Vice President - APAC @ Eagle Eye | Real-Time Loyalty, Offers and Subscriptions 🔴 Author of Retail's Last Mile
Are you in the hospitality sector and considering your loyalty and promotions strategy for 2024? You may be interested in this article about the innovative "PizzaExpress Club" loyalty program. Based on a strategy that pivots away from traditional ‘deep discounting’ mobile app models, the Club instead delivers greater value through free rewards every time members dine. Click below to read the story behind the Club and how it broke conventional loyalty scheme norms, in a piece written by PizzaExpress's Digital & Loyalty Director Arslan Sharif in Restaurant Magazine. https://lnkd.in/eyvrhuJt
CEO | Board Member | Trustee | AI, Media, Data, Customer Loyalty
8moIt’s a good one !