Rebecca Cox’s Post

Private and Public

🚀 Hot Candidate Alert! 🌐 Top Global PR Expert for the Tech Sector In the dynamic world of tech, where innovation is the currency, I've just had the privilege of crossing paths with a PR maestro who's shaping narratives and driving the industry forward. This candidate is not just a communicator; they're a storyteller, strategist, and a game-changer. 🔍 With a decade of experience under their belt, this PR expert has carved a niche in the tech sector, orchestrating campaigns that resonate and build bridges between brands and their audiences. They've got a track record of elevating startups to spotlight positions and guiding established tech giants through the ever-evolving media landscape. 💡 What sets them apart? Their ability to not just ride the wave, but to create it. They've mastered the art of crafting compelling messages that cut through the noise, ensuring that the right message reaches the right people at the right time. 🌟 Achievements? They've been the architect behind several high-impact launches that have caught the industry's eye, garnering awards and, more importantly, results. From increasing brand visibility to crisis management, this candidate has proven that they can handle the heat and turn challenges into opportunities. 🤝 If you're looking to inject fresh energy into your PR initiatives and want someone who's not just on the pulse but ahead of it, let's talk. This is a rare opportunity to bring on board a professional who's as adept at analyzing data as they are at humanizing tech narratives. 📈 Imagine having a PR expert who not only understands the tech sector's complexities but can also navigate its future trends. That's the kind of foresight and expertise this candidate brings to the table. #TechPR #InnovationCommunicator #PRStrategist Engage with this post, share your thoughts, or tag someone who could benefit from this talent. Let's connect the dots and propel the tech sector to new heights! 🚀🔗💼

🚀 Exciting Opportunities Alert! 🚀 🔍 Strategy Director: Lead campaigns & team growth. 🎨 Strategy Manager: Transition to strategy & unleash creativity. 🔬 Creative Analysts: Drive insights for impactful campaigns. Reach out to Sam Tooke to discuss : Sam.tooke@ultimateasset.com #Strategy #Planning #Creative #MarketingStrategy #DigitalMarketing #MediaAgency #StrategyDirector #StrategyManager #CreativeAnalyst

Considering bringing on a PR consultant or a fractional director to support your team? Here are some of the ways I’ve supported public relations agencies and in-house comms teams: - Strategic Alignment: Developed PR plans that achieve clients’ strategic goals, driving awareness and consideration among their target audiences. - Account & People Management (including #leavecovers): Served as the agency point person for key clients, driving PR programs, coaching and empowering account teams to achieve PR greatness. - Media, Broadcast & Influencer Relations: Crafted narratives that brought clients’ brand messaging to life, enabling external advocates to tell these stories to their audiences in meaningful ways. - New Business Pitching: Led pitch teams to deliver excellence, presenting to and winning over new clients spanning destinations, hotels, travel advisors, restaurants, etc. Want to learn more? Email (christopher.a.maggio@gmail.com) or DM me, and let's connect! #fractionalPR #publicrelations #PRagency #freelance #consulting

NORTH DAKOTA

Sometimes very little. The difference is really in the talent. You're hiring individuals, when the deliverable is comparable to that provided by consultants. I've met and worked with plenty of PR and advertising agency execs who are as proficient at approaching and considering client challenges as business strategists as they are in their role as marketers and communicators. These individuals should be on any agency team you hire. #pr #publicrelations #communication

I remember my first job, my first intern coffee I made for 20 employees, my first piece of coverage, my first promotion and my first move into another role.. I still get that sparkle and excitement in every role I do now 12 years within the industry.. call me cheesy but PR definitely runs within the blood for me. I’d like to think these are some additional values and points I’d add that are as important as the usual advantages of a well experienced PR senior consultant in the consumer space. I think passion and a love for something definitely opens the doors for further innovation and growth during many projects, campaigns and day to day tasks. PR is busy, ever changing and it’s one of those roles that you stick by and get to grips with or don’t. What do you think of these tips? I’m not expert, just throwing my opinion out there: 1. Media Relationships: A seasoned PR expert has established connections with key media outlets, making it easier to secure valuable coverage for your brand. 2. Strategic Planning: They can develop strategic PR plans tailored to your brand's goals, ensuring maximum impact and ROI. 3. Crisis Management: With their experience, they can effectively navigate and mitigate crises, safeguarding your brand's reputation. 4. Industry Insight: A PR expert with genuine industry knowledge can offer valuable insights and trends, helping your brand stay ahead of the curve. 5. Creativity: Their passion and love for the industry drive creative PR campaigns that capture attention and resonate with consumers. 6. Brand Advocacy: They become passionate advocates for your brand, conveying its values and messages authentically to the media and public. 7. Networking: With their extensive network, they can open doors to new opportunities, partnerships, and collaborations for your brand. 8. Adaptability: In a constantly evolving media landscape, their understanding allows them to adapt strategies quickly to stay relevant and effective. 9. Storytelling: Their genuine love for the industry translates into compelling storytelling that engages audiences and strengthens brand identity. 10. Results-driven: Ultimately, their expertise and passion translate into tangible results, driving brand awareness, reputation, and consumer trust. #prconsumer #prtips #prjobs #prfreelancer #pruk #publicrelations #prreads #prb2c

Do you live and breath cultural trends? We're not just looking for your average Instagram aficionado. We're looking for someone who decodes trends on TikTok before they become viral, like predicting the next Lasagna Soup moment, and understands turning trends into big campaigns, with tight timelines, like it's their middle name. We're doing everything from building up new brands and reinvigorating legacy brands. Disrupting categories and inserting brands into worlds that they have no business being in, all while making them standout in seas of CPG sameness. We push boundaries that spark conversations. Does this interest you? Hit me up! We're hiring at all levels. #hiring #food #CPG #beverage

At a very interesting scaleup event this week, I was talking in a group of founders and most of them agreed on one thing; they need #PR and #communications but didn't have the money to pay a full timer and most had had a less than positive experience with a freelancer. What became apparent is that their bad experience stemmed from not being clear about what they needed with regards to comms, not really understanding what it could achieve and therefore not having a clear goal and - most importantly - they thought they could just jump right in and 'be in the FT'. What could have been different for these companies? 🔹 Firstly, they need to get their foundations right; audience segmentation, channel mapping, messaging and a clear #strategic plan. A lot of people think their marketing people have done this job and it can just be rolled out across any discipline. But, if you're moving to longer term activity like PR, all that work needs auditing against your new objectives. Remember that you can't build a solid house without a base. 🔹 Once you have that in place, you'll need to plan out your tactical execution, integrating each element with your sales and marketing. There is a lot of overlap between the disciplines and a solid plan that incorporates every channel will ensure efficient across the team, as well as consistent and impactful communications. 🔹 The final step is measurable roll out, which needs to be a sustained effort. PR won't yield overnight results and you won't know what is changing if you aren't tracking against stringent KPIs. I always recommend a #brand awareness and sentiment exercise at the start of a contract, which can be used for regular [at least annual] benchmarking. That will be the best show of whether activity is moving the dial for you. A lot of the initial work can take up resources that growth organisations don't really have. But, it is worth doing. Hiring in senior, strategic consultancy to get the fundamentals in place and support your marketing team can be a strong alternative to hiring a CCO. The most important thing is to find someone who understands your brand and who you can be honest with. If you need some senior comms support or just have a question about how you could get started, do feel free to drop me a line!

Media agencies in the APAC are spending close to 30% on PR and nearly 70% on other digital mediums. There’s a huge shift towards digital comms that is causing PR budgets to thin out. This is one of the many challenges we discussed during exchange4media’s 3rd PR and Corp Comm 30 Under 30. PR in Asia-Pacific is relatively younger than PR in America, and there are a lot of differences that make it unique. But still, the challenges stem from the same thread. Here’s a detailed breakdown: [1] Understaffing and Hiring Challenges: Finding the right people for PR roles, both on the corporate and agency sides, remains a common challenge. People may not even choose PR as a career option because parents hold a lot of sway over career choices in APAC. Compared to America, PR agencies are severely short-staffed. While there are 100’s of people in an American branch, there may be only 5 in Asia. [2] Proper Budgeting: Most clients allocate a relatively small portion (around 10%) of their marketing budgets for PR to media companies. The rest goes to:  -Advertising -Media Buying -Digital Marketing There’s this FOMO about riding the digital wave that’s thinning out the budgets. However, in this overload of digital info, PR is effective as it focuses on genuine storytelling. Hence, budgets for PR are improving gradually. [3] Crisis Management: With social media and instant communication at their peak, a media crisis can occur at any time. Crisis management is the need of the hour, and with AI advancing daily, the chances of fake news are only going up. PR professionals will need new and improved strategies to: -Identify potential crises,  -Monitor social media in real-time  -Respond effectively and authentically This was a very insightful discussion, thanks to the wealth of knowledge my fellow panelists (Jyotsna Dash, Gargi, Abhishek & Ziauddin Adil) brought to the table. PR in the APAC realm is changing, and I’m excited about the new opportunities.  Grateful Karan Bhatia I Annurag Batra for creating such pedestal for #relevantconversations #PR #publicrelations