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Understanding the nuances of successful watch marketing is essential to staying ahead in the competitive watch landscape of today. Our latest brand ranking unveils the most successful strategies being used by premium watch brands to drive huge impact, expand their reach to new global markets, and connect with audiences on a more personal level. One key takeaway we identified from this ranking was that APAC's influence continues to surge. China saw a 14% increase in MIV® for Tissot, and India experienced significant growth of 84% for Movado. Further highlighting APAC's influence and ability to authentically connect with audiences and achieve unparalleled reach is Lee Dong-wook, through a single post featuring Tissot, garnered $655K in MIV®. Get an in-depth look at the strategies achieving huge success today and request your own brand ranking Get your copy 🔗 https://bit.ly/3Lj22sb #WatchesandWonders #WatchInsights #WatchMarketing #BrandStrategy #MarketingStrategy #Marketing #FashionMarketing

3 Comments

Natalia Cornejo de Torres

Business Marketing Specialist

Certina's 191 placements suggest a strategy focused on consistent, widespread exposure. This approach could be effective for building long-term brand awareness across diverse audiences.

3 Reactions

Giustina Ciccariello

Business Marketing Executive

It was interesting to see that TISSOT's collaboration with Korean actor Lee Dong-Wook showcases the powerful impact of celebrity partnerships, especially in APAC regions. A single Instagram post generated $655K in MIV®, highlighting the effectiveness of Voice marketing in the watch landscape 😯

3 Reactions

Briony Sturgis

Brand and Communications Manager at Launchmetrics

We've seen that Alpina Watches' strategy focuses on targeting niche markets to reach their core audience effectively. With 224 placements, they drove a total of $350K in MIV® overall!

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