Multidisciplinary designer empowering brands with compelling narratives through strategic design and immersive brand experiences. Elevating brands by crafting impactful multimedia experiences.
The biggest takeaway here is that nostalgia can be a powerful tool. When brands tap into feelings tied to memories, moments, or even specific people in someone’s life, it creates a sense of connection that goes beyond just liking a product. Think about how certain jingles, logos, or even packaging can take you right back to a moment in your childhood or a specific era. That emotional pull helps build rapport and makes the brand more relatable.
Want to be good at marketing? What brands do you remember and why? Reverse engineer from there. Credit: ianrborthwick on Twitter/X
