Radius’ Post

See below for the latest from Radius on how human-centered AI research bridges the duality between data and insight. #AI #Insights #HumanCentered

Wondering what 2024 will look like for market research? Learn about the top trends from our Chief Strategy Officer, Jim Longo: https://hubs.la/Q02dnp7Y0 #2024trends #marketresearch #newMR #mrx #qualresearch #AI #discussio

Ipsos, one of the largest market research companies, asks ‘Is AI a market research miracle?’, and outlines the insights shared by Ipsos Global Head of Product Testing Dr Nikolai Reynolds which he shared during his visit to South African clients and agencies. These include: Artificial Intelligence is profoundly affecting the approach to market research by revolutionising how companies understand and predict consumer behaviour and AI-driven product testing has the potential to create a new generation of hyper-attuned consumer-friendly products. #AI #ProductInnovation #ProductTesting #MarketResearch #Ipsos https://lnkd.in/dgEdzFfg

The convergence of market research and artificial intelligence (AI) is reshaping how businesses derive insights and shape their strategies. WIRe Corporate Donor InnovateMR shares on their blog why maintaining high standards is pivotal in market research, particularly amidst technological advancements, and offer insights on how businesses can uphold reliability and depth in their analyses. Read more: https://bit.ly/3UmXrJs #MarketResearch #MRX #Insights #AI #WomeninResearch

By combining the power of AI algorithms with human experience, insight and interpretation, companies can obtain comprehensive and more accurate insights. https://lnkd.in/eKGGet6N

I recommend giving the below a read on AI in Research Best Practices.

Thank you to Robert England, PhD & the expert AI team at UP THERE, EVERYWHERE for their insight for my latest blog: #upthereeverywhere #justaddhuman #alwaysaddhuman #aimarketanalysis #ai

Considering synthetic data for your business research needs in 2024? The use of synthetic data is on the rise, but its implementation requires caution. Over the course of this week, Matt Gullett, Bellomy’s SVP Insights and Technology and resident AI expert, is sharing his predictions — and solutions — for how your organization can navigate these and other concerns related to AI in market research.     A plug-and-play approach to synthetic data could yield imprecise results, Matt writes. Prediction No. 3: Synthetic data will undergo rigorous testing but will deliver mixed results, highlighting the need for meticulous implementation.    The solution? A methodical strategy paired with human expertise — particularly in the realms of sampling and validation.    Read more about how to implement a strategic approach in Matt’s latest blog post. #Bellomy #MarketResearch #GenerativeAI https://lnkd.in/eQFyVz4t

AI in market research: It's like having a superhero sidekick for your research team. #AI #MarketResearch #marketinginsights https://lnkd.in/gF6jeYxp

Discover how generative #AI is revolutionizing #MarketResearch for CMOs in this insightful article by our CEO, Ron Howard, featured in ADWEEK. Open-ended questions in surveys have always been tricky. They offer qualitative insights within a quantitative dataset but have historically required hours of analysis to organize the unformatted data. Thanks to #GenerativeAI, we can now extract quant from qual, providing deeper, more nuanced understandings of consumer preferences and behaviors. Read Ron’s full article to understand how this can be done and what it means for CMOs here: https://lnkd.in/ekW-reER