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In the latest Red Flower Factory blog: We sat down with Giorgio Scarella, the Global Head of Consumer & Shopper Understanding for ice cream at Ferrero, one of the leading names in chocolate and confectionery. 🎉🍦 In this insightful conversation, we delved into: ⚡️ Gen Z's expectation for speedy product innovation and how Ferrero is adapting to meet these demands. 📖 The crucial role of transparent and consistent brand storytelling in building trust and loyalty. 🍨 The importance of creating unique and memorable experiences for ice cream fans. Giorgio shared some fascinating insights into how Ferrero is navigating the ever-evolving landscape of consumer expectations, especially among the younger generation. Don't miss out on these valuable perspectives from a leader at the forefront of the industry! Read more using the link in the comments below! #ConsumerInsights #GenZ #ProductInnovation #BrandStorytelling #Ferrero #CustomerExperience #ConfectioneryIndustry

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