 Let's keep the conversation going! What strategies have you found most effective in adapting to these SEO updates? Share your thoughts and experiences below. #saasseo #seo #searchengineoptimization #contentmarketing

16 Proven B2B Saas Marketing Strategies to Grow Your Business: also review given company pages to understand and analyze the method of applying these strategies for your SaaS business. 1. Quality Content for the Win: Analyze Workable to understand how to create quality content. 2. Work on Social Media Presence: For example, Adobe interacts regularly with its customers to give them extra information on products and pricing or troubleshoot whenever customers reach out to them with issues. 3. Keep the Community Alive With a great social media presence comes great responsibility to sustain the community. For example Duolingo, Swiggy, & Zomato. 4. Promote Testimonials and Partnerships on Major Places: Customer testimonials & partnerships are a testament to your credibility and that customers can trust your products & services. 5. Devise a Referral Program: Referral programs play on the phenomenon that people prefer to purchase a product when recommended by someone they know and trust. For example - Trello, a project collaboration platform, uses a referral program where customers get a free month of Trello Gold if they refer to one person. 6. Introduce a Variety of Pricing Plans: Different pricing plans allow customers to choose the one they see fit and can afford. For example, GoDaddy, it offers you customizable plans as per client needs. 7. Video Marketing Is the New Black: Video marketing has taken social media by storm, and it’s everywhere. For example, NP Digital publishes his videos on social media and interacts with the comments, ensuring to engage more and more audience. 8. Keep SEO a Priority: An effective SEO strategy will drive leads to your sales funnel without needing the help of Google ads. For example Adil Qadri's perfume company. 9. Improve Your PPC Campaigns: Pay-per-click or PPC advertising is one of the most popular B2B SaaS marketing tactics. 10. Leverage SaaS-Centric Review Portals: You can reach out to websites like Capterra, G2, Software Suggest, Clutch, etc., and have your company listed there. 11. Make SaaS Sign-Ups Snappy: A few seconds make or break the customer experience. And surely, you don’t want to blow it just because you added a question or two that take a few more seconds. 12. Improvise Call-to-Action: A critical step in your content marketing strategy is a call-to-action at the end of every content. 13. Give in-App Product Tours: SaaS customer acquisition and retention are tightly related to the product’s perceived value. 14. Start an Affiliate Program: Affise, impact.com, and Voluum are just a few examples of affiliate tracking software you might consider if you’re starting with an affiliate program. 15. Make It Easy for Prospects to Book Calls & Demos: For example, Calendly makes it easy for prospects to book a demo call whenever it suits their calendar. 16. Curate Reviews and Customer Feedback Along with Success Stories

Marketing a SaaS product can feel like an uphill battle sometimes, right? After talking with many SaaS founders and marketers, I’ve noticed some common pitfalls. If you’re struggling to get your marketing engine running smoothly, here are some actionable tips to turn things around! ✨

How to Fix Your SaaS Marketing Before It’s Too Late 😩 Marketing a SaaS product can feel like an uphill battle sometimes, right? After talking with many SaaS founders and marketers, I’ve noticed some common pitfalls. If you’re struggling to get your marketing engine running smoothly, here are some actionable tips to turn things around: Your Value Proposition is Vague If potential customers don’t understand why they need your product within seconds, you’ve already lost them. Make your value proposition crystal clear. Ask yourself: What problem are we solving? Why is our solution better than the alternatives? Keep it simple and direct. Your Content Strategy is All Over the Place Posting randomly without a clear strategy won’t cut it. Create a content calendar and stick to it. Focus on producing high-quality content that addresses the pain points of your target audience. Blog posts, case studies, and how-to guides can position you as an expert in your field. Tools like Trello or Asana can help keep your content strategy organized. You’re Ignoring SEO Basics Even the best content won’t get noticed if it’s not optimized for search engines. Do keyword research to find out what your potential customers are searching for. Use those keywords naturally in your content. Make sure your website is technically sound—fast loading times, mobile-friendly design, and proper meta tags are all crucial. Your Social Media is All Talk, No Engagement It’s not enough to just post on social media; you need to engage with your audience. Respond to comments, join relevant conversations, and share valuable content from others in your industry. Use social media management tools like Hootsuite or Buffer to schedule posts and track engagement. You’re Not Leveraging Customer Testimonials and Case Studies Social proof is powerful. If you’re not showcasing happy customers, you’re missing out. Collect testimonials and create detailed case studies that highlight how your product has made a difference. Share these on your website, in your email marketing, and across social media. Your Email Marketing Feels Spammy Sending generic, one-size-fits-all emails won’t do you any favors. Segment your email list based on customer behavior and preferences. Send personalized, relevant content that provides real value. Tools like Mailchimp or HubSpot can help automate and optimize your email campaigns. TAKEAWAY SaaS marketing doesn’t have to be a struggle. Here’s a quick recap of what you need to do: - Clarify your value proposition. - Stick to a consistent, quality content strategy. - Nail down your SEO basics. - Engage meaningfully on social media. - Showcase customer success stories. - Personalize your email marketing. What other marketing challenges are you facing? Let’s me know down below in the comments, or feel free to shoot me a message. 🙌 #SaaS #Marketing #ContentStrategy #SEO #CustomerSuccess #BusinessGrowth #Startup #Strategies

This is probably the most powerful way to get SaaS leads: Turning your competitors’ weaknesses into your strengths. This helped us add an extra $26K MRR to a SaaS company. Here are my 5 steps to do competitor research: 1. Identify your competitors Find other SaaS companies that compete for the same keyword and audience in Google Ads. Those are your competitors. Then analyze their - USP - Ad copy - Keywords - Landing pages So you know what works to get clicks and high conversions. Pro tip: Use tools like - Ahrefs - SEMrush - Google's Keyword Planner ...to easily see competitors that bid on your targeted keywords. 2. Analyze competitor's ad copy Look for recurring messages, benefits or CTAs. Note any USP your competitors highlight. Check what emotions your competitors' ads target. Based on this analysis, you'll know the elements of ad copy that get high conversions. Then, develop your ad variations that integrate those successful elements. This way, you can position your SaaS to attract and convert your audience. Here's an example for email marketing SaaS: If competitor A emphasizes "Advanced Analytics for Better Campaigns." If competitor B offers "24/7 Support to Maximize Your Email ROI." Then, your ad can highlight a unique feature: "Use Our Pre-Built Email Campaigns Designed by Marketing Experts To Double Your Revenue." 3. Keyword Gap Analysis Identify the keywords your competitors target that you don't. So you know what keywords you miss that could bring leads to your SaaS. (You can use tools like SEMrush or Ahrefs for this) Here's an example: Let's say your SaaS is for project management. Imagine your competitor bids on "remote project management tools" keyword. But your ads only bid on "project management software". Then, you can target your competitor's keyword too. So you can capture traffic from businesses looking for remote solutions. You get more leads. 4. Monitor Competitor Landing Pages Analyze their - Offers - Design - Headline - Value proposition So you'll get insights into what works to convert Google Ads traffic. Then, you can use that to improve your landing pages. This will easily increase your conversion rates. 5. Review and Adjust Based on Performance Your market can change. New trends can emerge. New competitors can swoop up. So your Google Ads campaign performance is ever-changing. That's why you must - Analyze your ads - Keep what works - Change what doesn't For instance: If an ad has a low click-through rate, experiment with different headlines. Also, A/B test landing pages to see which layout converts better. Then, adjust your campaigns accordingly. Don't let your campaigns decline.

We are thrilled to announce that Mr. Khurram Jamil, Google AdWords & PPC Expert, will be a part of the LeadGenDone Bootcamp. This comprehensive program, organized by the Founders of Software Pro & Kreative Bugs, is designed to provide your agency with a complete roadmap to reach seven figures using 12+ lead generation channels and techniques to penetrate international markets. Additionally, Mr. Hamid Mahmood and Mr. Umair Amjad aka Phillip Tyler along with other agency coaches will be taking charge, guiding you through the A-Z of lead generation to help you achieve the desired sales outcomes for your business and scalable agency business models. Venue: Shopify Pro | Software Pro Group Of Companies, Green Acres Main Road, Peerus, Green Acres Housing Society, Lahore Session Dates: September 25, 2024 – December 25, 2024 Timings: 2:00 PM – 5:00 PM Insights Of LeadGenDone Bootcamp: The BootCamp features 14 power-packed sessions, each running for 3 hours. Starting on Sep 25th, 2024, and concluding on Dec 25th, 2024, we will conduct 1 session per week, providing a dynamic learning experience that fits seamlessly into your busy schedule. This bootcamp promises invaluable takeaways for your business growth. By participating, you will gain insights, proven strategies, and practical tips to revolutionize your lead generation efforts. From crafting a compelling brand identity to exploring advanced techniques tailored to LinkedIn Outreach, Facebook Lead Gen, and more, each session is designed to help you captivate high-value clients and foster unparalleled success. Session Plan: - Brand Development Strategies (Brand Formation, Mindset, and Orientation) – Sep 25th - Freelancing To Agency’s Success Strategies (Upwork) – Oct 2nd - Data Extraction & Validation Techniques – Oct 9th - LinkedIn Outreach & Automation – Oct 16th - Email Marketing Campaigns & PPC Tactics – Oct 23rd - Establishing Authority & Attracting Inbound Leads – Oct 30th - Cold Calling Flow & Techniques – Nov 6th - Facebook Lead Generation Tactics – Nov 13th - Scalable Business Models – Nov 20th - How to Close High Ticket Clients – Nov 27th - Search Engine Optimization (SEO) Strategies – Dec 4th - Staff Augmentation Methods – Dec 11th - Handling Objections & Interactive Q&A Session – Dec 18th - Addressing Execution Challenges & Interactive Q&A Session – Dec 25th This session is highly recommended for mature freelancers, C-Level Executives, Agency Owners, CMOs, CTOs, or Business Development Heads who wish to learn a comprehensive roadmap for lead generation techniques tailored for IT firms. Don't miss this opportunity to elevate your lead generation strategies and set your business on the path to monumental growth. Your journey to greatness begins here! For more details: Call: +923214518258 [Click here to book your seats](https://lnkd.in/esW5Mpfe

🚀 Confused About Where to Start Your B2B SaaS SEO Journey? Start Here!🚀 If you're a B2B SaaS company and are unsure where to begin your SEO efforts, you're not alone. With so many options, it’s easy to get overwhelmed. Should you kick off with blog posts, whitepapers, or infographics? The best place to start is with **Case Studies/Customer Stories**. This is the first type of content your team MUST create. Here’s WHY: 📈 Show Real Results 📈 --> **Proof of Success:** Case studies show concrete examples of how your product has helped other businesses. --> **Detailed Insights:** Share the challenges your clients faced, how your product helped, and the results they achieved. 🤝 Build Trust and Credibility🤝 --> **Authentic Voices:** Customer stories add real voices to your content. When prospects hear directly from satisfied clients, they build trust in your product. --> **Social Proof:** Featuring well-known clients or partners can boost your credibility. Prospects are more likely to trust your product if respected names recommend it. 🎯 Targeted Marketing🎯 --> **Industry-Specific Stories:** Tailoring your case studies to the different industries you serve helps prospects relate to the content and see how your product can solve their specific problems. --> **Persona-Based Stories:** Highlight how your product solves problems for different organizational roles, from CEOs to IT managers. This ensures you cover all decision-makers. 🛠️ Sales Enablement🛠️ --> **Sales Tools:** Give your sales team case studies and customer stories to use during pitches. These stories can help answer prospects’ questions and overcome objections. --> **Lead Nurturing:** Use these stories in your email campaigns to nurture leads. Showcasing real-world success helps move leads through the sales funnel. 🌟 Content Versatility 🌟 --> **Multimedia Formats:** Create video testimonials, podcasts, or webinars featuring your customers. This variety can be shared across multiple platforms. --> **Repurposing Content:** Use quotes, stats, and snippets from your case studies and customer stories in social media posts, blogs, and presentations. By focusing on creating compelling case studies and customer stories, your B2B SaaS company can effectively show value, build trust, and drive more conversions. These stories are powerful tools to turn prospects into loyal customers. ✅Still Not Convinced? ✅ Go back to the time you recently purchased something, either for yourself or your business. You checked reviews, read testimonials, and saw product demos from other customers to convince yourself that you were making the right purchasing decision. Your prospects are the same. They also want to see proof from others who have bought from you AND are happy with their purchase/investment. ------- Have you used case studies and customer stories in your content strategy? What impact have they had on your business? Share your experiences and insights below!

A recent B2B SaaS observation: We have too many tools. Think of any industry/niche within B2B SaaS, there are at least ten tools serving similar functions. Some days ago we got a new SEO tool at work. Now I've been learning SEO for about half a year. Took a 12-week workshop with one of the best SEO experts I know, during which we reviewed multiple resources, tested different ideas, etc. Beyond the workshop, I've ran projects on SEMRush and Ahrefs, checked out GKP and SurferSEO. Yet until this last week when we got this new tool at work, it'd never been on my radar as an SEO tool. On checking reviews, I found out it's actually a high-performing SEO tool. And it got me thinking, just how many B2B SaaS alternatives do we have? We use ClickUp at work, and I'm loving it. But at my previous workplace we used Trello. I've freelanced with a client who kept everything running on Basecamp. And we can't forget Notion, the good guy. Of course, this may seem like something to be glad about. The more options, the merrier, right? True, until you find yourself at an organization that collaborates on Coda or Asana. And then everything you knew about Notion, ClickUp, Basecamp, Trello, poof. Gone, stored somewhere in your mind's reservoir, possibly never to be summoned again. Or imagine joining your dream company only to have to switch from Slack and Google Meet to Discord and Microsoft Teams. Or as an email marketer you sign a new client who uses Klaviyo for his email marketing. Not Mailchimp, not Omnisend, not ConvertKit, not GetResponse, not ActiveCampaign, not x... The best news is, there will be more. I mean, we're not at the end of innovation yet. More tools will join the fold, putting the burden of learning on those who need them. So while I'm learning this new SEO tool, I'm thinking about the five other fantastic options I should also know as a content marketer looking to master SEO. We have too many alternatives, yes? Or am I being over-critical? PS. I don't think this isn't a B2B SaaS problem alone. It's in fintech too, and e-commerce, and others.

Top reasons why SEO is not working for your SaaS business. Every day, SaaS businesses make errors that limit their visibility and growth. We see this happening all the time. Here are the most common ones. 1️⃣ 𝗢𝘃𝗲𝗿𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗧𝗮𝗿𝗴𝗲𝘁 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲𝘀 Not correctly identifying your SEO target audience can lead to mistakes in your message delivery. 👉 Knowing your audience and giving useful information on your website is crucial for good SEO. 2️⃣ 𝗡𝗲𝗴𝗹𝗲𝗰𝘁𝗶𝗻𝗴 𝗞𝗲𝘆𝘄𝗼𝗿𝗱 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 If you don't offer what your audience wants, they may not find your content or solution, leading to fewer conversions. 👉 List topics that your audience might find valuable, such as: 𝟭. “𝗯𝗲𝘀𝘁 [𝘅]” 𝗹𝗶𝘀𝘁 𝗽𝗼𝘀𝘁𝘀 • b͟e͟s͟t͟ ͟[͟c͟a͟t͟e͟g͟o͟r͟y͟]͟ (e.g., best email software) • b͟e͟s͟t͟ ͟[͟c͟a͟t͟e͟g͟o͟r͟y͟]͟ ͟f͟o͟r͟ ͟[͟v͟e͟r͟t͟i͟c͟a͟l͟]͟ (e.g., best email software for startups) • b͟e͟s͟t͟ ͟[͟c͟a͟t͟e͟g͟o͟r͟y͟]͟ ͟f͟o͟r͟ ͟[͟p͟l͟a͟t͟f͟o͟r͟m͟]͟ (e.g., best email software for WebFlow) • b͟e͟s͟t͟ ͟[͟f͟e͟a͟t͟u͟r͟e͟]͟ (e.g., best email tracking software) 𝟮. “[𝘅] 𝗮𝗹𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝘃𝗲𝘀” 𝗹𝗶𝘀𝘁 𝗽𝗼𝘀𝘁𝘀 • [͟c͟o͟m͟p͟e͟t͟i͟t͟o͟r͟]͟ ͟a͟l͟t͟e͟r͟n͟a͟t͟i͟v͟e͟s͟ (e.g., Mailchimp alternatives) 𝟯. “[𝘅] 𝘃𝘀 [𝘆]” 𝗰𝗼𝗺𝗽𝗮𝗿𝗶𝘀𝗼𝗻 𝗽𝗼𝘀𝘁𝘀 • [͟c͟o͟m͟p͟e͟t͟i͟t͟o͟r͟ ͟1͟]͟ ͟v͟s͟ ͟[͟y͟o͟u͟r͟ ͟b͟r͟a͟n͟d͟]͟ • [͟c͟o͟m͟p͟e͟t͟i͟t͟o͟r͟ ͟1͟]͟ ͟v͟s͟ ͟[͟c͟o͟m͟p͟e͟t͟i͟t͟o͟r͟ ͟2͟]͟ ͟v͟s͟ ͟[͟y͟o͟u͟r͟ ͟b͟r͟a͟n͟d͟]͟ 3️⃣ 𝗤𝘂𝗮𝗻𝘁𝗶𝘁𝘆 𝗢𝘃𝗲𝗿 𝗤𝘂𝗮𝗹𝗶𝘁𝘆 SaaS startups looking for quick expansion might fill their websites with too much content. They might use AI to create lots of low-value content just to increase traffic, so it's best to avoid it. Creating a lot of content is only effective if the content is truly useful. 👉 Concentrate on making high-quality, trustworthy content rather than producing average pieces. 4️⃣ 𝗚𝗲𝗻𝗲𝗿𝗮𝗹 𝗧𝗼𝗽𝗶𝗰𝘀 𝗢𝘃𝗲𝗿 𝗦𝗽𝗲𝗰𝗶𝗳𝗶𝗰𝗶𝘁𝘆 There are several issues with paying too much attention to general topics in SaaS SEO: • Users looking for specific answers might not find what they need. • This leads to content that doesn't address the specific problems, obstacles, and needs. • May increase visits but won't necessarily result in action taken by users.    👉 Focus on important topics to get more attention and interaction. But that’s not all. Check our guide to 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘁𝗼 𝗮𝘃𝗼𝗶𝗱 𝘁𝗵𝗲𝘀𝗲 𝗺𝗶𝘀𝘁𝗮𝗸𝗲𝘀. Once and for all.  🔗 https://shorturl.at/dhC04 #omnius #saas  

Systeme Review: The All-in-One Marketing Platform You Need! In today’s competitive online business landscape, you need a solid platform to manage everything in one place. If you're a digital marketer, entrepreneur, or business owner looking for an affordable, easy-to-use tool to help run and grow your business, Systeme might just be the perfect solution for you. With its comprehensive set of features, it caters to your every need—whether it's building sales funnels, automating marketing tasks, managing emails, or even creating online courses. Let’s dive deep into what makes Systeme stand out from the competition. Key Features of Systeme 1. Sales Funnels and Landing Pages Systeme allows you to create stunning sales funnels and landing pages without needing a tech expert. It offers easy-to-use drag-and-drop tools and customizable templates. You can build and optimize funnels for lead generation, sales, and conversions in just minutes! • Pre-designed templates save you time and effort. • High-converting funnels ensure that every step of your sales process is optimized. 2. Email Marketing Automation Automating your email campaigns becomes effortless with Systeme. You can design automated email sequences to nurture leads, promote products, or keep your audience engaged. It also offers detailed analytics to track performance. Built-in email editor: Create beautiful emails with ease. Automation workflows: Trigger actions based on user behavior. Subscriber management: Easily segment your audience for personalized campaigns. 3. Online Course Builder If you want to sell online courses, Systeme is perfect for you. It allows you to create, host, and sell courses effortlessly, all within the platform. It’s a powerful tool for coaches, consultants, and educators. • Drag-and-drop course builder. • Membership site options for recurring revenue. • Customizable access to content. 4. Affiliate Program Management With Systeme, you can also create and manage your own affiliate program to grow your business through partnerships. • Easy affiliate sign-ups. • Real-time tracking of affiliate performance. • Automated commission payments. 5. Marketing Automation Systeme automates tasks that would typically take up a lot of time, allowing you to focus on growing your business. From automating email campaigns to tagging contacts based on behavior, it helps you streamline your marketing efforts. • Automated workflows. • Tag-based contact segmentation. • Lead nurturing made easy. 6. E-Commerce Features Systeme allows you to sell physical or digital products directly through the platform. You can also handle order forms, upsells, and downsells to maximize revenue. Free Plan: Offers 3 sales funnels, 10 sales funnel steps, and up to 2,000 contacts. Paid Plans: Start at just $27/month, offering unlimited emails and even more sales funnels Start your journey with Systeme https://bit.ly/4eDv82p