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This image caught my eye While scrolling on Facebook the post grabbed my attention it was about an advertisement idea of a 'Mercedes car'. German automaker, Mercedes-Benz adopted a distinctive advertisement way of showing how efficient the headlights are for safety. In the image, the strong headlights have shown that can even showcase the skeleton of the cow, like an X-ray. The intelligent light system ensures 60% more visibility. The strategy behind this advertisement clearly shows the innovative idea. #mercedes #advertisement #marketing #innovativeidea #strategy #branding #creativity

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Throwback to 1973! This isn't just any ad; it's the second iteration of BMW's now-iconic end-line, "The Ultimate Driving Machine," crafted by the US agency Ammirati & Puris. Simple yet powerful, this end-line became synonymous with the BMW brand for over 50 years. It perfectly captured the essence of what BMW Group stands for; the thrill of performance, luxury wrapped in engineering excellence, and a focus on the driver's experience. The enduring success of this end-line is a testament to the power of clear and consistent brand messaging. It's a reminder that a well-crafted end-line can become a cornerstone of a brand's identity for decades to come. Ad101 Course: https://lnkd.in/es3Bs-v3 & Brand Building Course: https://lnkd.in/eCqVusJr #marketing #branding #bmw #ultimatedrivingmachine #advertisinghistory

If we don't want to be replaced by selling cars online, we must make purchasing a vehicle an enjoyable experience. 🤝 We can't keep doing things the way we've always done them. 🙅♀️ We should embrace the new talent that wants our processes to evolve. 👍 #cardealers #cardealerships #autohustle #dealerships #carsales #automotivemarketing #bell2bell #automotiveindustry #carsalesman #contentcreators #cardealershiplife #Branding #Marketing #strategy #automotive #upbus

#263 Steve and Sara from Desert Does It: Crafting the Future of On-Road Comfort with the Seat Jacker Join us as we sit down with Steve, the founder of Desert Does It, and Sara, their CMO to talk about their patented product, the Seat Jacker, which has been making waves in the automotive accessories industry by enhancing driver and passenger comfort on long road trips. Tune in to learn more about: 👉 How Steve and Sara took the Seat Jacker from a garage project to a product that's carving a new niche in automotive comfort. 👉 The unique challenges and successes they faced in introducing a new concept to the market. 👉How they rely on trade shows, SEO, and partnerships to build their brand presence. If you enjoyed this conversation and want to hear more stories like this, hit the Like button and share your thoughts or questions in the comments! 👇

The customer now expects that we exceed their expectation. 🚀 We must find ways to add value beyond the purchase of a vehicle. ⬆️ Offering unique ways customers can add to their vehicle experience is a great way to add value. 🤝 #cardealers #cardealerships #autohustle #dealerships #carsales #automotivemarketing #bell2bell #automotiveindustry #carsalesman #contentcreators #cardealershiplife #Branding #Marketing #strategy #automotive #upbus

Identifying Up and Coming Automotive Brands Are you tired of seeing the same old car brands dominating the roads? Are you on the lookout for something fresh and innovative? Look no further! In this article, we will dive into the exciting world of up and coming automotive brands that are making waves in the industry. These brands are the embodiment of innovation, style, and cutting-edge technology. https://lnkd.in/gZnfSVTJ #brands #innovative #automotivebrands #electricvehicles #technology #investing #financialplanning #vehicle #audience #socialmedia #manufacturers #innovation #quality #logo #automotivemarket TYCOONSTORY

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#Brand wars in #advertising aren’t new. From time too time, we get to see brands trolling each others talking about the loopholes of the rival brand to show their own superiority. #BMW & #mercedesbenz Benz are two popular brands that are known for making ads in which they make fun of each The brand war of these popular car companies went to a new level when BMW hired an actor resembling Mercedes Benz CEO Dieter Zetsche to showcase how after his farewell he picked a rival company’s car. They have launched a video ad representing the same and the video has already gone viral. In the video made by BMW, the doppelganger of Zetsche is seen going about his last day as CEO of Mercedes Benz. He is seen clicking selfies with several employees as he prepares to leave office. The video features him leaving the company’s office in a Mercedes-Benz S-Class. In the end, after reaching home, the man opens garage door opening and Zetsche driving a BMW i8 Roadster. The punchline of this advertisement is “Free at last”. The video gives a beautiful tribute to Zetsche’s long contribution to the automobile world. “Thank you, Dieter Zetsche, for so many years of inspiring competition,” the message read. You can see the complete ad below: #advertisingstrategies #competitiveintelligence #BMW #mercedes #D&MBusinessconsultancy #entrepreneurship