Retention.com reposted this
Today we’re sharing a snapshot of a chat we here at Retention.com had with Brendan Roeschel, VP Retention + CX at Fresh Clean Threads. Brendan’s golden metric is lifetime contribution margin (LTCM) - which means, for you non-e comm folk, the amount made from each customer over the entirety of the relationship. Brendan’s success metric is how quickly the acquisition costs of these customers are paid back once they begin to purchase. When analyzing ways to scale Fresh Clean Threads, Brendan considers increasing repeat purchase rate, growing average order value, and effectively retargeting consumers who have abandoned their carts. Brendan looked to us here at Retention.com to solve the abandoned cart piece 🔥. How quickly are you paying your acquisition costs with your lifetime contribution margin? Are you tracking your LTCM?
How does Brendan identify which customers are most likely to make repeat purchases?
This chat was so insightful. Excited to share more from it 🔜
These insights are golden 💯
What's the most effective way to measure LTCM?
Thanks for sharing
Great insights Brendan Roeschel!
23 Year Old Shopify App Founder \\ Serving education-focused popups for 100s of eCom brands
1moIncreasing repeat purchase rate and growing AOV are just so crucial for scaling. And solving the abandoned cart issue with Retention.com? Pure genius.