Rhodes Pet Science’s Post

𝗨𝗻𝗹𝗲𝗮𝘀𝗵𝗶𝗻𝗴 𝗦𝘂𝗰𝗰𝗲𝘀𝘀: 𝗦𝗺𝗮𝗹𝗹 𝗣𝗲𝘁 𝗙𝗼𝗼𝗱 𝗕𝗿𝗮𝗻𝗱 𝗠𝗮𝗸𝗶𝗻𝗴 𝗪𝗮𝘃𝗲𝘀! Ever wondered how a small pet food brand surged amidst industry giants? 🐶🍲   🔍 𝗕𝗲𝗵𝗶𝗻𝗱 𝘁𝗵𝗲 𝗦𝗰𝗲𝗻𝗲𝘀 In a tale of triumph, 𝙖 𝙨𝙢𝙖𝙡𝙡 𝙗𝙧𝙖𝙣𝙙 𝙘𝙝𝙖𝙡𝙡𝙚𝙣𝙜𝙚𝙙 𝙜𝙞𝙖𝙣𝙩𝙨. How did they conquer the competitive pet market? A secret recipe awaits in the report below! 📊   🌟 𝗢𝘂𝗿 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗦𝗲𝗰𝗿𝗲𝘁𝘀 Jasper Colin partnered with this underdog brand, crafting a strategy tailored to captivate conscious pet parents. The specifics? Read on to uncover! 📈   💡 𝗧𝗲𝗮𝘀𝗲𝗿 𝗔𝗹𝗲𝗿𝘁 Strategic sampling, retail activations, digital magic – but what was the game-changing move? The answer might surprise you! 🛒   🚀 𝗨𝗻𝗹𝗼𝗰𝗸 𝘁𝗵𝗲 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗦𝘁𝗼𝗿𝘆 Results skyrocketed! Trial engagements surged; in-store conversions hit records. But the full scoop? It's all waiting for you in the report below! 📋   Curious to learn the secret to pet brand success? Dive into the report. 📈   #JasperColin #DataToDecision #PetBrandSuccess #StrategicEngagement #MarketTriumph #PetLoversUnite #BusinessStrategies #SuccessStory #SmallBrandBigImpact #JasperColinInsights #petfood

🔴 Canagan News & Business Model Revealed (Must Read For Brands) Canagan’s go to market strategy is really simple: They are inherently principled to only sell their products through local pet shops. What does this mean for the small, unsophisticated pet shop? They can rely on Canagan not to sell out and not to undermine them like many other brands. When thousands of pet shops up and down the UK realise that their Canagan customers return with higher frequency to their stores, they simply start recommending Canagan by default. They sing their praises & actively switch customers onto the brand. This creates a HUGE network effect. Their customers become their marketeers. They do Canagan’s marketing for the brand. Some important points: 👉 Canagan actively spends marketing pounds to tell people to shop Canagan at their local pet shop. 👉 They don’t seem to be interested in selling through Amazon (one can buy Canagan on Amazon, but it's much more expensive, as they actively remove vendors from there). 👉 They don’t push B2C with D2C marketing campaigns like virtually everyone else. They tell their customers to go to their local pet shop to buy their products. 👉 They are rapid in their delivery. Order before noon, get it the next day. This fast turnover helps pet shops. 👉 They don’t change formulas. This helps customers trust the brand and their local pet shop. By realising the brand is there to support, and not to pull the rug from under them like many others, thousands of pet shops in the UK get tonnes of product delivered each week. I’m always surprised more brands don’t follow this. (Post NOT sponsored, we say what we want). Here I explore their ‘’move’’ to Germany. What do you think? https://lnkd.in/eW2cJQ4d

Data always tells a story, and in this case, cross-visitation was very telling. After observing chronic out-of-stocks across multiple markets in a pet category, Retail Lab and OMG, Inc-Sales and Marketing hypothesized that this trend was negatively impacting consumer behavior and loyalty. How could they validate whether the lack of stock availability drove customer leakage to specialty stores? → That's where Placer came in. Here's a glimpse into what was uncovered: - Consumers at high out-of-stock stores exhibited a preference for pet specialty stores, ranking a local Petco as #1 in their Top 10 Favorite Places. - By comparison, customers at low out-of-stock stores visited pet specialty stores far less frequently. Indeed, no pet specialty store appeared in the top 10 favorite places for customers at low out-of-stock store locations. Check out the full success story using the link provided in the comments below. #Inventory #PetCategory #Research

It’s been way too long Anna Kemp Lesley Cramer Redbarn Pet Products so nice you could make it to GROW LA Spring meetup. Keynes Digital is incredibly excited to make an introduction for you to a new major retail outlet for building increased awareness and customer growth for your pet food brand. #ctvadvertising #ottadvertising #paidmedia #programmaticadvertising #growthmarketing #performancemarketing

Happy National Hot Dog Day! With more than a century of history, Oscar Mayer’s name and packaging is widely known. So it was a big deal when the famed brand recently gave its stuffed hot dogs design a new look. The switch from “cheese dogs” to “stuffed dogs” and the addition of a revealing cross-section of the product seemed to work for consumers: 77% favored the new design while only 23% preferred its predecessor. One consumer said, “I appreciated the visual of the hot dog so you could see the cheese inside.The graphic of the dripping cheese on the label was cute, too.” Bravo, Oscar Mayer! #designmeetdata #packagingdesign #packaging #redesign #analytics #cpg #visualdesign #brand #branding #branddesign #consumerinsights #marketresearch #datadriven #data Kraft Heinz

What is the value and perception of the "classic" family farm these days? You might not be surprised to find that the saturation of faux family farms across all food categories have contributed to a lack of trust in the traditional family farm name. If you truly are a family farm (even in PRODUCE), you will have to work hard to prove yourself, educate the consumer on the PODs or rethink your brand positioning altogether. If this question, or any others, have been on your mind, let's have a chat! #talkingbrand #brandstrategy #brandname #brandfoundation #authenticitymatters #trustinbrands

How are you planning your product sales strategy? Do you need data-driven insights? The Pet Industry Federation (PIF) has announced that NielsenIQ will be presenting at the upcoming Business of Pets conference. NielsenIQ will share essential insights into consumer purchasing habits related to pets, providing the data you need to refine your business strategies and stay competitive. This is a must-attend event for all pet industry brands looking to make informed decisions to boost their sales. Plus you will get a copy of the slide deck to take away. #petindustry #consumerinsights #data #marketresearch #pets #petfood #petsupplies #retail #event

Our March edition of the #MoodOfTheNation report revealed that about 45% of dog owners and 52% of cat owners spend £20-£50 monthly on pet food. Interestingly, 35% of those investing £50-£100 are inclined to switch brands annually. This week, our CEO Andy Bromley faced a dilemma when changing pet food brands after four years. 🐕 This experience underscored the importance of keeping quality and value high to hold onto current customers - and lure in new ones with irresistible value propositions. 👀 https://lnkd.in/eFPZ-vmT

The History Of “Dogfooding” The term “dogfooding” means the idea of eating our own food, or in this case, using our own products. Microsoft first coined the term in the 1990s to describe their practice of using their own products internally. Other companies have since adopted the term, which is now used to describe the practice of using a company’s own products or services. Dogfooding can have many benefits for both the company and the employees. Dogfooding may help a company to better its products or services. Employees can gain firsthand knowledge of how their own products work and what needs to be improved by using them. This feedback can be very useful and help the company to better its products or services. Employees may help with finding potential problems by using their own products. Companies can often find and fix problems before their customers do by using their own products. #dogfood #dogfriendly #dogfooder #dogsarefamily #dogs #dogowners #dogtrainer #doglove #doglovers #dogsoflinkedin

🐶 Dogfooding: Your Secret Sauce to Product Success! Delve into the fascinating world of dogfooding, a term originating from the 1970s Alpo dog food advertisements, where the actor endorsed the product by claiming he fed it to his own dogs. Fast forward to today, and dogfooding has evolved into a powerful strategy for driving product excellence and customer satisfaction. By immersing yourself in your own products and services, you gain invaluable insights into user experience, feature effectiveness, and bugs. This firsthand experience not only fosters trust in your product but also enables iterative refinement, leading to enhanced usability, empathy, and stronger market positioning. Embrace dogfooding as a cultural cornerstone, involving every member of your organisation, to unlock its full potential in shaping a superior product landscape and driving sustainable growth. #Dogfooding #ProductExcellence #CustomerEmpathy #Innovation #UserExperience #CompanyCulture"