Rajat Kalra’s Post

My Merch Picks:  Foam Finger A foam finger is one of the most fascinating merch ideas in my experience. Foam fingers are large and attention-grabbing, making them perfect for attracting attention to the brand. Whether at a sports event, trade show, or promotional event, a branded foam finger will stand out in a crowd. Foam fingers are interactive items that encourage audience engagement. People love to wave them, wear them, and use them to show support. Foam fingers are fun and memorable items that people often keep as souvenirs or mementos. Foam fingers are relatively inexpensive to produce, especially when ordered in bulk. This makes them a cost-effective option for brand merchandise, allowing you to reach a large audience without breaking the bank. #BrandedMerchandise #PromotionalProducts #BrandAwareness #MarketingStrategy #EventMarketing #BrandPromotion #MarketingIdeas #CustomMerchandise

🚀 Exciting Client Announcement! 🚀 JAC Marketing is delighted to welcome a new false eyelash brand to our portfolio! We will be assisting them with brand identity development and market launch. Our team is eager to create a distinctive and engaging brand that truly resonates with their target audience. Stay tuned for updates on this exciting journey! #JACMarketing #BrandIdentity #NewClient #FalseEyelashes #MarketLaunch #BrandDevelopment #BeautyIndustry #MarketingStrategy

Article By: Gunjan Kumari Image Credit: Christy Anagor How to Create Effective Experiential Marketing Campaigns: Experiential marketing engages customers through unique and memorable experiences. Popular approaches include pop-up shops, product demos, brand activations, and more. For instance, Nike's pop-up shops offer personalized sneaker customization, while Red Bull's extreme sports events create deep brand engagement. To create an effective campaign, identify your target audience, set clear goals, develop a strong concept, and execute with precision. Tailoring your approach to your brand and audience ensures maximum impact and lasting connections. Read more at: https://lnkd.in/ethBPj6U #ExperientialMarketing #BrandEngagement #MarketingStrategy #CustomerExperience #PopUpShops #BrandActivation #GuerrillaMarketing #InfluencerMarketing #VirtualReality #EventMarketing #BrandAwareness #MarketingCampaign #CustomerLoyalty #DigitalMarketing #CreativeMarketing

Understanding the nuances of successful watch marketing is essential to staying ahead in the competitive watch landscape of today. Our latest brand ranking unveils the most successful strategies being used by premium watch brands to drive huge impact, expand their reach to new global markets, and connect with audiences on a more personal level. One key takeaway we identified from this ranking was that APAC's influence continues to surge. China saw a 14% increase in MIV® for Tissot, and India experienced significant growth of 84% for Movado. Further highlighting APAC's influence and ability to authentically connect with audiences and achieve unparalleled reach is Lee Dong-wook, through a single post featuring Tissot, garnered $655K in MIV®. Get an in-depth look at the strategies achieving huge success today and request your own brand ranking Get your copy 🔗 https://bit.ly/3Lj22sb #WatchesandWonders #WatchInsights #WatchMarketing #BrandStrategy #MarketingStrategy #Marketing #FashionMarketing

🎯 You can use Experiential Marketing data from past campaigns to get the attention of qualified prospects. Focus on 3 key areas: Reach Quality, Reach Efficiency, and Impact. Show buyers of Experiential Marketing Programs that you know where their target consumer is and how to reach them by using historical benchmarks. Click here to see the full 2-minute video and learn where you can get even more information. https://lnkd.in/erbpXHgR #ExperientialMarketing #AgencySales #MarketingStrategy #PortMA

Establishing strategic alliances with brands that cater to a similar target audience but specialize in diverse product offerings presents an exceptional opportunity to leverage their existing follower base and exponentially expand your own. For instance, teaming up with an accessories brand specializing in scarves can yield mutual benefits if you operate within the jewelry industry. Such collaborations can encompass captivating contests, enticing giveaways, compelling blog posts mutually endorsing each other’s products, or even synergistic social media campaigns that deliver remarkable results. Check -> https://bit.ly/2CVyv8n https://bit.ly/2XerAkL #socialmediaposts #socialmedia #socialmediamarketing #socialmediatips #socialmediastrategy #socialmediamanager #socialmediamanagement #socialmediamarketingtips

This statement about Lamborghini’s advertising strategy is a strong reminder of understanding one’s target audience and the medium that best suits them. Lamborghini, as a luxury automotive brand, targets high-net-worth individuals who lead dynamic lifestyles. Instead of relying on traditional TV ads, Lamborghini focuses on experiential marketing, exclusive events, and high-end publications where their audience is more likely to engage. Knowing where and how to reach your audience is just as important as what you communicate. Lastly, it’s not about cutting marketing budgets; it’s about reallocating them strategically. #digitalmarketing #roi #strategy

#rebranding Your brand should speak to the people you are trying to reach. If your brand is not connecting with them––either because you've shifted your target audience or your brand is no longer attractive to them––a rebrand is critical. Connect with the Vision Team on your upcoming rebrand program, our team has decades of experience in multi-location signage programs. #visionsigngroup #rebranding #brandingexperts #signs #nationalsignage

An Olympics campaign by a DTC Press-on-Nails brand that nailed it—literally! Their Hook: "These Nails Get the Gold 🇺🇸" The Offer: A 30% discount on red, white, and blue nail extensions. My Takeaways: ✅ Relevance is Key: Tying campaigns to global events like the Paris Olympics grabs attention and emotionally connects with the audience. It's about being timely and culturally aware. ✅ Hook: Their subject line had a clever play on words and will definitely have high open rates. 💡Tactics Beyond Discounts Tactic 1️⃣: Many Olympic athletes were showing off their themed nail art. So, this company is literally sitting on gold content. I am super excited to see if they use it in their upcoming campaigns. Tactic 2️⃣ : Can offer a limited-edition Olympic-themed collection to further celebrate the USA's wins. Tactic 3️⃣: To introduce the limited-edition Olympic-themed collection, they can host a social media contest where customers share their patriotic nail designs for a chance to be among the first to receive the collection. This would a) Attract new customers to try their nails. b) Serve as a fantastic engagement strategy for their existing customer base. Celebrate your audience's passions and the world's moments—they'll thank you! 🏅 GLAMNETIC, time to celebrate your team! 🙌 ------ 👋 Hello. My name is Tanisha. I am a passionate Retail Marketer dedicated to building brands that resonate deeply with people's hearts. ♻ Repost if you found it helpful. 👉 Follow me for more. ------ #retailmarketing #marketingstrategy