Raptor’s Post

One of the exciting parts of building a brand, is establishing the creative vocabulary that helps reinforce a brand's values. For CosmoProf's LearningCentre, I reverse-engineered the core brand's "sprout" motif, to create a series of patterns from interwoven circular segments. The brand's tagline "Grow. Achieve. Succeed." was also born from this shape, and created to assign meaning, within the new, educational context.

Teaching case study: IP rebranding and the role of the digital ecosystem in adding brand value  #brandvalue #casestudy

Really useful and thoughtful webinar yesterday, on how to build a properly inclusive brand. Great presentation by Charlene Katuwawala, and a good debate afterwards. My takeaway: finding inclusive words and visuals shouldn't limit creativity, it should stimulate it. https://lnkd.in/e5UcabVd

Last week we launched I Am Me - Jones Road Beauty's first ever brand campaign. The campaign centers around the concept of knowing who you are and owning it. It promotes consciously focusing on what you like about yourself, embracing what makes you unique, freeing yourself from impossible standards, and encourages a kinder shift in the narrative for how we speak to ourselves. There's so much noise out there. So many people with so many opinions on who we should be, how we should be, and when we should be it. I Am Me is a declaration and an active decision on prioritizing what is right for you. It's a message I think the world really needs and one that is a large part of Jones Road. This campaign has been my baby for over a year. We initially teased it back when we held our first Women of Influence conference and made it the subject of the first conversation. Bobbi led the discussion with her own internal conflict of being in the public eye and constantly being scrutinized, wanting to escape it and free herself of the negativity, yet also finding validation and beauty in her work. This opened a much larger discussion in which 31 powerful women spoke of their personal hardship in living an empowered life. We then teased "I Am Me" on a larger scale during Jones Road's third anniversary when we launched a collaboration with Lingua Franca, designing one of our pieces to say and promote "I Am Me." Our audience loved the message which tremendously validated the mission. I am so proud of the campaign and all the work that has gone into it. It's extremely clear that every member of the Jones Road team feels strongly about this mission. This passion is what fuels the campaign - from the rollout of our Adgile Media Group campaign trucks to the inspiring women who were interviewed, we clearly love what we do. I'm attaching the campaign launch video here but there is far more to come. More women to celebrate, more stories to share, more resources for those who are struggling to find confidence, and more noise to make. Stay tuned!

All good brand marketers are Watchmen. No matter where they are, they watch. In the crowded trains, in the barber shops, in the office parties, weddings, chai tapris, and sometimes even inside their own cluttered minds, they are watching. Why? Because in seeing what is often unseen, hearing what's seldom unheard, and feeling what's mostly neglected lies the possibility. The possibility to move closer to a newer peak of awareness. For their brands and, in that process, for their own selves.

Importance of being a brand

Q for the beauty brand founders and marketing leaders out there: Can you describe your brand’s purpose in a single sentence? If yes, hell yeah. Keep doing what you're doing. If you’re thinking “Maybe. Kinda.” I totally get it. But in our highly competitive marketplace, the ability to quickly tell a client, an investor, or a potential retail partner precisely what your brand does and how it’s different from your competitors with clarity, confidence, and conviction is a super power. It can be the difference between capturing a sale, or not. Getting an investment to grow your brand, or not. Getting onto the shelves of Sephora, Ulta, or Credo, or not. Take a note from my client Ua Body—they took their established brand to the next level when they invested in their Verbal Brand Identity. Here’s what that looked like: https://lnkd.in/gUAuZm5r

Heritage is a beautiful thing. It’s wrapped up in history and tradition, and can be a source of great pride, as well as acting as an important anchor to the past and holding a vision for the future. But it can also be a heavy weight. Understanding how to harness the joyful parts of your university's history and manage the more sensitive moments is important. And feeding that back into your brand strategy can go a long way towards future-proofing your brand in a modern world. You can read Carrie’s thoughts about the delicate balance between heritage and brand in a new blog: https://lnkd.in/ezNtMz3B

The Art of Branding – lessons from visual artists. In the ever-evolving landscape of business, one thing remains constant: the invaluable importance of branding and marketing. It's not just about selling a product or service; it's about crafting an identity, telling a story, and building a connection with your audience. Enter Sudirwan Juhaimi an experienced brand director and creative director whose expertise has been a beacon of enlightenment in my journey. His business isn't just about selling; it's about creating an experience, leaving an indelible mark on the hearts and minds of consumers. As I navigate the intricate world of branding and marketing, Sudirwan's guidance has been a game-changer. His insights have not only deepened my understanding but also ignited a passion within me to champion brands like TWG Tea. With every tea infused and every sip savored, I've witnessed firsthand the power of effective branding and marketing. It's not just about aesthetics; it's about strategy, understanding consumer behavior, and fostering meaningful connections. Armed with this knowledge, I've been able to articulate the significance of customer Sign-ups and campaigns to my team at TWG Tea Company It's not just about numbers on a screen; it's about cultivating relationships, driving engagement, and ultimately, boosting sales. Cheers to the art of branding and marketing, where every campaign is a story waiting to be told, and every brand is an adventure waiting to unfold. #brandawareness #marketing #branding #twgtea #brandidentity #brandengagement #creative #brandcreation

How important is the presence and example of Parents in our lives, teachings and learning that we apply in all areas... and in Branding? Today Father's Day is celebrated in Spain. In these times where Artificial Intelligence has revolutionized all fields, and how and when this innovative and disruptive technology will affect all disciplines is questioned, we believe that in the world of brands, there is something that is very clear. In the vast world of branding, where brands compete for consumers' attention and loyalty, there is one that transcends all marketing strategies and takes deep root in the human heart: the parental brand. This brand is the epitome of commitment, responsibility, love and trust, embodied by the sacred role of the father in the lives of his children. Responsibility, a fundamental pillar of branding, finds its maximum expression in the father, who assumes with seriousness and dedication the duty of guiding, protecting and caring for his children. Like a responsible brand, the father strives to fulfill his promises, providing security and stability to his family at all times. The father's commitment to his family reflects the essence of branding, where consistency and dedication are key to building a lasting relationship. Through his unwavering commitment, the father establishes an emotional bond with his children, creating a connection that will endure beyond challenges and adversities. Love, another essential element of branding, is the hallmark of the fatherly brand. With every gesture, word and action, the father demonstrates an unconditional love that transcends any advertising campaign. His love is the engine that drives every decision and sacrifice, inspiring confidence and admiration in his children. And finally, trust, the most precious treasure in the world of branding, is built day by day at home, where the father is the pillar on which it is built. Through his integrity, honesty and commitment, the father gains the trust of his children, becoming a role model and an inexhaustible source of inspiration. We answer the initial question by providing that at TOTEM Branding we know that the paternal brand is a living example of the fundamental principles of branding: responsibility, commitment, love and trust. Through his dedication and sacrifice, the father leaves an indelible mark on the lives of his children, transmitting values that will last for generations. It is this mark, imbued with nobility and sacrifice, that endures in the hearts and minds of those privileged to call him father. www.totembranding.com #TOTEM #TOTEMBranding #branding #brands #parenting Andy Stalman Graham Purnell Gema Paniagua Carlos Bisio Kemmy Almengor Sergio Stalman LAUREANO TURIENZO ESTEBAN