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Influencer Marketing🌟| Social Media| Help Brands 🚀 at Ease

A key element of JOANN Stores first major post-bankruptcy initiatives: leveraging influencers. The reason? "A focus on younger customers is at the heart of our rebranding effort". Why 🤔 ? According to the latest stats on Gen Z spending habits, The spending power of Gen Z is $450 billion and they are expected to represent a global retail spending of 17% by 2030, which is a big number. How 😳 ? Authenticity, Third-party validation, and Community are what Gen Z values. Here’s how a few brands revamp their marketing strategies to align with these young consumers and master the art of the infinite loop of commerce. 1. Activate the entire brand community — from customers to founders. 2. Give influencers autonomy in their content creation process.  3. Encourage user-generated content — and repurpose it everywhere. 4. Build a reciprocal relationship with consumers to turn one-time transactions into long-term brand loyalty. Hit me up for more resources 😁 #influencermarketing #digitalmarketing #Genzmarketing

Joann launches Gen Z-focused brand campaign

Joann launches Gen Z-focused brand campaign

marketingdive.com

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