What an incredible year it's been for amp sound branding Landor! It's a real pleasure to be on this exhilarating journey with you all! 2024 promises to be even more exciting. Here are some of the sonic trends we are expecting: -The meteoric rise in demand for scalable, on-brand music and voice. We have the only AI based, generative music platform on the market, creating ownable, branded music in an instant. -Increase in highly personalised user experiences, which include instantly customised music, tailor made to the users preferences and languages. We have pioneered this with some of brands this year, but expect a boom in the next year(s). It's not enough anymore to simply cut through the noise, you also need to match the mood to the moment, the tone to the receiver's personality, and say it in the right language.... -UX/UI and brand voice will become more and more important. The next frontier in sonic branding and something we at amp sound branding Landor have been spending considerable time on in 2023. What are some of your sonic predictions for 2024?
2023 was a monumental year for amp. Sonic success permeated the past 12 months, echoing throughout our creative brand work, strategic partnerships, tech innovations, award nominations, panel discussions, thought leadership contributions, and editorial efforts. Thank you to our global teammates. Thank you to our clients. Thank you to our partners. Thank you to our new colleagues at Landor and WPP. Thank you to all the countless collaborators along the way. Together, we've set a new standard. As we spotlight note-worthy accomplishments this year, we eagerly look forward to the upcoming chapter 🚀🎵 Super sonic salutations from amp! Please enjoy our highlight reel from a record-setting year.
