Rema Vasan’s Post

TL;DR 📖TikTok Tests New Desktop-Based Tools for Creators and Marketers ✅Key Takeaways: - TikTok is testing new desktop-based tools aimed at creators and marketers. - The new tools include insightful analytics and a business suite for creators to better manage their presence on the platform. - TikTok's new studio portal will offer a more comprehensive view of account performance. - Marketers can view performance metrics including follower count, video views and user engagement. - TikTok's new ad management tools will provide an option to create, manage and measure ad campaigns in one place. 🔍Insights: - The testing of these new desktop-based tools indicates TikTok's attempt to expand beyond a primarily mobile platform. - By providing a range of new analytics and business tools, TikTok is making itself a more viable platform for marketers and brands to connect with consumers. - The new studio portal goes beyond surface-level insights, offering a deeper, more comprehensive analysis of account performance. 🧭For Marketers, Brands, & Content Creators: - The introduction of these new tools could make TikTok a more attractive platform for marketing pursuits. - Creators can use the new analytics suite to understand their audience better, optimize content, and increase reach. - Brands can leverage the desktop-based ad management tools to streamline their marketing efforts on TikTok. 🎉Conclusion: - These updates represent a significant step for TikTok in fostering its relationship with marketers and content creators. - This consolidation of tools on a desktop platform can lead to a more user-friendly experience and streamlined operations for brands and creators. - As TikTok continues to add functionality and expand its analytical capabilities, it cements its place as a powerful platform for marketers and content creators alike. #TikTokUpdates #DigitalMarketing #SocialMediaStrategy Update as of 21/12/2023 Follow for more 📈🫡 & Lets connect: https://lnkd.in/dkis_kdf Subscribe to my newsletter here:https://lnkd.in/gA8s2cgk and get ahead of Industry Updates! ------------------------------------------------------------------------------------------------------------------------------- #marketing #tech Comment your thoughts and insights!!

Did you know 60% of revenue is misattributed when using pixel-based #measurement? 🤔 The focus on final touchpoints when measuring campaign performance neglects the influence of earlier interactions, leading to a significant underestimation of the full impact of the media mix. To learn how to measure truer marketing #ROI and uncover the full impact of your TikTok campaigns, dive into our blog: http://ms.spr.ly/6045YXRhH #TikTokForBusiness #TikTokads

Ever wondered how to crack the code for optimal campaign performance on TikTok? Well, the secret's out with TikTok's latest release! TikTok has just dropped a 13-page goldmine of a guide, detailing the ins and outs of crafting ad campaigns that not only resonate but also perform exceptionally on the platform. From structuring your account to mirror the user journey, to leveraging data connections for insightful consumer actions, and even managing budgets and bidding strategies for peak efficiency, this guide is your ticket to advertising success on TikTok. It's a comprehensive toolkit designed to help advertisers navigate the vibrant and sometimes perplexing world of TikTok advertising, ensuring your campaigns hit the mark every time. And while it's packed with insider advice, it's also a reminder to approach these recommendations with a discerning eye, balancing TikTok's insights with what's best for your brand. For a deeper dive into these game-changing strategies, make sure to check out the full article. It's a must-read for anyone looking to elevate their TikTok advertising game. Happy Tuesday! Casey Jones #DigitalMarketing #TikTokAdvertising #CampaignOptimization #CJandCO

Did you know 60% of revenue is misattributed when using pixel-based #measurement? 🤔 The focus on final touchpoints when measuring campaign performance neglects the influence of earlier interactions, leading to a significant underestimation of the full impact of the media mix. To learn how to measure truer marketing #ROI and uncover the full impact of your TikTok campaigns, dive into our blog: http://ms.spr.ly/6048cl0lq #TikTokForBusiness

Did you know 60% of revenue is misattributed when using pixel-based #measurement? 🤔 The focus on final touchpoints when measuring campaign performance neglects the influence of earlier interactions, leading to a significant underestimation of the full impact of the media mix. To learn how to measure truer marketing #ROI and uncover the full impact of your TikTok campaigns, dive into our blog: http://ms.spr.ly/6048cmFu8 #TikTokForBusiness

Did you know 60% of revenue is misattributed when using pixel-based #measurement? 🤔 The focus on final touchpoints when measuring campaign performance neglects the influence of earlier interactions, leading to a significant underestimation of the full impact of the media mix. To learn how to measure truer marketing #ROI and uncover the full impact of your TikTok campaigns, dive into our blog: http://ms.spr.ly/6046clFRw #TikTokForBusiness

Did you know 60% of revenue is misattributed when using pixel-based #measurement? 🤔 The focus on final touchpoints when measuring campaign performance neglects the influence of earlier interactions, leading to a significant underestimation of the full impact of the media mix. To learn how to measure truer marketing #ROI and uncover the full impact of your TikTok campaigns, dive into our blog: http://ms.spr.ly/6041cQYIh #TikTokForBusiness

📣 We've just published a new blog post that can help you understand how to measure TikTok Ads with MMM. We touch on the following topics: - Why It’s Hard to Measure TikTok effect on sales? - What Would Be a Better Metric than a Click? - Media Mix Modeling (MMM) as a Measurement Methodology - Advantages of Using MMM for TikTok - Modern MMM Solutions - Typical Change that MMM Brings Compared to Last-Click Attribution #TikTokAds #MediaMixModeling #DigitalMarketing #AdMeasurement #PerformanceMarketing #TikTokStrategy #MarketingAnalytics https://lnkd.in/dsUSw5ka

Did you know 60% of revenue is misattributed when using pixel-based #measurement? 🤔 The focus on final touchpoints when measuring campaign performance neglects the influence of earlier interactions, leading to a significant underestimation of the full impact of the media mix. To learn how to measure truer marketing #ROI and uncover the full impact of your TikTok campaigns, dive into our blog: http://ms.spr.ly/6049cl0yB #TikTokForBusiness

Did you know 60% of revenue is misattributed when using pixel-based #measurement? 🤔 The focus on final touchpoints when measuring campaign performance neglects the influence of earlier interactions, leading to a significant underestimation of the full impact of the media mix. To learn how to measure truer marketing #ROI and uncover the full impact of your TikTok campaigns, dive into our blog: http://ms.spr.ly/6048cWQEG #TikTokForBusiness