Today we finish the Brant Pinvidic's "The 3-Minute Rule" and dive into the final, crucial step: the Inverse Pyramid🙃. After the WHAC formula and the Tell, Show, Tell method we continued to transform the way we pitch Return2Career using this third strategy, which ensures your most important points are delivered right from the start, capturing your audience’s attention instantly. A time when this approach truly made a difference was when I was gearing up for a presentation to a group of C-suite executives - leaders who value precision and efficiency above all else. I knew I had to make an impact fast, without the luxury of a gradual build-up. That’s when the Inverse Pyramid strategy became my go-to and here’s how I crafted my pitch: 📍Top - I opened with the most critical takeaway: “Return2Career increases talent retention by up to 90% among returning parental leavers, directly enhancing your bottom line.” This statement immediately highlighted the value we bring to the table. 📍Middle - with their attention now locked in, I provided supporting details: “We accomplish this by designing tailored re-entry programmes that integrate seamlessly into your existing HR strategy. These programmes not only retain talent but also elevate your employer brand and contribute to a more inclusive workplace.” 📍Bottom - to wrap it up, I covered additional benefits and logistics: “Our approach is flexible and scalable, suitable for organisations of all sizes, and has been successfully implemented across various industries. Plus, we offer comprehensive support throughout the process, ensuring a smooth and effective rollout.” The Inverse Pyramid is about leading with strength - this method ensured that even if the executives only gave me their full attention for the first minute (a reality we’ve all faced), they still walked away with the key message. And for those who stayed engaged, they gained a deeper understanding of how we could directly benefit their organisation. 🤗This post wraps up our series on the THREE STEPS of "The 3-Minute Rule." I hope this journey has inspired you to rethink how you communicate your ideas, ensuring your message is both impactful and memorable. 📍If you’re ready to transform your organisation’s talent management strategy, let’s connect! I’d love to discuss how Return2Career can make a difference in your company. 🎤🤗 How do you 🫵 prioritise your key points when you have limited time? Share your tips and experiences below 👇—let’s learn from each other! #CommunicationSkills #3MinuteRule #EffectiveMessaging #Return2Career
Jonathan Bower
2mo
Sometimes (not always) just moneytising something right at the start grabs attention. If you do this typically it will generate £xxxx?
Focus2Progress
2mo
Message received......loud and clear💪
Jonathan Elder
2mo
This is an excellent construct and very compelling Return2Career thanks
Mike Darvill
2mo
So true. Sometimes the slow build up and big reveal isn’t right for your audience. Go strong early when needed!
Nadio Granata
2mo
I’ll let you know when I’ve figured this out! Thanks for the guidance
Sam Radion
2mo
Love this, really good advice!
Great advice.
Unlocking the Power of Re-entry Programs in Luxembourg | Tapping into the under-used Talent Pool | Full Stack Developer - Laravel - Vuejs
2moBring the main message first indeed. These days people have very short attention spans, if any. And as you mention, your scheduled presentation time in a meeting can be reduced at the latest moment.