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We've teamed up with Captain Cause to revolutionize loyalty programs, empowering you to support social and environmental causes. Through our partnership, ALL members can easily donate reward points to causes they care about. Through this partnership with Captain Cause, members of our loyalty program ALL can now easily donate their reward points to organizations aligned with their values. These points are converted into funds, directly supporting causes close to their hearts. Through a transparent process, members can track the progress of their donations and rest assured that 100% of contributions go directly to their chosen association. Brune Poirson, Accor's Chief Sustainability Officer, emphasizes the importance of involving customers in sustainable transformation, "with Captain Cause, we are sharing the belief that companies have an important role to play in helping to provide solutions to environmental and social challenges. This initiative represents a powerful lever to involve our customers, by giving them a tangible role in helping to achieve our sustainable transformation, while offering them the chance to make a practical contribution at their own level. A 21st century company must be built on working together and contributing to making a positive impact." Learn more about the Impact 👇

Innovation in Loyalty: Four Ways Accor Enables its Clients to Make a Positive Impact

Innovation in Loyalty: Four Ways Accor Enables its Clients to Make a Positive Impact

group.accor.com

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