Ricardo Briceno’s Post

Parents, if you see a strange Fandango charge hit your credit card this week, now you know why. ❓💲 To promote the release of Beetlejuice 2 "Beetlejuice, Beetlejuice," Warner Bros. Entertainment & Fandango just launched a first-of-its-kind Roblox activation called "Escape the Afterlife" that aims to introduce a decades old IP to gen-z and gen-alpha audiences ahead of the theatrical release this September. 🆕 🎥 And while launching an in-game experience is nothing new for studios and brands 🎮 🤖 Warner Bro's became the first studio to give players (13 and up) the ability to purchase tickets, in-game. 🎬 🎟 🎮 💴 To further stay on-trend, they're incentivizing this with in-game exclusives like movie-themed avatars with their purchase 🎩 A staple of any in-game promotion worth its salt. 🥩 And this makes sense for many reasons: 1) Beetlejuice 1 came out in 1988 and given Roblox has over 77 million daily active users (most under the age of 16). This sounds like the perfect way to introduce the franchise to a new generation of fans. 2) Gen-z and gen-alpha value community-driven, digital activations that cater to their consumption habits. And this feels like it hits that nail right on the head. 3) Going down-funnel: Gaming and social platforms are typically considered great, upper-funnel tactics, but selling an easy to fulfill, digital product is the perfect way to get to the bottom of the funnel and truly leverage the power of fomo. Admittedly, I don't spend a ton of time on Roblox, but since I was such a huge fan of the first movie, im excited to check this one out. #roblox #videogames #digitalmedia United Esports

🚀 Gamefam Drove Metaverse Gaming Forward in H1 💥 The Gamefam team is thrilled to report a solid first half of 2024, as we continue to grow our portfolio, partner roster & track record of hit activations. It’s safe to say Roblox and Fortnite are not fads! 📈 11 MILLION Average Daily Visits in H1  ⏰ 2.6 MILLION Daily Average Hours in H1 🎮 Since we were founded in 2019, that’s… 30 BILLION Lifetime Visits 🤯 In 2024, it’s become more clear than ever that the metaverse is the next evolution of media. Just take a peek at some of our top moments from H1: 🍍 Launched SpongeBob Simulator, the Fastest-Growing Branded Game on Roblox 🏈 Closed Out the No. 1 Brand Event on Roblox with Super Bowl LVIII 🍼 Twilight Daycare Surpassed 2 Billion Visits on Roblox 🎬 Developed Hit Campaigns for Ghostbusters: Frozen Empire & The Garfield Movie on Roblox and for Inside Out 2 on Fortnite 👏 Thanks to our dedicated team, innovative partners & passionate community for making this journey possible. Onto H2! 👀 #Metaverse #Advertising #Marketing #Media #Innovation #Tech #Digital #Entertainment #Brands #Immersive #Culture #Gaming #VideoGames

Our collaboration with Specsavers & Dubit has been a smashing success! Over the past few weeks millions of players all across the UK joined three of our premier titles on Roblox in order to learn about ear and eye care + earn some free limited branded UGC! Check out a few of the amazing stats; 🎩 Over 300K UGC Redeemed 🎮 Over 3M Brand Interactions ⌛️ Over 200K Hours of Playtime Reach out to find out how we can help you! https://bananastudios.ca/ Follow us to keep up to date with Banana Studios! #roblox #brands #advertising #gaming #metaverse #ingameadvertising

In just the first half of 2024, over 30 major brands seized the opportunity to engage #GenZ and #GenAlpha through the launch of creative campaigns and games on Roblox. Gamefam alone powered 2.1 brand engagements in H1 through integrations into games in our portfolio, showcasing Roblox as the future evolution of media. 📊 Part 2 of our #GamefamMetaverseGamingReport explores which brands are rising to the top, activating on Roblox with scale and impact, and ultimately why every brand needs to have a Roblox strategy! #Metaverse #Advertising #Media #Innovation #Tech #Digital #Entertainment #Brands #Immersive #Culture #Roblox #Gaming #VideoGames

𝐅𝐨𝐨𝐭𝐛𝐚𝐥𝐥 𝐜𝐥𝐮𝐛𝐬 𝐥𝐞𝐯𝐞𝐫𝐚𝐠𝐢𝐧𝐠 𝐢𝐦𝐦𝐞𝐫𝐬𝐢𝐯𝐞 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬! [Man United 24/25 kit now on Roblox] 👇 It's becoming tougher for Football clubs to overcome one of the biggest challenge that they're facing in 2024, reaching their future fans! We've seen a big shift from Football clubs leveraging new channels of communication such as TikTok, YouTube and Instagram, to better reach Gen-A, Gen-Z, and connect with them. Recentey Manchester United, through adidas, just leveraged the biggest channel to reach Gen-A and Gen-Z 👉 Roblox! They've recently dropped their 24/25 kit on Roblox, available for players to buy and wear it while playing their favorite games! → Buliding immersive experiences at metatheory.studio | Roblox | Fortnite | The Sandbox | Spatial | #metaverse #virtualreality #roblox #immersivespace #immersivemarketing #fortnite #spatial #thesandbox #uefn

𝐅𝐨𝐨𝐭𝐛𝐚𝐥𝐥 𝐜𝐥𝐮𝐛𝐬 𝐥𝐞𝐯𝐞𝐫𝐚𝐠𝐢𝐧𝐠 𝐢𝐦𝐦𝐞𝐫𝐬𝐢𝐯𝐞 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬! [Man United 24/25 kit now on Roblox] 👇 It's becoming tougher for Football clubs to overcome one of the biggest challenge that they're facing in 2024, reaching their future fans! We've seen a big shift from Football clubs leveraging new channels of communication such as TikTok, YouTube and Instagram, to better reach Gen-A, Gen-Z, and connect with them. Recentey Manchester United, through adidas, just leveraged the biggest channel to reach Gen-A and Gen-Z 👉 Roblox! They've recently dropped their 24/25 kit on Roblox, available for players to buy and wear it while playing their favorite games! → Buliding immersive experiences at metatheory.studio | Roblox | Fortnite | The Sandbox | Spatial | #metaverse #virtualreality #roblox #immersivespace #immersivemarketing #fortnite #spatial #thesandbox #uefn

Building a Fortnite map experience is becoming a commodity — it’s a good thing that the barrier to entry is lowering. However, as the supply of maps increase, it becomes more difficult to be discovered and drive players. Creating content and marketing messaging that ACTUALLY resonates with an audience and community of gamers will be more trusted and action oriented when delivered through the NIL and personality of the creators themselves. Three quick bullet points to takeaway: 🔹 Your brand is secondary — gamers want fun games to play with their friends. Be as non-disruptive and non-advertisement as possible. 🔹 Reward for playing + reward for winning + reward for sharing. 🔹 Creators hold communities which are you customers — add value to them. Period. #fortnite #UEFN #gaming #metaverse #marketing

Warner Bros. Entertainment, Roblox, and Fandango have teamed up to bring a unique experience to fans of Tim Burton’s iconic “Beetlejuice” series. For the first time ever, you can purchase tickets for the highly anticipated “Beetlejuice 2” directly within Roblox! 🕹️ Starting now, Roblox users aged 13 and up in the U.S. can dive into the spooky “Escape the Afterlife” experience, where they can explore immersive worlds inspired by the original and upcoming movies. As you navigate through these eerie landscapes, you can also buy your movie tickets right in the game. Plus, ticket buyers will receive an exclusive Beetlejuice avatar item to use within Roblox! 👻 This innovative collaboration not only connects with existing Beetlejuice fans but also introduces the mischievous spirit to a new generation. It’s a fantastic example of how the digital and physical worlds are merging to create unique, engaging experiences. At UGCverse.io, we’re all about bridging the gap between virtual achievements and real-world rewards. Imagine the possibilities when creators and brands come together to offer even more exciting opportunities like this! Whether it’s exclusive in-game items, real-world perks, or unique experiences, the future of user-generated content is brighter than ever. 🌟 Join us at UGCverse.io and be part of the revolution where your creativity meets endless possibilities! #Roblox #movies #gaming

Roblox have recently released a new case study for a branded ad campaign Shipt managed to reach 18 million visits with 27 million minutes of gameplay So, what's the deal? 🎮 Shipt integrated into an existing experience in Roblox, Voldex's Driving Empire where players act as the shipping delivery person delivering orders for in-game currency. The activation targeted millennial parents and their children, fostering fun and family based entertainment. The campaign leveraged the existing playerbase of Voldex's Driving Empire to connect with their target audience. My POV 👀 Shipt's campaign within Roblox and Voldex's Driving Empire is a great example of going where the players are, rather than trying to bring them to you. Shipt managed to reach 18 million visits without investing into their own world and still managing to achieve super impressive engagement numbers. This approach also highlights the power of co-gaming in the modern era of kids games where adults can enjoy the experience alongside their kids just as much as the kids themselves. #gaming #gamemarketing #roblox

🎲 The gaming industry is continually evolving, and despite some perceptions, it's certainly not shrinking. 🥅 I see huge potential for growth in user-generated content (UGC), which allows players to create and share their own content, such as mods, skins, and maps. 🍩 This not only deepens engagement but also extends the lifespan of games by stimulating community and innovation. By integrating UGC, developers can reduce their own content creation burden while simultaneously boosting player retention and brand advocacy through campaigns and community building. 🌯 To fully leverage UGC, game creators should plan for its inclusion from the development phase, encourage content creation with incentives, and manage submissions effectively to maintain a safe and high-quality gaming environment. The future of UGC in gaming looks promising, with anticipated developments in technology that will further integrate UGC into game design and player interaction. 🍫 Some of the games have successfully integrated UGC: Fortnite Creative, Roblox, Minecraft. #mobilegaming #mobilemarketing #inappgaming #futureofgaming