The Red Flower Factory’s Post

The poor Firecracker. Every day is a school day. She’s sitting doing some schoolwork and scoffing Ferrero Rocher which a very lovely house guest gave us last weekend. So I say, bite into it carefully … Ferrero places a significant emphasis on R&D to maintain its edge in the competitive confectionery market. As a privately owned family business, it allows itself longer investment payback than its corporate peers. The company invests in R&D to innovate its products, improve quality, create new manufacturing processes that ensures its sweets are yummy and distinctive. … a notable example of Ferrero's investment in R&D and innovation is its patents for the Ferrero Rocher. The chocolate is unique for its multi-layered structure - a whole hazelnut encased in a thin wafer spherical shell filled with hazelnut chocolate, coated in milk chocolate and chopped hazelnuts. The production process and the shell itself are both patented. Those of you that were in the UK in the 90s (I was only just born obvs) will remember the triumph of kitsch that was the 'Ambassador's Party' Ferrero Rocher ad as a glamorous guest declares: “Ah, Monsieur, with these Ferrero Rocher you're really spoiling us”. I’ve just explained to The Firecracker that this is what adverts used to be like: https://lnkd.in/eUvbjJ8N. You see, if you think I can be a Consumer Products and Retail bore at work … just imagine living me with 😂 #FMCG #ConsumerGoods #Retail #RethinkRetail #RethinkRetailTopExpert RETHINK Retail

Brand collabs might not be new to some industries, but in recent months, we've seen more collabs across the #CPG industry than ever before. As Lukas Cartmell, Highlight account executive and apparel specialist explains: “Orgs are doubling down on their core brands and trying to use their brand equity to create new lines instead of starting from scratch.” It makes perfect sense—if you already have two products consumers love, how can you double-down on that loyalty with a collab that unlocks new ways of delighting shoppers, discovering or producing new occasions or use cases, or meeting unmet needs? In this blog we're listing ⭐ 12 collabs ⭐ (plus a bonus!) across food and beverage categories. See the full list of innovators here: https://lnkd.in/dEqB4aVk S/O Reebok PepsiCo Molson Coors Beverage Company Fishwife Pepperidge Farm McCormick & Company Kellogg Company The Clorox Company Oatly Carvel Nestlé Keurig Dr Pepper Inc. Just Born, Inc. FLY BY JING Our Place Pringles The Caviar Company Danone Coperni Paris Mondelēz International OLIPOP PBC

The secret to Ferrero's success ? Not only their products but the way they MARKET sets them apart from other chocolate brands. The brand positioned Nutella as a breakfast staple and Ferrero Rocher as a symbol of luxury. The brand excelled at deep consumer insights and innovative campaigns, which created demand. In Australia, Ferrero sponsored the national soccer team, aligning Nutella with a beloved sport and boosting household penetration by 1.2%—an impressive effort for an already popular brand. Ferrero also cracked the Indian market by introducing premium chocolates like Rocher and Kinder Joy at a time when luxury chocolates weren’t a norm. What was their strategy? Focus on premium quality and position themselves as a treat worth indulging in, elevating them above their competitors. Beyond sales, Ferrero’s commitment to ethical practices—like sourcing palm oil sustainably and fighting child labor—has built a brand that consumers can trust. Their marketing doesn’t just sell products, it sells VALUES. Ferrero’s marketing genius lies in its ability to not only satisfy cravings but also connect with consumers through purpose-driven campaigns, making it a leader in both taste and trust. Today, Ferrero holds 8% of the world’s chocolate market and is the leader in Western Europe with 18.9% share. Which is your favourite chocolate brand ? I'd love to try them out and study how they market. #Ferrero #marketing #chocolate #branding

C for Competition. C for Customer “Obsess about customers, not competitors” – Jeff Bezos It is natural for brands to focus on competition but how much is too much? The best teacher in this regard is always the customer!!! The enchanting world of brands is filled with lessons in this regard. Iconic brands have learnt the fine art of balancing competition obsession & customer centricity, thanks to the lesson learnt the hard way. Brands - high and mighty - have fallen prey to competition obsession. A brand no less than Cadbury learnt its lesson the hard way. The year was 1967. Cadbury wanted to broaden its portfolio in the booming countline sector in UK. A segment dominated by Mars Bar. In its quest for additional market share, Cadbury went ahead with creation of a chocolate bar that was to appeal to Mars Bar consumers but one which was different enough to avoid ‘me-too’ product trap. Consumer research prior to the product launch threw a dilemma for the brand – The closer the chocolate bar recipe was to Mars bar – the higher it scored in blind taste. However, the more negativity is showed in branded form given high affinity of consumers with Mars. On the other hand, differentiated recipes tested didn’t come closer to Mars bar recipe in blind test. Left with an option of choosing between tried and tested recipe vs differentiated recipe, brand chose the ‘safer’ way and went ahead with a chocolate bar which was similar to well accepted Mars Bars. Launched with the name AZTEC, the new chocolate bar launched in 1967 in UK was advertised as something new and exciting. The product however was too similar to Mars Bar to live up to the advertising promise. Cadbury AZTEC didn’t fare well and was discontinued eventually. Cadbury AZTEC is a firm reminder that while it is good to keep an eye on competition moves, the long-term sustainability of business & brand is better achieved through obsessive, compulsive, customer obsession. What are your thoughts about striking the fine balance between competition & customer focus? #CustomerInsight #Customerbehaviour #Brand #Marketing #CustomerObsession #CompetitionFocus

Customer obsession vs Competition focus : Lessons from Cadbury “Obsess about customers, not competitors” – Jeff Bezos It is natural for brands to focus on competition but how much is too much? Iconic brands have learnt the fine art of balancing competition obsession & customer centricity, thanks to the lesson learnt the hard way. Brands - high and mighty - have fallen prey to competition obsession. A brand no less than Cadbury learnt its lesson the hard way.   The year was 1967. Cadbury wanted to broaden its portfolio in the booming countline sector in UK. A segment dominated by Mars Bar. In its quest for additional market share, Cadbury went ahead with creation of a chocolate bar that was to appeal to Mars Bar consumers but one which was different enough to avoid ‘me-too’ product trap.   Consumer research prior to the product launch threw a dilemma for the brand – The closer the chocolate bar recipe was to Mars bar – the higher it scored in blind taste. However, the more negativity is showed in branded form given high affinity of consumers with Mars. On the other hand, differentiated recipes tested didn’t come closer to Mars bar recipe in blind test.   Left with an option of choosing between tried and tested recipe vs differentiated recipe, brand chose the ‘safer’ way and went ahead with a chocolate bar which was similar to well accepted Mars Bars. Launched with the name AZTEC, the new chocolate bar launched in 1967 in UK was advertised as something new and exciting. The product however was too similar to Mars Bar to live up to the advertising promise.   Cadbury AZTEC didn’t fare well and was discontinued eventually.   Cadbury AZTEC is a firm reminder that while it is good to keep an eye on competition moves, the long-term sustainability of business & brand is better achieved through obsessive, compulsive, customer obsession.   What are your thoughts about striking the fine balance between competition & customer focus?   #CustomerInsight #Customerbehaviour #Brand #Marketing #CustomerObsession #CompetitionFocus

"Sip, Share, and Soar: The Delicious Power of Brand Cross-Pollination!" It's great too see brands unite, creating a delicious ecosystem that leaves customers craving for more! 🌐🍫 🎉 Breaking News: Cadbury is venturing into uncharted territories with its maiden voyage into the bottled milk drinks category in the UK and Ireland! 🥛🚢 Brace yourselves for a delightful fusion of Cadbury's iconic taste with the convenience of bottled refreshment. What's more intriguing? The long-lasting ambient recipe grants these treats a three-month shelf life! 📅🍬 🚀 The Power of Cross-Pollination: Think about your favourite brands as interconnected islands in a vast sea of consumer choices. Now, imagine the excitement when these islands collaborate, allowing their loyal customers to seamlessly travel from one to another! 🏝️🤝 🍫 Cadbury's Sweet Symphony of Success: As we dive into the statistics, the impact of brand cross-pollination becomes crystal clear. Cadbury's move into bottled milk drinks is not just a bold step; it's a strategic leap towards meeting evolving consumer demands. Did you know that 78% of consumers are more likely to choose a new product from a brand they already know and trust? 📈🔍 🌐 The Ecosystem Effect: By bridging the gap between confectionery and beverages, Cadbury is creating an ecosystem where brand loyalty knows no bounds. Customers who savor the rich, creamy delight of a Dairy Milk bar can now seamlessly transition to the refreshing world of Cadbury's bottled milk drinks. It's not just about expanding product lines; it's about expanding experiences! 🍫➡️🥛 📊 Educating the Industry: The success of cross-pollination lies in its ability to enhance customer experience and boost brand affinity. According to recent industry reports, brands that diversify their offerings witness a 22% increase in customer retention. This isn't just about selling products; it's about building relationships that stand the test of time. 🤝📈 🎊 Join the Sweet Revolution: It's a win-win for both brands and consumers alike, creating a tapestry of flavours that keeps us coming back for more! 🎊🍫 #BrandCrossPollination #CadburyAdventures #SweetSuccess Remember, the world is sweeter when brands collaborate! 🌍💖

Unwrapping Sweet Success with Cadbury Dairy Milk! Dive into the world of Cadbury Dairy Milk, where chocolate isn't just a treat—it's an experience! 🍫✨ In my latest case studies, I will unearth how this iconic brand has mastered the art of creating emotional connections, building brand loyalty, and driving innovation. Let's unfold these stories together and get inspired by Cadbury's journey of sweet triumphs! 🌍💜 I would love to know your valuable inputs in below 👇 comments box ☑️. #CadburyDairyMilk #BrandSuccess #MarketingMagic #SweetStories #Innovation #BrandLoyalty #MarketingCaseStudy

🍫 Ever wondered about the brands behind your favorite snacks? Mondelēz International is home to a variety of beloved names, from iconic chocolate bars to popular biscuits. Exploring brand ownership reveals how companies like Mondelēz shape consumer preferences and market trends. This insight is crucial for understanding a company's market presence and growth opportunities. #WhoOwnsWhat #BrandOwnership #Mondelēz #SnackIndustry #InvestmentInsights

📈How can you be Meaningfully Different to More People? Join this 8-min conversation with Heineken's Global CMI Director, Tony Costella, and Kantar’s Jane Ostler, as they discuss how #Heineken maintains differentiation in mature and new markets and continues to thrive as a leading alcohol brand, with great success in premiumisation for their category. Discover the routes they’ve explored to achieve it and how they operationalise Be Meaningfully Different to More People through #innovation, #distribution and #customerexperience. Kantar’s data shows that being Meaningfully Different to More People commands 5x penetration today and real advantage in penetration growth over the next two years. To find out more about the Blueprint for Brand Growth: https://lnkd.in/gbnn9ZcG #BeMeaningfullyDifferenttoMorePeople #BlueprintforBrandGrowth

📈How can you be Meaningfully Different to More People? Join this 8-min conversation with Heineken's Global CMI Director, Tony Costella, and Kantar’s Jane Ostler, as they discuss how #Heineken maintains differentiation in mature and new markets and continues to thrive as a leading alcohol brand, with great success in premiumisation for their category. Discover the routes they’ve explored to achieve it and how they operationalise Be Meaningfully Different to More People through #innovation, #distribution and #customerexperience. Kantar’s data shows that being Meaningfully Different to More People commands 5x penetration today and real advantage in penetration growth over the next two years. To find out more about the Blueprint for Brand Growth: https://lnkd.in/gTe6wsM6 #BeMeaningfullyDifferenttoMorePeople #BlueprintforBrandGrowth