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Modern consumers are more demanding, and apparel companies are taking notice. Writing for Fast Company, Stephanie Mehta discusses new research from The Weber Shandwick Collective on shifting consumer values. Findings suggest that the modern shopper has shifted focus from societal values to personal values. I agree with these findings. Simply by people not necessarily accepting what brands tell them, the average consumer has become more critical and demanding. Some value sustainability, shown through the rise of ethical sourcing and natural fabrics. Others focus on the emotional value that certain brands provide. And despite negative sentiment around fast fashion, many shoppers still consider pricing a key factor shaping their consumption habits - demonstrated by fast-affordable fashion brands Zara and Bershka presenting record revenue incomes. As a consumer, what do you value? #Fashion #Apparel #Consumer #ConsumerTrends Source: https://lnkd.in/gmTyuDSi

Why does it seem like fashion trends are racing by, outpacing even the quickest fast fashion retailers? A significant factor behind this rapid turnover of trends is the whirlwind pace of social media. Brands in 2024 also face the daunting challenges of digital transformation, sustainability demands, and the increasing importance of personalized customer experiences. Navigating these complexities requires a deep understanding of the diverse customer segments that define today's fashion industry. Recognizing each segment's unique needs, preferences, and values enables brands to tailor their strategies effectively, ensuring they remain relevant in a highly competitive market. This is where our latest guide comes into play, offering an in-depth analysis of nine key fashion personas, including the Trendsetters, who lead the charge in digital exclusivity; Classic Traditionalists who cherish the heritage of craftsmanship; the Eco-conscious Shoppers who prioritize sustainability, and six other types of fashion buyers in 2024. By exploring each persona's motivations, influences, and shopping behaviors, our guide equips marketers and fashion brands with the insights needed to engage with their audience on a deeper level. Embrace the future of fashion marketing and transform your approach with our guide to the 9 Types of Fashion Buyers. https://lnkd.in/gkUfcds5 #ConsumerSegments #FashionIndustry #buyerpersonas

In the dynamic world of fashion, apparel, and luxury brands, adaptation isn't just a choice; it's a necessity for survival. With market dynamics and consumer preferences shifting constantly, staying competitive requires a keen awareness of evolving trends and an agile response to changing demands. Those who succeed are the ones who can anticipate shifts, innovate swiftly, and continuously evolve their offerings to meet the ever-changing needs of their audience. The fashion industry is inherently fluid, with trends rising and falling in the blink of an eye. What's in vogue today maybe passé tomorrow, making it imperative for brands to remain on the cutting edge of innovation. Whether it's embracing sustainable practices, leveraging technology for enhanced customer experiences, or reimagining traditional retail models, adaptation lies at the heart of staying relevant in an ever-evolving landscape. Moreover, consumer behavior is evolving at a rapid pace, driven by factors such as social media influence, sustainability consciousness, and the rise of experiential shopping. Brands must not only keep pace with these shifting preferences but also anticipate future trends to stay ahead of the curve. By deeply understanding their audience and staying attuned to their evolving needs, brands can tailor their offerings to deliver personalized experiences that resonate on a deeper level. #fashionindustry #adaptability #survivalofthefittest #evolvingtrends #consumerpreferences #innovation #agility #sustainability #technology #retailmodels #relevancy #fluidity #trends #sustainablepractices

#GenZ and Alpha will account for 45% of the global population by 2030 and will be the largest target segment for #luxury and #fashion brands. These generations’ values and preferences are significantly different to those of their predecessors, and brands are being challenged to adapt their needs in terms of products, distribution, marketing and engagement.

Fast Fashion: It's here and the youngest generation of tween fashionistas expects it - and it's killing the usual loyalty-based purchasing decisions that brands have come to know. Celebrity and trend-driven is becoming the norm, so what to do to increase your brand's affinity? Fashion brands need to delve into the intricacies of their customers' wants, desires, and needs. But the era of fast fashion demands not just this understanding but also it requires an agile realtime response. But how can a brand accomplish this? The key lies in maintaining a continuous connection with your customers well beyond the point of sale. Post-purchase engagement is no longer an afterthought; it's a strategic necessity. Additionally, crafting highly relevant messages delivered through permission-based methods is paramount. This personalised approach ensures that your brand resonates with your audience in a way that feels authentic and tailored to their evolving tastes. Stay ahead of the curve, stay connected, and stay relevant in the age of fast fashion with Delloop. #fastfashion #brandaffinity #getindelloop

The fashion retail market has had its first overall sales decline since April 2021, driven by the cost of living and inclement weather changes, which have curbed consumer spend. Scarlet McNicol, Kantar’s worldpanel fashion client manager and metaverse specialist, discusses the key methods fashion retailers should target to keep shoppers engaged. Find out more below. #fashionretail #Kantar #costofliving #weather #fashion

Just released by MMGNET Group 👀 The 2024 US Fashion Consumer Outlook Report grants you access to insights based on a survey of more than 1,200 consumers and 800 fashion industry professionals. Uncover details on consumer spending habits, preferences, anticipated trends, and much more in this first full-length insights report by MMGNET👇

Just released by MMGNET Group ✨ The 2024 US Fashion Consumer Outlook Report grants you access to insights based on a survey of more than 1,200 consumers and 800 fashion industry professionals. Uncover details on consumer spending habits, preferences, anticipated trends, and much more in this first full-length insights report by MMGNET👇

Just released by MMGNET Group 🌐 The 2024 US Fashion Consumer Outlook Report grants you access to insights based on a survey of more than 1,200 consumers and 800 fashion industry professionals. Uncover details on consumer spending habits, preferences, anticipated trends, and much more in this first full-length insights report by MMGNET👇

The rise of oversized fashion has transformed the industry, impacting consumer behavior and driving significant innovations. With a focus on comfort and individuality, this trend has redefined traditional norms and inspired brands to cater to diverse body types. As consumers continue to embrace oversized styles, the industry must adapt to the evolving preferences and leverage advanced technologies to meet the demand for inclusive and innovative designs. #Oversized_fashion #consumer_behavior #industry #trends #innovations