Becca Magnus’ Post

Who doesn’t love a summer pop-up? 🛍️ ✨ Brands are using this season to boost their visibility and tap into the excitement of increased foot traffic and consumer spending. From @gucci East Hampton airstream serving coffee for a week to Hailey Bieber’s ‘pocket-sized’ @rhode pop-up in Soho, and @dossierperfumes three-day perfume stint in Soho, these pop-ups create a sense of urgency and exclusivity. Not only do they generate buzz and press, but they also provide a smart PR strategy without the year-round overhead of a storefront. It’s a win-win for businesses looking to bring the heat this summer! Have you visited any pop-ups this summer? 💭 #summerpopup #popupshop #rhode #rhodepopupnyc #gucci #dossier #dossierperfumes #businessstrategy #prstrategy #nyc

We all have a soft spot for Matthew Perry, and in honor of him, let's delve into the top three business lessons we've gathered from Friends. Firstly, remember that significant things can transpire over a simple cup of Joe. When it comes to business, nothing beats the power of face-to-face interaction. Secondly, perfection isn't the name of the game; memorability is. Lastly, trends matter. Think about the ripple effect of Jennifer Aniston's iconic haircut. Similarly, in business, creating something that others can mimic or adapt can cement your place in people's minds. These insights from Friends aren't just amusing, they're beneficial. They underscore the significance of personal connections, the allure of being memorable, and the importance of keeping up with the trends. #BusinessLessons #FriendsTVShow #MatthewPerry

𝗛𝗼𝘄 𝘁𝗼 𝗴𝗶𝘃𝗲 𝗽𝗲𝗼𝗽𝗹𝗲 𝗮 𝗰𝗼𝗺𝗽𝗲𝗹𝗹𝗶𝗻𝗴 𝗿𝗲𝗮𝘀𝗼𝗻 𝘁𝗼 𝗯𝘂𝘆 𝗳𝗿𝗼𝗺 𝘆𝗼𝘂 Before you watch the video, let me give you some quick context.  I am spending more time these days on the beautiful Central Coast and love an excuse to get out into my backyard to record a few videos to inspire you. On this particular day, I was experimenting with the best way to face so you get a view of the beautiful landscape behind me.  Turns out the sun was causing a little havoc with the lighting, but hopefully it does not dampen your engagement with what I have to say. The hat (because many have asked) came from a local who knows a thing or two about hats.  He has fitted hats for some of the biggest names in the country.  In fact it was not even his store (he doesn’t sell hats anymore anyway). Am I over-sharing here or is there a point to this story…? Go on, watch the video because it’s not about hats or landscapes, it’s about a compelling reason for people to buy from you. #salesstrategies #messaging #storiesthatmatter

Remember my post on breakthrough PR? (https://lnkd.in/g2ZMViRh) Well, here's why and how this one from e.l.f. works: 💄 E.L.F. BEAUTY creates affordable, professional quality makeup and skincare. Their vegan and cruelty-free identity is a perfect complement to Liquid Death's crusade to end plastic bottles. 💄 This campaign is a timely and hilarious zig-to-the-zag of the "clean girl" and "mob wife" looks, with packaging and copy that nods to the nostalgia of the Millennial emo kid. Wrap it all up in a ✨ limited availability ✨ bow for a hint of urgency and exclusivity, and you've got a campaign worth talking about. Cheers to these two disruptors for an absolutely ☠️ killer ☠️ mashup, with packaging and copy worth ☠️ dying for. ☠️ _____ I’m accepting new fractional work and consulting clients! With more than 12 years of experience building the reputation and relevance of brands, I lead a full portfolio of strategic #communications work with curiosity, courage, and creativity. From a Fortune 500 to mid-size ad agencies, I’ve served as trusted counsel to senior leaders, championed brand-boosting #publicrelations campaigns, and built and executed reputation-enhancing corporate storytelling platforms. Let’s chat!

Things that brightened my week? This Reel! Low-key obsessed with Elizabeth Brock-Jones - everything she's doing and especially her Sneaker Prof account over on Instagram. I'm resharing her latest reel here because it's such a wondering community-making opportunity and a way to share the love! ❓ Trying to break into the sneaker industry: Ask a question 💡 In the sneaker industry: Answer a question https://lnkd.in/dxGn3FC4

Dress the attitude by Peculiarly Positive Perspectives Dressing the attitude is about expressing our personality, values, and beliefs through our appearance. It involves choosing clothing that reflects our individual style and paying attention to details like accessories. Dressing the attitude also involves considering the occasion and the message we want to convey. Our clothing choices can significantly impact how others perceive us, so it's important to dress the attitude and make a positive impression. via YouTube https://lnkd.in/ggkhvYEk

“What you wear matters. It makes people feel something. It makes people realize that you put in effort.” - Usher in a recent interview with Vogue Magazine The keyword that stands out to me is "feel". Feelings can be both external and internal. It could be the fabric of your clothes being soft or discovering jeans that are comfortable when sitting. However, I believe that internal feeling is something deeper. Getting dressed in something you love makes you stand a little taller, and conquer that to-do list with a kick-ass attitude. When you show up for yourself people notice. #personaldevelopment #confidenceboost #showupforyourself https://lnkd.in/enB5RRUs

The power of storytelling is strong. A compelling narrative can and will change a mass mindset. So who would you like to tell your story? https://lnkd.in/g78rz2mc

Fan of Stanley tumblers?  These tumblers are so popular that they have sparked fights, camp-outs and chaos at Target stores across the US. What makes these tumblers so desirable? And how can you get your hands on one without risking your safety? 📍Find out in my latest blog post, where I explore the phenomenon of the Target Valentine’s Stanley tumbler. #stanley #target #valentinesday #blog #marketingdigital #trendingnews

🌟 Embrace the Unplanned Journey! 🌟 I wanted to share a personal journey I'm embarking on, and it's all about embracing the unexpected. As someone deeply passionate about helping others declutter and organize their wardrobe, I should of course lead by example. However, I have to admit that I've lost it during the last challenging months and it's time to get on track again. I had this strong impulse to share my journey and take on board all the ladies who want to declutter and reorganize their wardrobes as well. I'm thrilled to announce the launch of the "Declutter Wardrobe Challenge" – a 10-day(ish) adventure into the world of wardrobe transformation! But here's the twist: I have no fixed roadmap. 🗺️ I'm taking this journey step by step, embracing inspiration and spontaneity. 🚀 Why, you ask? Because I've come to realize that sometimes, the most magical transformations happen when you let go of rigid plans and follow your intuition. And... I'm doing this while juggling my business, my job, and taking care of my two little girls. It's a real-life test of how we can all achieve our goals while navigating the whirlwind of daily life. The "Declutter Wardrobe Challenge" is not just about tidying up our closets; it's about checking in with our body, our style and making room for growth. 🌈 I invite each one of you to join me on this exciting journey. Let's support each other, share our wins and challenges, and inspire one another to create spaces that bring us joy and peace. Ready to embark on this adventure with me? Simply sign up for the challenge. Link in the first comment :) Let's prove that we can achieve greatness even without a rigid plan. Together, we'll transform our wardrobes, our spaces, and our lives. 🌟 #WardrobeTransformation #InspirationJourney #DeclutterChallenge #Transformation #LinkedInCommunity