Raptor

🤩RAPTOR’S OCTOBER HIGHLIGHTS🤩 As we somehow find ourselves heading into November already, 🤯 here are a few of our unseen highlights and best bits from the crazy, fun, and jam-packed month that October proved to be… 🍹WKD Training Day: This training day extravaganza saw the 33 new members of the ‘Blue Crew’ delve into the world of all things WKD-SHS Group, and take home some WKD X products for themselves, and fellow students to try out. 🍗Wing Fest with Deliveroo: Another Wing Fest with Deliveroo completed! We brought some of our SBA’s to help out at the Sheffield event that took place near the end of the month. 📸BTS at Tinder Mansion: You’ve seen the glamorous end result of the Tinder Mansion Party, but here's a candid BTS snapshot of the team hard at work setting up the venue ahead of the party later that day. Click here for the full event details: https://lnkd.in/gXx9NDPT 🔥Crucials Training Day: Another SHS Group brand, and another training day! Welcoming 27 new SBA’s to the sauce scene, we hosted our first training day with Crucials sauce. Taking home an abundance of branded merch and sauce alike, there were lots of happy students! 🚎WKD Cheltenham: Our campaign with WKD has kicked into action, with The Big Blue Bus making its first appearance at the Cheltenham Racecourse the other day. With plenty more appearances set for November, expect to see more about this soon… 🦖Raptor SBA’s: Back in September we welcomed our very own team of Raptor owned SBA’s! They have been busy working on creating some exciting content, surrounding their individual university cities. With the first set of videos now LIVE on our TikTok channel, go check them out here: https://lnkd.in/g2726H-v 👀Sneak Peek: This year we celebrated Halloween by collaborating with one of our long-standing clients, and facilitated a very exciting event that we can give you a sneak peek into. Keep your eyes peeled for more details soon… Bring on November! 🚀 #Team #Culture #Marketing #Office #Collaboration

Our Deliveroo Students campaign has gone INTERNATIONAL! 🤩 Introducing…‘Deliveroo Étudiants’ Following the successful launch of ‘Deliveroo students’ in the UK this year, we have seen an exciting global development with the campaign having just launched in France this September. 🇫🇷 By signing up to ‘Deliveroo Étudiants’, French University Students unlock access to FREE delivery* and discounts at selected restaurants and stores. PLUS Deliveroo's partnership with Sony, exclusive to our French campaign, has seen a few very lucky students receive a Playstation 5. With the ultimate student deal in place, we kicked into action. Assembling two teams, and curating the ultimate live activation events, we took to the roads. Travelling across 12 cities, rocking up to several university campuses, and smashing through a whopping 35 live activation events in this  first Chapter (Sep-Oct) we delivered the exciting news straight to the students themselves. 📣 Our live events provided a range of additional incentives and prize-winning opportunities, on top of what Deliveroo Étudiants offers alone, to really sweeten the deal. Letting the free food do the talking, in exchange for signing up, we gave out thousands of free samples from our French restaurant partners. This proved to be a big hit, with students eager to dine out on all their fan-favourites. Additionally, the arcade ball grabber game element of the events, saw students win vouchers, PS5 games, a galore of merch; ranging from hats, hoodies and bags, and the converted prizes - a pair of PlayStation 5s, ensuring no one went home empty handed. 🙌🏼 The impact of these live events, alongside the contribution from Deliveroo FR influencer partnership with popular Youtuber Inoxtag (Inoxtag Corp), has resulted in over 50,000 sign ups for Deliveroo Étudiants, which is an early milestone we are thrilled to share. With Chapter 2 kicking off in early November, and our teams soon to be back on the road, we can’t wait to carry on building sign-ups for the platform, and spreading the word about the Deliveroo Étudiants campaign. 🎉 Photo highlights from our live events below! 🌟 - Celine Khor, Lea Barre, Claire Long, Sophie Rebêche, Laurene Debesse #Marketing #ExperientialMarketing #Deliveroo #GenZ #Campaign

We threw a mansion party for 600 students, here’s how it went down… 🤯 Last Thursday saw the highly anticipated Tinder Mansion Party take full force.  We took the traditional house party concept, honed in on the specific aspects that students love, and then maximised these features to the highest levels. 💥 Switching out your soundcloud DJ and bluetooth speakers, to the likes of Taylah Elaine, La La, and fully kitted out sound stages. Upgrading your average student living room, and offering a fully decorated dining room and immersive experience rooms, this was a house party experience like no other. ❗ Neon lights, pink hues, Eras tour-esque friendship bracelets, and other Tinder branding accents were not the only methods we used to ensure this event felt Tinder owned.  Incorporating the ‘Found on Tinder’ campaign’s messaging, we heroed the exploratory and embracing behaviour elements, and encouraged this behaviour through the immersive experience rooms that featured throughout the mansion and its grounds. 👀 Here’s the breakdown of what the party had to offer: 💒 A Tinder Chapel- Students ‘married’ their new found connections, best friends, and partners in crime, with popular TikToker Jack Taylor ‘officiating’ the weddings, ring pops at the ready! 🤫 A Confessional Booth- Students repented their past relationship sins, and spilled the tea on secrets they had yet to share. 🦷 Tooth Gem Stations- Students got the chance to upgrade their smiles, with many leaving with a glitzier grin than what they came in with.    💘Temporary Tattoo Stations- Throwing it back to their childhood days, students indulged in the Tinder themed temporary tattoos on offer. 🔮Tarot Card Readings- Students found out what their connections and relationship status had in store for them. 💋A Kissing Photo Booth- We won’t kiss and tell about what this one involved…  🤩Art Installations- From disco ball filled baths, to shiny mirrored murals, the photo opportunities were endless! 🥠 Fortune Cookies- A quick snack, and some insight into the future, what’s not to love?! 🎶 Outdoor and Indoor Music Stages- Fully equipped sound stages, with three on offer to choose from, complete with the the ultimate headliners. 🍹 🍗Drinks & Food Galore- With Smirnoff’s (Diageo) involvement helping to quench the students thirst, and WINGSTOP UK (Lemon Pepper Holdings Ltd) providing students with their favourite late night scran, we brought all the cult classics to the mansion. With SO much to unpack, and summarise, it’s hard to pay tribute to all of the incredible aspects that were on offer. It can’t be left without saying a massive thank you to everyone who made this event such a success: Molly Chappin Em Lazarus Kira Moghadas Léana Catty Ed Harvey Chris Thomas Alexander Beaumont Peter Barrington David Burgman Charlotte Hares Anna Thomas Harry Edwards Poppy Francis Annie Doyle Kelly Browne Joanna Pons Maya Osmaston Madeline Riley Spring the Agency INVADES Amity Studio

🌟 Bar Convent Berlin Recap! 🌟 Last Monday, our Global Account Manager Catja Lüer Luer headed over to attend Bar Convent Berlin. The event provided a great chance to network with industry professionals, including some of our Mast-Jägermeister SE clients, and get inspired by the latest trends shaping the beverage and bar scene. The day was capped off perfectly with the Jägermeister after-party at Ritter Butzke, offering a great atmosphere to unwind and connect further. 🙌🏼 BCB was a reminder of how much creativity and energy drive this industry, and we're excited to bring some of these insights into our work at Raptor! #BCB #Jägermeister #Networking #BrandEngagement #Berlin #IndustryEvents #Marketing

For our ‘Natural Curl Roadshow’ campaign with Umberto Giannini Hair Cosmetics, we gave an old US Postal Van the ULTIMATE glow up…🤩 Transforming it into a pink and pretty eye-catching attraction, in keeping with the UG branding, it is certainly the most aesthetic van we have seen in a while. Rocking up to 5 university campuses this October, our ‘Natural Curl Roadshow’ live activation events saw students receive hair-care goodies, and unlock the secret behind how to achieve ultimate hair goals. Dressed in iconic pink boiler suits, and t-shirts alike, the van and team of SBA’s and UG/Raptor representatives certainly brought a needed pop of colour onto campuses, and broke through the dreary October weather. 🌧️ Presence on campus and sampling products certainly helps drive brand awareness, but to truly foster long lasting relationships between brand and target demographics, a more curated and personal consumer journey needs to be considered. Therefore, a key aspect of our live activities was the ‘Curl Chats’, which saw our SBA team and UG representatives give students advice and best practices on how to use the products being given to them. These ‘Curl Chats’ ensured students would go on to use the products correctly, increasing the likelihood of customer satisfaction, and future purchases being made. 👩🏽🦱👨🏻🦱 After months of creating UGC content using the products, alongside taking part in the training day workshop that provided a deep-dive exploration into the products, the SBA’s were the perfect people to lead these chats. Connecting with their fellow students through sharing their own personal hair journeys, and how UG products have helped them embrace their natural hair type that they showcased at each event, they inspired others to embrace the natural sides of things, which meant our campaign’s central message was successfully communicated. Whilst the amounts of ‘curl chats’ had is impossible to tally up, what is clear, through the use of QR codes on the day, is that over 4,500+ students took home minis of the best selling curl product range, with each student additionally receiving a personal discount code to shop Umberto Giannini Hair Cosmetics online. 🛍 What this means? 🤔 With all students clued up on best practices, and thousands of students having their hands on a product that we know can deliver the ultimate curl goals, (just ask any of our curly-haired office members…) Umberto Giannini are well on their way to becoming a student cult classic. 🥳 ⭐️- Luna Duric, Jessica Murphy, Lucy Hillier, Amelia Talbot-Weiss, Sophie Kay. #Marketing #ExperientialMarketing #LiveEvents #UmbertoGiannini #BrandAwareness

Why Gen Z are transitioning away from throw away smartphone photography… 📱 ➡ 📸 In recent years we have seen the return and rise of polaroid, film and digital cameras, with Gen Z rifling through their bedrooms and re-discovering their childhood cameras. With these cameras injecting that beloved sense of nostalgia, but certainly not offering the same picture quality as the likes of an iPhone, it begs the question of why are they so popular? 🤔 The mindless ‘tap and snap’ functionality of phones makes taking photos on phones easy, but lacking. The process of using cameras should be a thoughtful experience, and what our recent shoot with Canon EMEA X UNiDAYS aimed to demonstrate. Through showing the adaptability and quality of Canon cameras, breaking down the barrier of photography for entry level users, whilst positioning Canon cameras as an opportunity to document exciting experiences in a more thoughtful way, we aimed to drive an affinity between Canon and Gen Z students. 🌟 We provided three young people with an opportunity to try something new and document their ‘first time experience’, using a Canon camera. Casting students from different backgrounds, and subcultures such as; roller skating, tooth gems, and scuba diving, we placed Gen Z students both in front and behind the camera, and got them to share their unique perspective on their new first, #throughacanonlense. 📷 Aiming to inspire and excite the entry level users, who are in similar positions to the students featured in the shoot, we used a content style that we know Gen Z will both relate to and consume. Capturing a jam-packed action hero video, and an array of bold still assets, we are excited to share with you our favourite assets of the day, which are now live on the UNiDAYS site. ❗ Hero video coming soon… 👀 #Photography #Videography #Creativity #Marketing #GenZ

What do ‘Hoof shoes’, Turbo Island, and Sabrina Carpenter all have in common? Strictly speaking, absolutely nothing… 😅 BUT, our recent social series proves they are all things that students have lots to say about… Tackling 8 Freshers Fairs this September our social media executive Poppy Francis, headed onto university campuses, with microphone in hand, and countless amounts of investigative questions at the ready, to film an exciting content series for our social channels. 🕵🏼♀️ From dating, to nightlife, from fashion, to meal deal of choice, our VoxPop interview questions tapped into all of the cultural sectors that Gen Z are passionate about. Additionally, asking university and city specific questions really highlighted the unique culture that lives within each specific university. With answers proving to be insightful, comedic, and at times controversial… We have pulled out the best bits to make an exciting new content series that went live last week on our TikTok Channel. 🤩 With some unmissable OMG and WTF moments, if you're looking for some light comic relief, and to gain perspective on student life directly from students themselves, head over to our TikTok catch up on all the action so far! Click here❗ https://lnkd.in/gH-9G39N #SocialMediaMarketing #GenZ #StudentMarketing #VideoContent #TikTok

Are brands trying too hard at festivals – or is ‘festivalization’ just beginning? 🤔 In The Drum’s latest article by Oscar Quine, our co-founder Jonathan Edwards shares his candid feelings on the topic. Being the founder and director of London festivals GALA and Rally, Jonny has both a unique, and personal perspective on the matter, allowing him to provide interesting insight into the inner workings of the festival sector, and comment on these big changes that we have seen in recent years. Alongside Jonny, the panel includes other industry experts including: nicola murray(M&C Saatchi Sport & Entertainment London) Victoria Anderson (160over90) Maik Cox (Amp.Amsterdam // The Sonic Branding Company) Charlie Li (TRO) and Bonnie Ott - Smith (Jack Morton Worldwide). 🌟 Click here for the full article: https://lnkd.in/eSSQc6Qc #Festivals #Brands #BrandStrategy #Marketing #TheDrum

From ‘lore’ becoming everyday vocab, to ‘BookTok’ content becoming mainstream, here is everything to expect this October… 👀 Our monthly trends report analyses the trends seen on the TikTok platform each month, as well as offering our predictions on what to expect to see on the app for the upcoming month. With September offering dance trends with music from the likes of ‘Da ‘Dip and the Yeah Yeah Yeahs, and comment sections being flooded with the new found favourite phrase of  WHO IS THIS DIVA…? 💜 there is a lot to unpick in order to truly get to grips with understanding why these particular trends became such viral hits. 🌟 Beyond this, we look into the current and upcoming month of October, giving you our top trend predictions, and what you should expect to see on your FYP this month. Spoiler: avoiding ‘BookTok’, whether you are a big reader or not, will likely be challenging... Keen to learn more? Drop us an email to receive the latest report: poppy@raptor-london.co.uk #TrendsReport #IndustryInsights #SocialMedia #TikTok #SocialMediaMarketing

Mansion party anyone…? 👀 Our latest collaboration campaign with Tinder- ‘Found on Tinder’ sees the exciting launch of the Tinder Mansion Party. Set to take place on the 17th of October, the party is set to offer students the most immersive party of the year. 🔥 Featuring installations, experience rooms, and multiple music stages, the event incorporates the Found On Tinder’s messaging through encouraging the students to be ‘exploratory’ and adventure round each of the different aspects found in and around the mansion. With huge names leading up the lineup such as Taylah Elaine, La La and Papa Nugs, to name a few, it's fair to say this is not going to be your typical student house party. 🤩 The artist line-up is not the only element ensuring we are bringing student favourites to the scene, with brands such as WINGSTOP UK (Lemon Pepper Holdings Ltd) and Smirnoff- Diageo set to join in on the action, and amplify the evening. At 5pm last night, tickets went LIVE! With Tickets selling out in just under 30 minutes, and all profits going to the AKT charity, the excitement continues to grow for all involved in this project. ❗ The countdown is now on… With  just under 2 weeks to go, final preparations are certainly underway. We can’t wait to bring everything together and assist in making the Tinder Mansion Party the event of the year. #Tinder #ExperientialMarketing #StudentMarketing #GenZ #Marketing