Rita Liu’s Post

Brand Identity 👇 Most people think of "Brand Identity" in terms of visuals... But I focus on the "identification" element. Identify: 1. What is your brand and what is your goal for your brand or business? 2. Who is your market - who are you selling to and who needs to see your brand? Most people have a business, an idea, or a good concept, but then skip right over the identification phase and right into marketing. ❌ Which generally leads to selling the right product to the wrong people. ⚡️ I always say, if you don't know who you are or what your business is, then your target customer/market won't either, and if your target market doesn't understand your business, then they won't pay you. If you can't effortless explain it then the market won't understand it, and if the market doesn't understand it, it won't buy it (or hire you). Fully understanding your business, the goal of it and the market that needs to learn about your business, is THE FIRST step you need to take when building/scaling a business or brand. This theory applies to personal brands and businesses/companies. If a personal brand, your *viewers/market* needs to understand who you are, what you do, what value you provide, and why they need you. Additionally, you need to be showing all of the above to the right market... Essentially, don't sell a 30 Day Weight-loss Program to person that already has a abs or don't sell try to market your Real Estate business to someone who just bought their forever home. Identify your market. In summary - identity your brand, your goal, your mission, and your market! 🎥I take a deeper dive into this topic on YT. Check it out!

Research provides further context behind the strategy of targeting multiple identities. Consumers respond positively to brands and products that share a common identity. An article from a few years ago that shows the timelessness of how well psychology, branding, and technology complement each other and can be the best match for a highly effective brand/market strategy. #marketing #branding #tech #psycholy #trends #research #brandpositioning #consumers #marketing #innovation

Since 2020, foot traffic is not what it once was. This means that more businesses are relying on digital efforts to generate online sales and to remind customers that their physical locations still exist and are worth checking out. Hawke Media had the pleasure of working with The Getty Museum Store to expand its digital reach and awareness of its online store when it needed it most. This was done by: - Using dynamic ads in paid social media - Leveraging paid search ads to grow email lists - Building brand sentiment and awareness with influencers Year over year, their revenue increased by 99.1% and their new users increased by 107.2%. See the full case study here: https://hubs.ly/Q02tyz5K0 Maybe you're a business leader thinking, "I wish we'd see those kinds of results. But where do we even start?" If that's you, let's chat. Results like this may not be as difficult to achieve as you think. It simply requires the right team and budget to back you up.

Brands are setting the bar high with immersive stores. From Chanel's perfume-themed diner to PrettyLittleThing's influencer showroom, these spaces create a whole new level of engagement. Throughout 2024, expect more brands to join the trend, connecting with customers in unique and memorable ways. What's your take on these exciting retail innovations? Share your thoughts below! #immersivemarketing #marketingstrategy #brandengagement

It was the most hated brand in 2016, but now Abercrombie's stock is up 1102% Here are the tactics Abercrombie & Fitch Co. used to turn itself around... 2016: Abercrombie was voted America's hated brand I get it: - Cringey shirtless models - Dimly lit stores - Overpriced - Low quality Not to mention most of the guys that I knew wore Abercrombie, I just didn't like🤷♂️ In 2017 they brought on a new CEO Fran Horowitz And she put her foot down changing everything: - Cut prices by ~30% - Higher quality - Focused on better essentials - Inclusive branding She shifted Abercrombie from a prep school brand to an everyone-brand This put the company on the right trajectory And then they executed top-notch influencer marketing and UGC ads strategy They worked with creators across the spectrum of: - Audience size - Body type - Race - Interest - And more This was facilitated through their Creator Suite Instead of giving creators scripts to follow, they just let them create Then whichever videos performed the best, Abercrombie would put ad spend behind 5 of my favorite UGC ads they ran included: 1. The stress test 2. The best fits for specific occasions 3. The vlog 4. Seasonal outfits 5. One product, many outfits As more creators promoted the brand, more consumers like myself began to see the shift in its perception This led to not sponsored reviews and organic content Which helped Abercrombie spot the best creators who already love the brand to work with And the flywheel continued Want more Ecom breakdowns like these? Don't forget to follow me Dan Ragan 👊

Brand Persona: What It Is and How to Create One A brand persona is the personification of a brand’s identity designed to resonate with a specific target audience.

CBUS 335 Assignment #6 Fashion advertising on social media has a massive influence on our desire to stay trendy. Using this article, it's clear that fashion isn’t just about what we wear, it’s about how we present it. I believe that the right advertising campaign can turn a simple outfit into a must-have item transforming brands. I find it fascinating how quickly a new fashion trend can spread just from a few posts by influencers. Honestly as someone who is into staying in the trends this constant push to be up to date can be exhausting and often leads to unnecessary spending. It's important to remember that real style is about expressing who we are, not just keeping up with the latest trends. #marketing335Fall2024 #CAUMarketing

The article argues that brand marketing will be crucial for fashion businesses to differentiate themselves, connect with consumers, and create loyalty. Also discusses some of the trends and challenges that will shape brand marketing in 2024, such as the rise of new influencers, the importance of authenticity, and the need for innovation. How do you feel about the role of brand marketing in the fashion industry?

‘Tis the season for 2024 predictions. I have not spent as much time pondering this as I had hoped (holidays, toddler home from daycare, the plague that is going around the city, etc.) but there is one from Business of Fashion that stuck out to me so far: ⚡ 2024 will be a big year for brand marketing https://lnkd.in/dGjUSktT We all love a good performance marketing success story but with increasing costs and data privacy challenges, more brands are leaning into the more nuanced world of brand storytelling to help them stand out. Think of the way brands like Dove, Patagonia and New Balance have used storytelling to create identities. Brand storytelling is one of the biggest value propositions in working with #influencers as well. But it is often overlooked in favor of more concrete, short-term ROI metrics. Let’s change that in 2024. There is immense value in the role that influencers can play in your brand marketing objectives. But that doesn’t have to go unmeasured. There are many ways to quantify (and optimize) that value: 📍Use an audience attention metric like VIT. Break it down by audience segment to get even more specific about where that attention is coming from. 📍Run a brand lift survey. 📍Incorporate influencer data into your marketing mix model. Are you excited for a shift back to brand marketing? Have any other tips for measuring success? Let me know. #influencermarketing #marketingmeasurement

🚨 Big news in the creator space! For the first time ever, Gap has teamed up with a content creator to design a new collection👇 The clothing brand teamed up with influencer Julia Huynh, who has racked up over a million followers on TikTok as part of her quest for a "hoodie that hoodies." Now, she's not just reviewing hoodies — she's designed her own, together with Gap. It's part of a wider trend we're seeing towards influencers and creators collaborating with brands at a much deeper level. Brands are waking up to their expertise and access to real-time feedback from their communities, and are inviting them into their teams to help make the decisions at a much earlier stage. It's a genius move by Gap — finding a creator known for wanting the perfect hoodie, and designing one with her (which will then be shared to her 1+ million followers, of course). What's been your favourite creator-brand partnership so far? Let me know in the comments below ⬇️ _______ Thred Media #Marketing #Influencers #Creators #Brands #Insights