r.e.m. beauty by Ariana Grande’s Post

One of the best things a Swiftie can dream of working on! Check out how Echo Analytics' data tells the story of Swifties' journeys across Europe!

This year, MAAKE rolled out the Campari Lounge at ACMI. One feature that deserves a highlight is the use of Matterport technology to capture the space in 3D. This tool (Mixture of hardware and software) constructs an intricate 3D model of the lounge, enabling online audiences to navigate and experience the area as though they were actually there. Users can interact with various hotspots to learn more about specific products or items within this 3D realm. Imagine integrating this with a simple "purchase' or 'add to cart' where consumers could purchase straight from the 3d space/browsers! This method not only enriches the experience for on-site visitors but importantly broadens the lounge's accessibility well beyond its physical boundaries. Through this virtual journey, we manage to connect with a wider audience (even international), thus greatly enhancing the brand's visibility and influence. The Matterport showcase serves not just as an intriguing preview before actual visits but also as a distinctive digital feature, appealing to and involving those who might never physically visit the lounge. Experience it for yourself: https://lnkd.in/dkBdiKgn #Matterport #Campari #ACMI #3DSpace Campari Group Matterport Luisa Bertoldi Damian De Giovanni Luisa Bertoldi

🚀 Leveled up with the INSIDE LVMH Certificate! 🌐✨ Explored the dynamic intersection of luxury and innovation, diving into the intricacies of savoir-faire to avant-garde strategies. Ready to infuse that LVMH touch into every venture! 🔍 #INSIDELVMH #luxuryinnovation

How sports teams can share stories about where they're from in a way that really connects with people? Take SSC Bari S.p.A. and Kappa, for example. They've done a new campaign to introduce the Third Special Edition Collection and that shows off their city. You can almost feel like you're there, whether it's by the sea or seeing a Fiat drive by. It's not only about capturing the club but also about the city. That feeling you get from these stories is what makes you care about a team. Whether you're from a big city or a smaller town, showing off what makes your city or town special is key. Most sports teams only talk about training and games. But being a fan is about more than that, right? What else makes you feel like you belong to a team and a place? By sharing these stories, you're giving your fans something to connect to. It could be a sense of pride in where they're from, or maybe even make them feel like they're part of something new where they want to go. Good job Kappa!

Check out this excellent interview on www.trunblocked.com - a 'refreshingly different' dialogue with Manuel Gonzalez of Beam Suntory. Searching questions and deep-dive insights, all delivered with passion and genuine engagement ... hope you enjoy! #BeamSuntory #TravelRetail #JimBeam #MakersMark #HouseofSuntory #Courvoisier #Laphroaig #Bowmore #BasilHayden #GTRSpiritsMarketTrends

Hero Brands promote the places, much better than politicians or leaders. Real Madrid C.F., FC Barcelona sell the best football & stand for Spain, Mercedes-Benz AG, BMW Group sell the best automobiles & stand for Germany, Luis Vuitton, Hermès are for luxury & stand for France, The Coca-Cola Company, McDonald's mean fast food & stand for USA. They are not only selling handbag, car, burger or game. But sell a unique culture. Promote a life style. People want to be a part of this invisible club, proudly. Every country, region, city even neighbourhood is unique & special. But they all need hero brands in order to tell it to the world. Thanks to Simon Kuper’s article on Financial Times about The Disneyification of the national brand. #brand #placebranding #hero #nationbrand

Finally finished LVMH course! A lot of insides from the leader in luxury.

Stories will always move the needle

LVMH Q4 2023 🇫🇷 "While remaining vigilant in the current context, we enter 2024 with confidence, backed by our highly desirable brands and our agile teams." - Bernard Arnault Organic Revenue Growth by Business Group #luxurybrands #fashionindustry :