Retention.com’s Post

Today we’re sharing a snapshot of a chat we here at Retention.com had with Brendan Roeschel, VP Retention + CX at Fresh Clean Threads. Brendan’s golden metric is lifetime contribution margin (LTCM) - which means, for you non-e comm folk, the amount made from each customer over the entirety of the relationship. Brendan’s success metric is how quickly the acquisition costs of these customers are paid back once they begin to purchase. When analyzing ways to scale Fresh Clean Threads, Brendan considers increasing repeat purchase rate, growing average order value, and effectively retargeting consumers who have abandoned their carts. Brendan looked to us here at Retention.com to solve the abandoned cart piece 🔥. How quickly are you paying your acquisition costs with your lifetime contribution margin? Are you tracking your LTCM?