The Red Flower Factory’s Post

We are part of a broader ecosystem of CPG experts. This expertise anchors our strategy at TRFF, where we help brands realign to appeal to tomorrow’s leaders from the Next Gen. So, who do we work alongside? Sevendots empowers sustainable long-term growth for CPG brands. Their team of senior industry experts help brands to accelerate sustainability strategies, drive growth in their category and approach new markets. Moment10 fuels and validates growth opportunities for brands in the CPG space. Their consultants provide perspectives and actionable insights brands can rely on, with the authentic voice of the consumer at its core. Together we collaborate, sharing insights and advice with each other. You can read more about our sister companies on our website (link in the comments!). 

To celebrate Coffee Week, our team took a trip to Blank Street Coffee! From their minimalist design to their smart and stylish partnerships, Blank Street is redefining the coffee experience. In our latest video, we look at how they blend culturally relevant trends with a strong sense of aesthetic – it's great coffee meets innovative brand activations! ☕ Take a look and discover more takeaways from us. And in the mean-time: What’s your go-to coffee order? #CoffeeWeek #BlankStreetCoffee #CoffeeCulture #Innovation

Social media has changed a lot since its inception. To quote our teammate Gaby in our latest video, social media is not ‘social’ anymore – it's just media. What does she mean by this? Social media has become an ad and influencer-focused experience for the most part, which is a far cry from the initial intention of connecting us with our friends and loved ones. However, with new app developments, and a push from consumers who are unfollowing celebrities and rejecting the #ad, the landscape is beginning to change. Can we put the social back into social media? Check out our latest blog post to learn more about the big developments in social media and what up and coming platforms might make all the difference to your brand. #SocialMedia #DigitalTrends #FutureOfSocial #SocialNetworking

Have you heard of the “brand fanaticism” trend? This year, beauty writer Sable Yong released Die Hot with a Vengeance, a collection of essays exploring beauty and self-expression. To celebrate, she teamed up with NYC-based Hoax Parfum to create a limited-edition fragrance with bold notes of leather, vanilla, and plum, embodying the book’s rebellious tone. Limited to just 250 bottles, this exclusive scent tied into the growing trend of "brand fanaticism"—where passionate, public displays of loyalty to niche brands become a counter-intuitive status play. #BrandFanatics #BeautyTrends #LuxuryFragrance #GenZMarketing

Have you seen these extreme TikTok trends? 👀 In our latest video we uncover two of the strangest TikTok trends currently gaining traction—both playing on aesthetics in ways that could have negative or harmful effects. ‘Morning Shed’ and ‘Fridgescaping’ are doing the rounds. One which plays into serious beauty consumerism and unreasonable standards, while the other comes with a health warning – don't put lead objects in your fridge! Confused? Watch now to find out what these trends entail. How should brands navigate and respond to these trends? Should they get on board, or bypass them altogether? We’d love to hear your thoughts—share your take in the comments! #TikTokTrends #SocialMediaInsights #BrandStrategy 

Can you spot the Gen Z sense of humor? 👀 Humor-driven advertising is becoming a go-to strategy for brands looking to connect with Gen Z, who thrive on playful, relatable, and lighthearted content. A few standout examples: 🏧 Monzo x Greggs: ATM machines dispensing sausage rolls—a quirky, unexpected twist that grabs Gen Z’s attention. A great example of an unexpected partnership experimenting with unique experiences and shareable moments. 🍕 Glide Pizza: Total chaos in a video, developed alongside a creative influencer in a ridiculous outfit offering free pizza via a QR code. It made for authentic and surreal silliness which was primed to go viral! 🥣 Surreal Cereal: Hopping on the "brat" trend intentionally late, this brand embraced self-deprecating humor to connect with an audience that appreciates irony and cultural awareness (as well as authenticity!). What other funny campaigns have you seen? 🤔 #GenZMarketing #HumorInAdvertising #BrandCampaigns #ViralMarketing #CreativeAdvertising #ConsumerEngagement

Unpacking the Stat: Financial Literacy Edition! 💡 Did you know? A significant 32% of global Millennials and 30% of Gen Z feel financially insecure, with 55% of Millennials and 56% of Gen Z living paycheck-to-paycheck (1). Gen Z, in particular, is eager for financial guidance. This savvy generation actively seeks insights across various online platforms, especially on social media. From January 2023 to April 2024, video posts on financial content skyrocketed by 373% on TikTok! (2) So, how can your brand resonate with money-conscious Gen Zers? 💰 Deliver Money-Saving & Value-Maximizing Tips: Offer practical advice that helps them stretch their dollars further and shows awareness of the concerns Gen Zers are facing. 👯 Lead with Entertainment: Even serious financial topics can be engaging. Add a fun spin to make it relatable and shareable. 👩🏼🎨 Leverage Platform-Specific Creative Tools: Utilize native tools and unique features to craft content that stands out. Here’s where paring with creatives who really know their stuff really comes into play – insider knowledge pays off! ⚡️Maximize Full-Funnel Connectivity: Ensure a seamless experience from awareness to action, capturing Gen Z's attention at every stage. Sources: 1.     Deloitte, Gen Z and Millennial Survey, 2024 2.     TikTok for Business #FinancialLiteracy #GenZ #MarketingInsights #BrandStrategy #DigitalMarketing

Happy National Mini Golf Day! ⛳ We decided to take a break from the office and hit the mini-golf course for some fun and friendly competition. Like lots of other Gen Zers, we were keen to get into some fun offline experiences. Check out the video for highlights from our day out! 🌟 #TeamBuilding #NationalMiniGolfDay #Unplugging

Have you heard about Gen Z’s growing trend of unplugging? It’s going way beyond deleting social media or switching to flip phones—some young people in China are actually checking into “junior nursing homes.” These unique spaces—hostels, resorts, and cafés—are designed to help Gen Z and millennials disconnect, recharge, and enjoy activities like hiking, gardening, and socializing. Curious how this fits into the broader trend of seeking out offline experiences? Watch our video to explore how brands can tap into this movement! 🎥👇 #OfflineExperiences #BrandStrategy #IRLMarketing

Gen Z loves nostalgia! Here’s an update on this important trend. The beauty industry is still seeing a surge in nostalgia, with the "Teenage Dirtbag" aesthetic capturing the hearts of Gen Z. This trend is all about embracing the rebellious, carefree spirit of the early 2000s, blending it with a modern twist. From smudged eyeliner and undone hair to the revival of iconic '90s brands like Urban Decay and Hot Topic, this look is both a nod to the past and a statement for today. Take ColourPop as a great example: They released a “grunge collection for all emo babes.” Chief revenue officer Vivian Weng said of the release: “We knew that we hit on something. On launch day, we sold through more than half of what we anticipated to sell over a three-month period.” Brands are tapping into this trend by offering products that evoke a sense of youthful rebellion while also resonating with Gen Z’s love for authenticity. The "Teenage Dirtbag" vibe isn’t just about fashion; it’s a full lifestyle, influencing everything from makeup choices to social media personas. And indeed, the nostalgia trend goes way beyond any one category: Gen Zers are nostalgic for another time – from retro experiences and going offline, there are a multitudeof ways this trend continues to unfold. Take a look at our latest blog for way more insight into this trend and how it continues to evolve, capturing the attention of Gen Zers worldwide. 👇 #BeautyTrends #GenZ #Nostalgia #MarketingInsights