Reuben's Brews’ Post

3 samples of Irish whiskey, a local beer of your choice and a deep dive into Irish whiskey with one of our experts. Sound good? Book below: https://lnkd.in/eGTtqqjA #irishwhiskey #whiskeytastings

Why are we posting data like this as if it's in any way real or valid? This article is (probably AI generated) nonsense - If the BevAlch industry wants to get better at its job then its leaders need to stop spreading misinformation and false talking points to those that take their word as credible. The concept that Miller Genuine Draft would rank higher than Modelo Especial is insulting to anyone with a basic grasp of valid research or statistics. The idea that Modelo is outside the top 10 equally so. Number 56 on this list is an entirely mislabeled brewery in VT that is both not notable in craft and has never distributed its products outside of the state - that company is currently for sale on the open market for $2m. Sierra is entirely omitted, while Fat Tire shows up and Voodoo does not? We can do so, so much better than this. This isn't an isolated incident to Rodney or his company, nor is it meant to be a personal callout. This post is just a symptom of an industry wide problem, and if we want to improve it needs to be called out at large. Also, Yahoo, do better.

Great read from the viewpoint of media (writers, podcasters) on the beer industry. The answers to questions about surprising ways the industry has developed and what stories we should be talking more about are insightful, especially the comment about fresh beers. Cheers, The Crafty Pint!

Tonight i'm at Small Gods Taproom in Shaddock St for one of their epic events This one will be about Beer, Gear, and walking into some Fear! Let's have a beer together and hear the State of Play story - going alcfree, starting NZ's fastest growing brewery, the future of beer and how my mid-life anti-crisis continues walking 800kms across Spain.  First decision - what gear do I need? So I asked Ben at Living SImply.   Bar is open from 5pm and we will kick off 6:30pm till 8:30. I love beer and love walking. So I'm combining my two loves and walking 800kms across the top of Spain on the Camino Frances next March. Spain has the highest percentage of non-alc beer at 15% share of total beer. SO lots of market research to do? And 40 days of needing a beer after a long walk.   But how do you prepare for a trip like this and who can you trust for the right gear and the right advice. I chose Ben at Living Simply (Newmarket) and bought one of their Aarn Packs.   These guys have all the best gear for your adventuring and trusted Camino advice.  We thought we would include some beers and the story of @stateofplaybeer, to a Camino special gear review and Q&A with the experts.   It's FREE to attend, buy a beer (there is plenty of State of Play) and if you have already walked a camino bring your memories. Ben will bring along his best sellers to show for the Gear review. I will have some State of Play cans for you to take home too.

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"Maybe I don’t need to convince you that beer media is valuable; after all, you’re reading a beer website right now. But it’s worth taking a moment to appreciate how a strong and varied beer media benefits the industry... "Those hangers-on to the beer industry who publish and broadcast and post about beer and everything to do with it? Well, they make the beer industry stronger and more creative than it could ever be without them. Brewers make better beer. More people buy beer. And when we see each other’s humanity, I like to think we all treat each other a little better as a result, too." Plus, the people who won Best Media trophy at the AIBAs for the past 10 years share some cool insights into the beer scene - now, over the past ten years or so, and looking forward. Who'd have thunk that people who immerse themselves in the beer world and think and write and talk about beer would have good things to say?

Another glorious summer day, another day with our beloved village local closed. Although I do get a sense that there might be something in the offing. We'll see. Watch this space. In the meantime, I'm adding a beer and venue guide to Beer Today. Not to replace any other guide, just as a standalone guide to which venues (pubs, bars, taprooms) are consistently great, and which beers (which must be available all the time or make regular appearances) are really unmissable. Let me know by emailing darren.norbury@gmail.com or via DM. Your suggestion(s) must include a reason behind the nomination, and all will be checked out thoroughly, of course, before being added to the guide. Go! #beer #pubs #cider #bars #taprooms #recommendations

𝗗𝗼 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝘁𝘆𝗽𝗲𝘀 𝗼𝗳 𝗯𝗲𝗲𝗿 𝗱𝗶𝗳𝗳𝗲𝗿 𝗶𝗻 𝘁𝗵𝗲𝗶𝗿 𝗽𝗛 𝘃𝗮𝗹𝘂𝗲? A little bit of practical knowledge at the end of the day to celebrate German Beer Day: We measured it once with our Portavo and a pH sensor SE555 and show here our measurement results for different beers: • a dark beer from Berlin • a wheat beer from southern Germany and a • alcohol-free Pilsner from northern Germany. 𝗙𝗮𝘇𝗶𝘁: There are differences, but they are not very big. 𝗛𝗼𝘄𝗲𝘃𝗲𝗿, 𝗮𝗹𝗹 𝘁𝗵𝗲 𝗯𝗲𝗲𝗿𝘀 𝗮𝗿𝗲 𝗱𝗲𝗳𝗶𝗻𝗶𝘁𝗲𝗹𝘆 𝘁𝗼𝗼 𝘄𝗮𝗿𝗺 𝗳𝗼𝗿 𝗱𝗿𝗶𝗻𝗸𝗶𝗻𝗴.😜 This is not great for enjoyment, but this doesn't matter for the measurement, because the Portavo transmitter compensates for the temperature to determine the correct pH value. Let's celebrate a drink with a very long tradition. Cheers! #beer #ph #reinheitsgebot #germanbeerday

[Craft Beer Scene: A Bartender's Guide] In this blog post, we will explore the Craft of a Beer Bartender Craft beer has exploded in popularity in recent years, captivating beer . . . https://lnkd.in/dXRer43t

Is the Beerfest dead? No, probably not. But, we are seeing signs of change. The Brewers Association is reducing the Great American Beer Festival (GABF) to three sessions from four, eliminating Saturday evening. Brewers are also being invited to pour RTD cocktails and similar beverages. The big venue, beer-only Beerfest will live on in a new iteration, with more beverage options, fewer events throughout the year, and fewer attendees. Maybe the latter is a bonus for fest-goers looking for elbow room or intimacy in their events, just not for fest organizers who budget for hordes of thirsty folks. Will you be going to GABF this year?