Rachel Blank’s Post

Snap Inc. CEO Evan Spiegel believes that augmented reality could eventually drive ad dollars into his business. But it’s safe to say advertisers aren’t convinced just yet. It’s not that there’s anything fundamentally wrong with this type of advertising; they just want to see more clarity on what Spiegel actually means. The only insight they have into Snap’s #AR plans came from interviews he gave during his company’s recent partner summit, where he hinted that upcoming investments in AR and a new operating system could bolster the platform’s ads business. #snap #augmentedreality In this piece by Krystal Scanlon and Seb Joseph, we speak to Lauren Beerling of Collective Measures | Media & Analytics, Jack Johnston of Tinuiti, and Chris Rigas of Markacy.

" Snap provides the most cost effective way to acquire new customers" by Business Insider Ad measurement firm Measured tracked data for 150 brands for the second quarter of this year. Measured 's data looks at Cost per order (CPO). Measured 's data shows that Snap is the cheapest channel for brands to acquire customers. It costs $64.31 to acquire a customer on Snap through advertising. Reddit, meanwhile, is the most expensive channel, costing brands $158.96 to acquire a customer. On TikTok, it costs brands $139.58 to acquire a customer, while Meta nets out to $83.16.

💥#Snapchat just posted a 5% increase in their Q3 revenue! What's driving this growth amidst such a volatile advertising landscape? 🧐 A deep dive into Snap's performance reveals an emphasis on the digital advertising rebound. While areas like the Middle East faced tumultuous times, businesses have resumed their brand-oriented campaigns, providing a strong boost to Snap! But Snap’s journey isn’t all roses 🌹They posted a net loss of $368 million for the quarter. A crucial aspect I believe they're focusing on is ad platform improvements for higher advertiser returns. They’re hiring Machine Learning 🔍 to aid in this and are refining their Pixel Purchase optimization. An interesting aspect of Snap's growth strategy is its respect for user privacy. They're collaborating with advertisers to work on privacy-centric integrations! Even as we grapple with data privacy concerns, I think it's great that businesses are taking user-conscious steps 👥 Exciting developments also include a partnership 🤝 with Microsoft and a rise in Snapchat's daily active users! Check the full article here 👉 https://lnkd.in/gEDxbV_h So, what lessons can we draw from Snap's approach? Yes, advertising can rebound in adversity. Yes, user privacy can be placed at the core of every decision. Yes, even in unprofitability, there's room for development! Would love to hear your thoughts 💭 #SnapRevenueGrowth #DigitalAdvertising - Casey Jones

# Only put off until tomorrow what you are willing to die having left undone ## Snap Embraces Change to Stay Ahead in the Digital Advertising Landscape Snap \(SNAP\) is making a strategic shift to expand its advertising business and advance its augmented reality \(AR\) technology amidst fierce competition from industry giants like Meta \(META\) and TikTok. In a recent company-wide note, CEO Evan Spiegel acknowledged the progress made by Snap but emphasized the need for further growth and innovation. Snap's decision to focus on expanding its advertising business demonstrates its commitment to capitalizing on the booming digital advertising market. With the rise of social media and digital platforms, companies are increasingly leveraging targeted advertising to reach their desired audience. By investing in machine learning and AR technology, Snap aims to enhance user experiences and provide advertisers with more effective tools to engage consumers. The competitive landscape poses challenges for Snap, as it competes against tech titans with vast resources and established user bases. However, by embracing change and adapting its strategies, Snap sets itself on a path to remain relevant and competitive in the dynamic digital advertising space. As an investor, it is crucial to recognize the potential impact of Snap's strategic shift. The company's focus on innovative technologies and expanding its advertising capabilities positions it well for future growth and revenue generation. By staying informed and proactive, investors can seize opportunities and maximize returns in the ever-evolving digital landscape. # Act Now to Avoid the Fear of Missing Out! Investing in the health and wellness sector is a smart move, and leveraging your Health Savings Account \(HSA\) allows you to reap even greater financial benefits. With Snap's strategic shift towards expanding its advertising business and advancing AR technology, there is a tremendous opportunity for growth and profit. Don't let the Fear of Missing Out \(FOMO\) hold you back from seizing this investment opportunity. Take action now to ensure you don't miss out on the potential upside. Maximize the growth of your HSA by investing in companies like Snap that are at the forefront of innovation and capitalizing on the digital advertising wave. Investing in your health and financial well-being go hand in hand. By utilizing your HSA for investment purposes, you can secure a brighter future for yourself and your family. Don't wait any longer - start investing with your HSA today! #hsa #investing #healthcare #health #family #wellness 💪📈💰

Been thinking of #Reddit's Q1 earnings release... My takeaway is that the "smaller" platforms (say, Snap, Pinterest, Reddit) we like to refer to are very much doubling down on their efforts to refine their position (while most advertisers still prioritise mass reach on other big boys); any understanding of their ad, AI, and business strategy then go from there. Yes, full-funnel ad solutions for everyone... but more than that: Snap for AR and visual connection, Pinterest for high-intention curation, and Reddit — which announced earnings results later than peers but for the first time in its life — for a highly engaged contextual and conversation-based environment. 💰 Still early in its monetisation path, its ad revenue "grew 39% year-over-year to $223 million, the third consecutive quarter of accelerating growth year-over-year" and hopes to become a leader in "interest-based advertising". 𝐫𝐞𝐚𝐝 𝐦𝐨𝐫𝐞 𝐨𝐧 WARC 𝐦𝐞𝐝𝐢𝐚 https://lnkd.in/ezQFqXFn I personally "live" on Reddit and am interested to see how advertisers react to it and any cross-media plan including Reddit. For smaller/newer platforms, creating new ad placement can create ad opportunities, but would it result in (or be able to defy) quick saturation — such as users, inventory, and investment?

🚨 Brands are going full-funnel—and it’s paying off big time. 🟣 Snap Inc. is leading the charge with a 202% increase in Conversion spend YoY. TikTok and Meta aren’t far behind, with huge growth in Awareness and Consideration spend. Why should you care? Because brands that are spreading their spend across the full funnel are unlocking serious growth potential. 🚀 📊 Find out how your brand can tap into this growth and get ahead of your competition in our H2 2024 State of eCommerce Report👇 https://hubs.ly/Q02Qrh-m0

Yesterday, we announced Snap Inc's Q1 2024 earnings and I'm proud to share the progress our team has been making in service of our community, clients, and partners. We've been hard at work over the last year to improve our ad platform to drive better outcomes for our advertisers, and I'm so encouraged to see the value we've been able to provide. A few highlights: Community Growth: We now reach 422 million daily active users (+10% year-over-year) and more than 75% of 13- to 34-year-olds in over 25 countries, with these countries representing over 50% of global ad spend. Revenue Growth: We grew revenue faster than anticipated –  reaching nearly $1.2 billion for the quarter (+21% year-over-year). Ad Platform Improvements: We improved our Conversions API (CAPI), which enables new identifiers and parameters for unlocking dynamic retail ads and improved support for ROAS optimizations. These updates, along with new partnerships and improved partner collaboration, led to CAPI integrations growing approximately 300% year-over-year in Q1. Content Growth: Total time spent watching Spotlight content increased more than 125% year-over-year. And, total time spent watching Stories from Snap Stars grew more than 55% year-over-year in Q1 in North America. I've been telling my team that "together, we go further," and yesterday's results are a great example of that ethos. Thank you to all of our partners for believing in us and contributing to our continued growth and innovation. Excited to share more opportunities for our clients next week at NewFronts! Read more in Bloomberg here: https://lnkd.in/ebqzBk3z 

Snap Inc. forecast current-quarter results below expectations on Thursday as the #Snapchat owner grapples with stiff competition from larger rivals for advertising dollars in an uncertain economy, sending its shares down 22% after-market. Its biggest competitors - Facebook and Instagram parent Meta Platforms and Bytedance's TikTok - far outrank it in terms of scale and established advertiser relationships. "Light Q3 guidance doesn't help soothe their (investor) concerns. Snap faces tough competition from its much larger rival Meta, which investors rewarded for its strong ad business performance yesterday," said eMarketer principal analyst Jasmine Enberg. Meta forecast strong revenue for the third quarter and beat June-quarter sales estimates.   Snap's stock has been volatile over the past year, and was down about 24% as of Thursday's close after having fallen about 64% from a record high in October 2021. Read more on Reuters https://lnkd.in/g47hua6a

“The problem is that Snap Inc. can say it’s not a #socialmedia platform, but it’s still competing for the same social ad dollars from investors and #advertisers,” said Jasmine Enberg, principal analyst, social media at EMARKETER. “We saw that in earnings and some of the messaging in this campaign seems to run somewhat contrary to some of the messaging that they’re giving to investors and advertisers.” Talking numbers, #Snapchat recorded a 5% quarterly revenue growth to $1.36 billion and flat annual revenue growth of $4.6 billion during its last earnings call in February — which isn’t terrible, but it’s certainly dwarfed by Meta (25% quarterly revenue growth to $40.1 billion and 16% annual growth to $134.9 billion) and the other tech titans.