🗳 This new Reformation collaboration gets my vote!
Titled 'You've Got the Power' 👉 Reformation collaborates with American political icon Monica Lewinsky to bring a perfectly tailored, high-quality, sustainable collection.
The purpose? 🤔 To remind people to vote.
🗣 “It’s pretty simple: Voting is using our voice to be heard and it’s the most defining — and powerful —aspect of democracy,” Lewinsky said in a statement about the campaign.
So, did it work? ⤵
⏳ Within its first 48hrs, the campaign generated more than $2 million in media exposure.
🤳 The Instagram post alone generated $96,000 (MIV).
"By teaming up with Reformation for the 'You’ve Got the Power' campaign, Monica Lewinsky brought an astonishing level of attention and gravitas to the sustainable brand," said Stacy Jones, Founder and CEO of Hollywood Branded 🌟
So, 🙋♀️ why does this get my vote?
💪 It ties in the power of fashion and voting by demonstrating how fashion can make someone feel powerful, yet so can having your say in the next election.
🤝 It's another great example of unusual brand X celeb collaborations - see Snoop Dogg and Martha Stewart with BIC.
🗳 100% of the proceeds from the 'You've Got the Power' limited edition sweatshirt go to Vote.org - demonstrating Reformation's commitment to its campaign message.
What do you think of Monica Lewinsky X Reformation? 👉 What other brand/celeb collaborations do you like? Share your thoughts below!
📲 And whilst you're here, if you're looking for a great LinkedIn account that shares the latest:
✅ social media news
✅ campaigns
✅ inspirational stories
✅ and all around goodness
you're looking for me - so drop me a follow and let's connect if you're in the creative field or looking for creative services!
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Merchandising, Marketing and Sustainability
7moThis is why I love reformation, not only do you guys make the best fitting clothes on a reasonable price range but also come up with the freshest ideas ever. It’s quite obvious that your team is filled with original thinking visionaries.