Rand Fishkin’s Post

Hit the 👍 if you aren't using data to make marketing choices yet. And hit 👏 if you are! After 6 years in, we can tell you that most business owners don't use their data to make choices because they don't know how - and they don't have the time to learn. So, here are 9 times when following your data is more helpful than trusting your gut: 1 - When your sales take off. 2 - To identify a sales problem. 3 - To understand why traffic spikes. 4 - To increase social media followers. 5 - When you see a drop in email open rate. 6 - If your referral traffic is taking a nosedive. 7 - When social media clicks are acting different. 8 - When you're ready to improve sales from emails. 9 - To optimize your landing pages to meet your goals. And if you're curious, this article expands on the how: https://lnkd.in/gTqEc6G

Get a Broader View of Your Market with 3rd-Party Intent Data Imagine knowing where your prospects are engaging and what they care about before they even visit your site. 3rd-party intent data can help you uncover market opportunities that aren’t captured by your site alone. This information is collected from various external sources like websites, forums, and online platforms, giving you insights into what potential customers are searching for across the web. By understanding what your potential customers are engaging with outside of your site, you can identify new opportunities and refine your marketing strategies. N.Rich captures both 1st and 3rd-party intent data, allowing you to have a holistic view of those who haven’t visited your site. Use this to identify and nurture potential customers as you push them down the funnel. If you're ready to capture new opportunities outside your current Target Account List (TAL), DM us and we can help you learn more about this.

📌 In my last post, I explained that if you hunt for clients from a unique site, you will find clients quickly. However, some people did not understand this point, so I thought I would write a new post and try to ensure you understand my point of view. When you search for clients on a trending site, your chances of getting a reply are low. The main reason for this is that thousands of people are reaching out to the same client just like you. Let’s suppose the client you are emailing receives a thousand other emails daily because it’s a trending site. This is a conservative estimate; it could be many times more. So, think about it yourself, the client will only respond to a few people each day. Now, listen to the point I am trying to make: When you email a client from a new website, fewer people have emailed that client, so the chances of the client responding to you are higher. Because everyone needs work, and when there are fewer people emailing, the response rate increases. Then, it doesn’t matter if you use a trending site or a premium one.

Is Your Business Missing Out on High-Quality Leads? Google Holds the Answer (and It's Data-Driven) Imagine qualified leads walking straight to your competitor's door, simply because they weren't aware of your services. This harsh reality might be closer than you think, especially if you haven't tapped into Google's powerful Local Service Ads (LSAs). But here's the good news: Google is laser-focused on connecting users with the EXACT services they need. Here's how Google uses data to ensure LSAs are a win-win for everyone: Uncovering hidden demand: Through search trend analysis, Google identifies local service categories with skyrocketing user interest. Prioritizing your audience: Consumer surveys help pinpoint user needs and preferences, ensuring LSAs cater to what matters most. Keeping it local: Feedback from businesses like yours allows Google to expand categories and cater to specific regional demands. Staying ahead of the curve: Google analyzes competitor offerings to ensure LSAs remain at the forefront of the market. Economic foresight: They consider the financial impact of new categories, guaranteeing long-term benefits for both businesses and users. This data-driven approach ensures LSAs are a goldmine for qualified leads . Are you ready to claim your share? #LocalServiceAds #DigitalMarketing #MarketResearch

Sellers, interest based CTAs are dead. (lol sorry I couldn't resist) But the the data does show they've become so widely used that they don't have the same *pop*. Your only worse options for getting a reply are inviting them to an event or offering to send over a whitepaper or a video. You're better off asking for the meeting. Ex. "Think this is worth a call?" Your best option? Asking for a referral to someone else within the org. Ex. "Would **** be a better person to cover this?" Or "Does this fall under RevOps at ***" Or even the lazy "Realize I might be barking up the wrong tree. Is this someone else's priority?" Ps. What does that data tell us about the state of targeting 🫠💜 No reply after 3 emails? Probably the wrong person or bad timing

3️⃣Analyze ‘hot’ posts Collect everything in a Google Sheet, then 4️⃣Use the data to your advantage You got your hands on CRUCIAL data in your market. Use this when doing outreach, content etc. In this case, we could even write a cold email with the wild assumption: “I noticed you’re not on the 1st page of Google anymore”

I noticed a dropped open rate for one of the campaigns of my client 🤔 I created a setup (60+ mailboxes in Instantly.ai), they test different hypotheses by themselves, I check how is it going once in a while. By the way, before Instantly I never did cold outreach at scale. Open rate 30% 😭 Should be at least 50%, even at scale. That's a true indicator of spam. My actions: 1) I check bounce rate; a first thought - it could be about the data. Bounce rate 1%, emails verified in Instantly. Ok, next. 2) Copy? Of course. The subject line has no personalization, copy contains long links. I remove the links completely. 3) I increase warm-up reply rate to 50%. 4) I see some mailboxes have health less then 100%, I remove them from the campaign. 5) Wait for the end of the week, let's see, should be better :) Do you have problems in your campaigns? DM me 👇

When was the last time you did these things? Email List Clean Up Removed subscribers who haven’t opened your emails in more than six months (if you send emails regularly)? Or 12 months (if you send less frequently)? Review Your About Page & Bio Is your About page still accurate? Does anything need to be added? What about your social media bios and bio links? Do they need to be updated? Review Analytics Where are your traffic and views coming from? Where are your sales coming from? What is expected, and what is surprising when you look at your analytics? Assess Your Strategy Is what you are doing now getting you the results you want? If so, keep going and tweak where necessary. If not, what needs to be changed, and how can you implement those changes?

I've taken the time to research thousands of Linkedin posts to see what works, what gets the most reach and engagement, so you too can grow your profile and the data is in: