Zoe Ackerman’s Post

The biggest takeaway here is that nostalgia can be a powerful tool. When brands tap into feelings tied to memories, moments, or even specific people in someone’s life, it creates a sense of connection that goes beyond just liking a product. Think about how certain jingles, logos, or even packaging can take you right back to a moment in your childhood or a specific era. That emotional pull helps build rapport and makes the brand more relatable.

Sometimes the best solution is looking back

One thing companies fail to look at is consistent service as a marketing strategy. A good portion of the time when I speak to upset customers, it is due to inconsistent information or service. Stick to consistency and well thought out communication. #marketing #development #consistency #communicaton

"Not many people realise that consistency is a marketing strategy too" ! Consistency in marketing isn't just about repetition—it's about building trust and recognition. When your brand consistently delivers the same message and experience, it becomes familiar and reliable to your audience. This uniformity strengthens your brand identity and fosters customer loyalty. Remember, every consistent interaction is a step towards a stronger, more memorable brand. #MarketingStrategy #BrandConsistency

#marketing #digitalmarketing Consistency in marketing and strategy is key to building trust and brand recognition. Stay consistent, and watch your efforts translate into lasting success! 😎

Consistency builds trust, but it also needs to extend to your internal and client-facing operational processes, how you treat your team members across the entire organisation, and how the product works for your clients so that the #clientexperience is consistent across all touchpoints.

Consistency is important, but consistently doing things that don't bring results will not help. Being consistent is just a mix between having the patience to wait for the results to show up and having the guts to test new strategies when you realize the results are not what you anticipated.

its the base of Strategy...

I’ve learned that marketing doesn’t have to be complicated to be effective. 💡 Sometimes, the simplest strategies—like clear messaging, consistent posting, and genuine engagement—are the ones that have the biggest impact. It’s all about doing the basics really well.

This is because it remains a highly influential and cost-effective marketing tool, leveraging trust, credibility, and social proof to drive decisions and growth.