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People have been glued to #Paris2024, following sports and narratives they wouldn't otherwise engage with.   With so many broadcasters, brands and stakeholders in sport vying for this attention, we have picked out 5️⃣ examples of Olympic content that have successfully broken mainstream culture.   Yusuf Dikec 🔫 🇹🇷  The discussion around the silver medalist shooter has now gone far beyond the nonchalant approach to his craft. Our research team have reported on him so often, they feel they know him personally. https://lnkd.in/gp_KMm-Q   Snoop Dogg and Horses 🐎  Snoop's involvement at #Paris2024 was always going to create plenty of viral moments, but his enthusiasm for horses, whilst decked out in full attire has tickled the imagination more than his other escapades. https://lnkd.in/gRp4Pjiy   Pole Vault Fail 👀 The unfortunate nature of Anthony Ammirati's exit from the pole vault was always going to be the stuff of internet legend. The incident speaks for itself.... https://lnkd.in/ecKQyrpA   The Pommel Horse Guy 🤸 Stephen Nedoroscki's unassuming nature, solving Rubik's cubes whilst waiting to steal the show on the pommel horse, has won hearts everywhere. His Clark Kent looks only add to his unlikely hero status. https://lnkd.in/gDnhxUid   The Olympic Muffin 🧁 Norwegian swimmer Henrik Christiansen kicked off the viral obsession, but now the muffin has taken on a life of it's own, with other athletes pushing it beyond his grasp and into internet culture. https://lnkd.in/eaNY8agF 📸: ©Olympics / ©NBC / ©Monica Burton / ©RK Jackson / ©Dave Winter/Shutterstock #Olympics #SportsMedia #SportsCulture

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